Optimize Your Promotion Strategy With The Right Method Mix

Digital transformation has changed life as we know it. From high-level business functions to everyday tasks, it touches all of our lives. Many brands are jumping on board, as digital technologies can help engage shoppers quickly and effectively. But digital isn’t the end-all-be-all — especially when it comes to promotions. Consumer promotions are a critical part of brands’ growth strategies, used to drive trial and foster loyalty.

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SPRING CELEBRATIONS ALSO MEAN SPRING SHOPPING

This year’s post-hibernation shoppers are itching to return to physical stores, and will naturally gravitate toward the deals and experiences that make shopping feel familiar.  A side effect of the pandemic-driven technological and experiential developments in shopping is that shoppers now maintain far better control over how, when, where, and why they shop. The result? New tactics and technologies are necessary to build relationships across platforms. 

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HOW YOU CAN WIN WITH PHYGITAL

For consumers, shopping in 2022 is better, faster, and stronger — thanks in part to a blending of the physical and digital experience. However, for brands and retailers this transition to phygital means a more complicated role in building meaningful, monetizable relationships with their shoppers.  Changes to the decades-old commerce formula have littered the path-to-purchase with new experiences, new touchpoints, and new interactions between retailers, brands, and consumers. The pandemic only served to accelerate these changes.

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HOW BRANDS CAN WIN SHOPPER LOYALTY AMIDST CHAOS

When inflation, price increases, supply chain issues, and other factors wreak havoc on the retail landscape, how do you win — and keep — shopper loyalty? This free white paper, filled with proprietary data, insights, and tips, can help guide you to success. 

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Optimize Your Post-Purchase Experience: Inmar Intelligence forms Joint Venture with UK-based Doddle

Consumers are buying more online than ever before, but this rapid increase in online sales is creating new challenges for merchants, carriers, and shoppers — particularly in product returns. According to the National Retail Federation, the growth of returned goods from online purchases outpaced the growth of online sales by nearly 5x.

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Cash Recovery Starts With Collaboration

Deductions management is messy — accounts receivable teams at CPG companies know this to be true. Deductions flood in from multiple different retailers, in various formats, with vague descriptions. But effective deductions management is vital for cash recovery and harmonious customer relationships, and many brands overlook a critical aspect of effective management — communication with internal stakeholders.

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YOUR MOST IMPORTANT INFLUENCER PLAY — SAFE STUDENT-ATHLETE ACTIVATIONS

Student-athletes’ capacity to over-perform as influencers is no secret. Since the NCAA’s decision to grant nearly all collegiate athletes name, image, and likeness (NIL) rights — stats and success stories have spread like wildfire: 

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2022 Deductions Management Trends Report

For AR teams at CPG companies, deductions management is a necessary evil – essential for cash recovery, yet time-consuming and tedious. Is there another way? We set out to find the answer by surveying over 300 CFOs, financial decision-makers, AR leaders, and controllers at CPG companies. Our goal – learn how brands are managing their deductions at an industry level, and leverage the data to identify opportunities for improvement. The results quickly identified common inefficiencies, as well as three potential areas of growth:

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The Key To Maximizing Trade Promotion ROI

Here’s the thing with trade promotions — they’re expensive. In fact, trade promotion budgets typically represent 15-20% of manufacturer sales. For such a large line item, return on investment is critical — especially in today’s economy where inflation, out-of-stocks, and price increases are putting unprecedented pressure on margins.

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