Thought Leadership

Breaking research reveals that retail media networks are vital, not niche

We recently conducted a survey of 200 retail professionals about their existing or planned retail media The retail professionals we surveyed overwhelmingly indicated an increased commitment to, and investment in, their RMNs in 2021. The main reason? They see those networks as crucial vehicles to drive sales and create new revenue streams.

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5 Ways to Measure Your Influencer Marketing Campaigns

Measuring the success of an influencer campaign and proving a positive ROI has long been a struggle for marketers. The main reason influencer measurement has remained elusive is because marketers are often lacking the right data for effective measurement, and they aren’t aligning their campaign goals to a specific measurement strategy.

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What Pharma Manufacturers Need to Know about Consumer Drug Take-Back

As jurisdictions across the U.S. continue implementing and enforcing disparate legislation mandating drug take-back programs, the burden of funding and execution for these programs has fallen upon pharmaceutical manufacturers. 

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Buy Now/Pay Later Carries Myriad Challenges for Return Policies

On the surface it presents as a not-bad idea. Enable an online shopping experience that drives purchase by providing consumers the ability to order immediately and pay over time. Accelerated sales and initial shopper satisfaction, right? It’s an obvious “win-win.” Or so it would seem. 

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Trends and Tips For Entertaining in a Post Pandemic World

With social restrictions lifting, the volume of vaccinations on the rise, and temperatures rising, people are more eager than ever to safely re-emerge from their COVID-19 quarantine. In every family or friend group there is the go-to guy or gal lovingly referred to as “the entertainer,” dreaming up the next celebration or micro-occasion to bring everyone together. I hope you’ve checked on your friend, the entertainer, during this long, socially distant year because they are more than likely overdue to plan a spring soiree or summer social. 

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Rx Audit Management: A Tool for the Times

Payers and PBMs have demonstrated much needed flexibility during the Covid-19 pandemic and their willingness to accommodate pharmacies has enabled providers to successfully contend with any number of business and operational challenges. However, as progress against the pandemic continues to accelerate and focus returns to more “normal” business activity, the likelihood of increased pharmacy audits is growing.

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Is That Coupon Fraud?

Shoppers are always looking for a good deal, and rely on coupons to stretch their dollars as far as possible. Oftentimes, this may inadvertently lead to coupon misuse. While this misuse doesn’t seem as malicious as creating and using counterfeit coupons, it does contribute to the $100 million loss our industry faces due to coupon fraud. With that in mind, Inmar announced a recent survey that asked coupon-using shoppers how they use the popular discounts. 

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Six Best Practices for Combating Coupon Fraud

Coupon fraud is continually changing, adapting to undermine new technologies and mitigation strategies. Retailers, CPG brands, and their technology partners need to adapt as well, so they can stay ahead of the fraudsters instead of just reacting to their new scams. 

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Enabling a Superior Post-Purchase Experience for Merchants and Consumers

Successful e-commerce starts with a user-friendly purchase experience. But, if omnichannel retailers and dedicated online sellers want those purchases to repeat, they need to ensure that customers enjoy on-time-as-expected delivery and, when necessary, an easy and effortless returns experience.

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