Engage & Retain Consumers With Digital-First Rebates

For many consumers, price has become the primary consideration for purchase — and brands must find ways to deliver savings any way they can. Modern, digital-first rebates are powerful, effective tools for attracting and retaining shoppers. However, the process of redeeming traditional paper rebates is considered antiquated by many, so what are modern, digital-first rebates, and how can they be leveraged to engage consumers?

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Four Ways to Drive Growth With Data Transformation

Data should be a source of rich insights and enhanced profitability. Instead, painful, manual processing often results in incomplete and unstructured data that’s difficult to make sense of, while simultaneously consuming your most valuable asset — your team. Data transformation solves for this by introducing automation to the process — freeing up your team for more strategic work and providing a single location for all data and insights.

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Will DIR Reform Be Everything Pharmacies Hoped For?

Direct and indirect remuneration (DIR) fees have been a controversial topic and a thorn in the side of pharmacies for years. Responding to the pharmacy industry’s long push for DIR reform, the Centers for Medicare and Medicaid Services (CMS) issued a rule last May that will eliminate PBMs’ retroactive application of DIR fees beginning in January of 2024. As we approach this deadline, Inmar Intelligence is committed to keeping the pharmacy community informed — so you can be better prepared for the DIR reform implementation.

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How to Avoid 6 Common Mistakes When Launching a New Product

We know you’ve seen that old stat floating around that says 95% of new products fail. Unfortunately, it’s true. However, you can’t let this single statistic dampen your excitement to see your new product on the shelf. Instead, use it to motivate you, and inform your strategy. 

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DON’T MISS OUT ON PROFITS FROM STUDENT-ATHLETE INFLUENCERS

In 2021, we asked marketers about their perceptions, strategies, and concerns related to NIL (Name, Image, and Likeness legislation concerning student-athlete influencers). After running the same survey again this May, we were surprised by what little progress marketers had made in cracking the NIL code.

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Handle DSCSA's Full Implementation Like An Expert

Let’s face it. The Drug Supply Chain Security Act (DSCSA) is demanding changes to your business, and some of them will be extremely complex. Now is the time to evaluate your organization’s progress toward compliance — and take charge of completing all the necessary steps before full implementation. The good news? We’re here to help you navigate the DSCSA labyrinth. 

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The Supreme Court Ruling: Our Responsibility to our U.S. Associates

Last week’s Supreme Court healthcare ruling had profound implications for many of our associates and we feel it is our responsibility to ensure that all Inmar associates are treated fairly and equally.

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How To Build An Expert Deductions Management Strategy

Retailer deductions — at any time — present a risk to brands. Up to 20% of retailer deductions are disputable, but AR teams often lack the time and resources to effectively manage those deductions and reclaim that cash. And in the face of high inflation, supply chain disruptions, and a volatile market, the pressure on AR teams to protect profit margins is higher than ever.

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SCHOOL SHOPPING SHIFTS — CONSUMERS CHANGE THE CURRICULUM

Learn the biggest shopping and spending trends, then build a strategy that rules the playground in 2022.  Consumers are already thinking about how to fill backpacks for the school year, despite prime back-to-school buying season still being a few months away. Compared to 2021, this year’s shopping syllabus focuses less on health — fewer than 15% of consumers expect classes to be held 100% virtually this year. Instead, shoppers are concerned about higher — and increasing — prices for the products they need. 

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