Thought Leadership

Why Loyalty-First Creator Communities Are The Next Big Thing

Social media has largely become a series of scrolling feeds, an endless stream of user thoughts on platforms differentiated only by logo and color. We’re all used to the standard practice: open the app, check out what’s at the top, and then drag a finger upwards along the screen to unearth a new collection of content. 

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BAKE UP YOUR HOLIDAY STRATEGY WITH THESE INSIGHTS

Baking and the holiday season go hand-in-hand. In fact, a massive number of shoppers, 93%, claim baking is an integral part of the holiday experience. And almost half will be cooking meals at home every day during the fall and winter months.

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In-Store Ads and Incentives Are More Impactful Than You Thought! [Infographic]

So it looks like four percent of your shoppers are completely immune to any discounts, points, or credits you throw at them. Bummer. Now, what to do with the other ninety-six percent? We surveyed 1,000 shoppers, and found that a large number are “sometimes” or “occasionally” influenced by those incentives. Almost a quarter of consumers report always being influenced. That’s a big deal.

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Drink Up These Adult Beverage Shopper Personas!

Though the adult beverage category comes with its own unique challenges and opportunities, purchasers of alcohol products have long been accessible in many of the most familiar ways. However, in this age of personalization and tailored messaging, blanket advertising and the broad “spray-and-pray” marketing of yesterday can alienate more than engage. The gap between effective communication and generalized garble has grown to the point where nothing short of a magic, mind-reading potion will do the trick. That’s where Inmar’s proprietary ShopperSync™ CDP comes in.

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What does the future hold for e-commerce? In a word, convergence.

Thanks in large part to the shifting consumer habits that arose in lockstep with COVID-19, by next year more than half (51.3%) of the U.S. population will be digital grocery buyers. However, that doesn’t mean these shoppers won’t be visiting grocery stores (unless the Delta variant continues to grow). Instead, they’ll simply add online grocery shopping to their regular routines.

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Payment Gateway Vs. Payment Processor: Differences, Features & How They Work

  Understanding the differences between a payment gateway and a payment processor is crucial if you want to eliminate unnecessary costs and streamline the user experience. Both of these payment tools are key pieces in the payment processing ecosystem, and each can have a drastic, positive impact on your business's profitability and your users’ experience. But the tools have different roles at different points of the transaction.

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Think Shoppers Stick to Their Lists? Think Again. [Infographic]

Do you REALLY know what a shopping list means to the average consumer? You might be surprised to learn that the slip of paper, or digital list, that’s carried into the store by almost 90% of shoppers is more of a catalog of suggestions than a strict set of instructions. 

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Queenpins Movie: Coupon Fraud Is No Joke

The Queenpins movie might be funny, but coupon fraud is no joke. You might have seen the new Queenpins movie, a comedy about coupon fraud. However, for product manufacturers, retailers, and ultimately consumers, coupon fraud is no laughing matter — as the industry bears $100MM of fraud costs every year. Watch this video to learn more about the steps we’re taking to protect our partners from this multi-million dollar problem.  

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Holiday Bummer? The Delta Variant’s Possible Holiday Impact

Just as consumers started to re-enter society, and stores, we got hit with COVID variants. There was already a measure of uncertainty among shoppers about what their holiday plans might look like, but as Delta variant cases rise around the country, COVID will still be impacting many holiday plans this year. 

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