2026 Spring Trends Report

Spring doesn’t hinge on a single shopping moment like Back-to-School or the Winter Holidays do. It unfolds through dozens of fast, purpose-driven decisions that quietly add up over time. As consumers acclimate to 2026, they remain budget-aware while prioritizing health and convenience. Our 2026 Spring Trends Report examines the 3 behaviors shaping spring spending — and how to approach the season strategically.

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2026 Annual Promotion and Shopper Behavior Trends

A Look Back at a Tumultuous Year and What It Means for What’s Next: After an unpredictable year, 2025 reshaped how shoppers think about value, loyalty, and where, and how, they spend. Economic volatility, shifting priorities, and constant choice pressure pushed shoppers to reevaluate brand relationships. For smaller and emerging CPG brands, these shifts created both new challenges and new opportunities to stand out without the budgets or scale of larger competitors.

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The Gameplan Behind Record Ticket Sales Season for NC Courage

Selling single-game tickets in today’s sports landscape takes more than awareness alone. Weather volatility, competing events, roster changes, and shifting fan interest can all impact demand week to week. To navigate that complexity, NC Courage partnered with Inmar Intelligence to build a flexible, data-driven performance marketing campaign designed to adapt throughout the season. The results speak for themselves: A 39% year-over-year increase in single-game ticket sales and more than 107K tickets sold — the most in club history.

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Gratitude at Work to Fuel Employee Connection and Growth

Gratitude at work is more than courtesy, it is a performance instrument that synchronizes teams, strengthens trust, and amplifies results. When organizations practice intentional recognition, engagement increases, turnover declines, and collaboration becomes easier and more effective. 

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Protecting Margins Starts with Tackling Retail Deductions

According to PwC’s June 2024 Pulse Survey, 44% of finance leaders say increasing tech to reduce costs is a top priority this year. Yet technology investments often bypass one of the most persistent drivers of hidden margin erosion: retail deductions.

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How Dealership Marketing Software Powers Hyper-Relevance

Customers today expect personalization, especially from businesses they trust with high-value purchases and services like auto sales and maintenance. But for most car dealerships, delivering personalized offers at scale seems impossible without massive marketing teams or endless manual effort.

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Supporting Veterans in the Workplace through Gratitude and Giving

Veterans Day offers a moment to pause, to reflect on courage, service, and the quiet strength of those who have dedicated their lives to something greater than themselves. It is also a reminder that the values forged through service — leadership, integrity, teamwork, and resilience — are the same ones that help build strong communities and workplaces today.

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Retail Media Real Talk with Andrew Lipsman

At Groceryshop 2025, Inmar hosted a live AMA-style interview between Inmar’s RVP of Sales, Cate Carley and Andrew Lipsman, industry analyst and one of the most trusted voices in retail media.

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Mastering Retail Media: Unlocking the Power of First-Party Data

Retail media is no longer a side channel but rather a critical driver of growth for retailers and brands alike. As data fragmentation and signal loss continue to challenge targeting, first-party data has become the most valuable resource in retail.

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