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  • Solutions
    • FinTech Solutions
      • B2B Settlement & Fraud Solutions
      • - Brand Coupon Settlement
      • - Retail Coupon Settlement
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      • Fraud Mitigation
      • G2C Payment Solutions
      • Omni-channel Payment Solutions
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      • Liquidation and Remarketing
      • Supply Chain Performance Analytics
      • Recalls and Market Actions
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      • Drug Diversion Surveillance
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      • Pharmacy Performance Analytics
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  • Accelerating Healthcare: Drug Diversion Surveillance
  • Healthcare
  • Accelerating Healthcare: Drug Diversion Surveillance

    While the Covid-19 pandemic continues to dominate the news, coverage of America’s “other” health crisis -- the opioid epidemic -- has fallen off the front page, even as the damage and death it’s bringing to our country grows. In the 12 months ending in May 2020, the Centers for Disease Control and Prevention recorded more than 81,000 overdose deaths -- the most ever recorded in a 12-month period by the Centers.
    • Read more about Accelerating Healthcare: Drug Diversion Surveillance
  • Consumers and brands are getting chatty. Big time.
  • E-commerce
  • Consumers and brands are getting chatty. Big time.

    In November 2019, we surveyed 1,500 consumers and found that less than 10% -- only 9.1% -- had ever interacted with a brand via a website pop-up/chatbox, SMS, social media messaging or other direct-to-consumer communications channel. But, that’s all changed. Just over a year later our latest survey finds that 40% of consumers have now chatted online with a brand. That’s a 4.4x increase in consumer conversations with brands. 
    • Read more about Consumers and brands are getting chatty. Big time.
  • Three keys to perfecting cross-channel personalization
  • Influencer Marketing
  • Three Keys to Perfecting Cross-Channel Personalization

    The traditional, linear path to purchase has fallen, firmly, by the wayside. Data shows that shoppers are going wherever they need to find the products they want. Yet too many marketers still rely on legacy engagement strategies to try and drive sales.
    • Read more about Three Keys to Perfecting Cross-Channel Personalization
  • Breaking research reveals that retail media networks are vital, not niche
  • E-commerce
  • Breaking research reveals that retail media networks are vital, not niche

    We recently conducted a survey of 200 retail professionals about their retail media networks (RMNs). They overwhelmingly indicated an increased commitment to, and investment in, their RMNs in 2021. The main reason? They see those networks as crucial vehicles to drive sales and create new revenue streams.
    • Read more about Breaking research reveals that retail media networks are vital, not niche
  • COVID-19 in the Media: Bridging the Trust Gap
  • COVID-19
  • COVID-19 in the Media: Bridging the Trust Gap

    At a time when concern about the spread of misinformation is high, building trust remains a key task for marketers.  In mid-December, the first person in the US received the Pfizer/BioNTech COVID-19 vaccine, which was a ground-breaking moment in history. It was also a crucial step towards the return to normalcy and a post-COVID world. In the weeks and months ahead, it will be crucial to communicate correct details about the development and distribution of the vaccine to the general public. 
    • Read more about COVID-19 in the Media: Bridging the Trust Gap
  • Your e-commerce strategy had better be ready for the new normal
  • Influencer Marketing
  • Your e-commerce strategy had better be ready for the new normal

    The pandemic pushed e-commerce adoption rates years ahead of schedule, both in terms of consumer expectations and retailer capabilities. While shoppers will eventually return to browsing in-store, many have grown used to the convenience and variety that e-commerce offers.
    • Read more about Your e-commerce strategy had better be ready for the new normal
  • What really matters in retail today? Spencer Baird interview with Progressive Grocer.
  • Retail Commerce Platform
  • What really matters in retail today?

    Everything is changing at a pace that’s hard to fathom. But some things will never change.
    • Read more about What really matters in retail today?
  • New Promotion Strategies for a New Year
  • Promotions
  • New Promotion Strategies for a New Year

    There’s good reason to be optimistic about 2021. However, if brands and retailers are going to build on the gains they’ve made during this tumultuous past year -- and address lingering challenges -- they need to understand which of the recently emerging shopper behavior trends are going to stick. And invest appropriately.
    • Read more about New Promotion Strategies for a New Year
  • Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style
  • COVID-19
  • Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style

    Consumers are playing it COVID-safe by ordering takeout, but still plan to celebrate their loved ones as they have in years past.
    • Read more about Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style

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