Thought Leadership: Digital Media

Think You Know Retail Media? We Promise, You Don’t.

Since its inception, retail media hasn’t experienced the level of transformational change many of us expected. Yes, it has evolved slightly — to become an even better monetization tool. But as consumers continue to demand greater value, better experiences, and stronger engagement from retailers and brands, it’s high time to redefine and refresh retail media so it can reach its full potential. 

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Incredible ROI — Just One Reason You Should Go Omnichannel

Omnichannel marketing is a shift from selling your cars or services using numerous channels to integrating those channels with a focus on satisfying the needs of customers. 

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Retail Media Network Vendors Report: Unbiased, 3rd-party data

While we’d love to sit down with you to talk about our retail media capabilities — and how they compare to the competition — we also know it’s important for you to get an unbiased, 3rd-party perspective.  That’s why we’re offering this complimentary download of THE FORRESTER WAVE™: SELL-SIDE RETAIL MEDIA SOLUTIONS, Q3 2021 REPORT.  In it you’ll find valuable information about:

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SHOPPERS BLEND DIGITAL & PHYSICAL. SO SHOULD MARKETERS.

New year, new shopping norms! The past two years were a testing ground for a blend of physical and digital shopping, which will be standard practice in 2022. Why? Consumers have become increasingly comfortable combining the convenience of online shopping with the sensory experience of in-person browsing — and don’t want to give up either.  The blinding speed at which this shopping shift occurred has made access to evolving consumer data and behavioral insights critical for marketers. For those who pivoted quickly and survived, what’s next? 

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7 WAYS TO KEEP THE CENTER STORE THE CENTER OF ATTENTION

Like everything else in the retail world — and especially grocery — the center store is facing unprecedented pressure to rapidly react and evolve to meet new shopping habits. If the past two years have taught us anything, it’s that planning is critical even when those plans go up in smoke. And, while none of us might ever feel truly confident predicting and forecasting a year in advance again, there’s one sure thing we can all bet on — the pace of change is going to continue accelerating.

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SHOPPING GOES PHYGITAL — WHAT YOU NEED TO KNOW ABOUT THE CROSS-CHANNEL CONSUMER

Nobody expected the transition to come this quickly. Thanks to the COVID-19 pandemic, a behavioral shift that should have taken a decade, or more, occurred within weeks. Consumers were suddenly forced to shop in new ways, and rely on digital channels that, in many cases, didn’t even exist before COVID. Regardless of how or why it happened, one thing’s for sure — shoppers have grown to like this new hybrid shopping. A lot. 

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Why a Good Return Experience is High Priority for Online Shoppers

The growth of returns from online purchases is outpacing the growth of online sales by nearly 5 times. To better understand the dynamics of online sales and returns, Inmar Intelligence surveyed 1,000 adult shoppers that had returned at least one online purchase within the past three months.

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IF YOU AREN’T THINKING OF IN-STORE AS A MEDIA CHANNEL, YOU SHOULD BE.

In the past decade, stores have become media outlets, engaging customers with ads, novelty, and interactivity like never before. Shopping experiences have changed fundamentally to reflect complex consumer needs and expectations, pushing physical locations to act as a media channel as much as an outlet for commerce. 

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IN-STORE SIGNAGE NOT DOING ENOUGH? DATA AND DIGITAL CAN SOLVE THAT.

Do you really know how effective your in-store signage is? Sure, there’s a good chance it’s accomplishing something, but if you can’t articulate exactly what’s happening when a shopper’s exposed to signage — and precisely how it affects purchasing behavior — keep reading.   Believe it or not, this isn’t a difficult hurdle to overcome. While data has long filled the holes in every other aspect of the purchase funnel, in-store signage has been left out in the cold. That trend ends here — it’s time to give signage a seat at the big kids’ table, with a full-fledged data makeover. 

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