Thought Leadership

Helping People Reduce the Cost of Prescription Drugs

Inmar has introduced a discount program for prescription medications, with 175+ medications being available at no cost and others at a significant discount.

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Analytics to Activation: What's next for CPGs

Efficiency is not synonymous with profitability but the former is essential to generating the latter. For CPGs to achieve sustainable growth they need to leverage available analytics to concurrently address key bottom line and top line issues.

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Venture Café Celebrates First Anniversary on Triad Today

David is joined by Venture Café Winston-Salem's Executive Director Karen Barnes to discuss the organization's first-year successes and plans for supporting innovation and entrepreneurship going forward.

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How to Optimize Your Customer's Return Experience

The sense of urgency driven by today's digitally driven "culture of instant gratification" has created a demanding customer sentiment. They want free shipping on returns, prepaid return labels in the box with online purchases, and they often decide who they'll buy from based on which seller makes returns the easiest.

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e-Commerce CDTs Show Brands Are More Important to Online Grocery Shoppers

While most new brick & click programs are seeing online sales averaging 2% to 4% of brick & mortar sales, well-run programs in strong eCommerce markets are growing and reaching key volume thresholds that suggest eCommerce is very real and, more importantly, sustainable.

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Facebook Controversy: Love it or Hate it, Big Data is Here to Stay

We are living in a society that values big data and the conveniences that it affords us. As intelligent consumers, when we use Facebook or a loyalty card, we are making a tradeoff between privacy and the value we obtain.

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A Changing Market Requires Serious Analytics

There is no denying that the retail environment is changing. Ecommerce is growing at a record-breaking speed, and there are more services available than ever to help shoppers bypass the in-store shopping experience all together.

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Taking a Comprehensive Approach to Educational Attainment

Inmar Chairman and CEO David Mounts discusses the work of myFutureNC and the impact technology is having on workforce development.

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Three Key Coupon Trends to Watch in 2018

E-Commerce sales, subscribe and save models, the growing popularity of discounts stores like Aldi...the CPG industry saw unprecedented change in 2017 as shopper attitudes are changing rapidly.

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