LOVE CAN’T BE QUANTIFIED, BUT VALENTINE’S DAY SHOPPING PLANS CAN BE!

Ah, Valentine’s Day. For some, it’s a celebration of true love. For others, it’s a day where nothing goes as planned, and heartbreak seems just moments away.  While we can’t look into our crystal ball to see what Cupid has in store for this year, thanks to our latest survey, we do know what’s coming in terms of people’s shopping plans — so you can be prepared to conquer all, even if love doesn’t. 

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DSCSA 2023 — What You Need to Know About Staying Compliant

As we approach the final stage of our industry’s 10-year implementation of the Drug Supply Chain Security Act (DSCSA), Inmar Intelligence remains committed to keeping the healthcare community informed — so you can achieve DSCSA compliance. 

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THE BIG GAME IS A HUGE OPPORTUNITY!

Football fans are already gearing up for February’s celebration of the sport’s biggest game. Whether they’re paying attention to the two teams fighting it out on the field, checking out the half-time show, or just catching up on the year’s most creative commercials, around 100 million people tune in to the big game each year. This year, fewer than 4% of consumers plan to watch the game alone. That means that the vast majority will be gathering with others, either in person (89.56%) or virtually (9.25%). 

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SHOPPERS BLEND DIGITAL & PHYSICAL. SO SHOULD MARKETERS.

New year, new shopping norms! The past two years were a testing ground for a blend of physical and digital shopping, which will be standard practice in 2022. Why? Consumers have become increasingly comfortable combining the convenience of online shopping with the sensory experience of in-person browsing — and don’t want to give up either.  The blinding speed at which this shopping shift occurred has made access to evolving consumer data and behavioral insights critical for marketers. For those who pivoted quickly and survived, what’s next? 

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How to Win & Retain Shoppers In A Supply Chain Crisis

CPGS — DRIVE GROWTH IN UNSTABLE TIMES If you’re a CPG brand, chances are you’re experiencing paralyzing challenges from current supply chain issues — out-of-stocks and at-shelf price increases. When faced with such challenges, brands often choose to eliminate national promotions until conditions improve.

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5 MUST-KNOW DEDUCTIONS STRATEGIES FOR ACCOUNTS RECEIVABLE LEADERS

Managing deductions can be a headache for AR leaders, especially those at small to midsize CPG’s who are charged not only with managing deductions, but reducing cash conversion cycles, optimizing trade spend, and nurturing retailer relationships. With the extensive time and manpower it takes just to process thousands of deductions in multiple retailer formats, how can AR leaders find time to provide actionable and cost-efficient solutions for margin preservation?

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BRING NIL TO LIFE WITH GAME-CHANGING RESULTS

In November, Inmar teamed up with Unilever at the Brandweek Sports Marketing Summit to discuss the evolving NIL climate. Leah Logan, Inmar’s VP of Social Commerce, and Rob Master, Unilever’s VP of Media and Marketing, spoke about engagement, safety, and compliance. Their key takeaways can be found in some informative snippets below — and be sure to check out the full webinar presentation for even more detail!

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7 WAYS TO KEEP THE CENTER STORE THE CENTER OF ATTENTION

Like everything else in the retail world — and especially grocery — the center store is facing unprecedented pressure to rapidly react and evolve to meet new shopping habits. If the past two years have taught us anything, it’s that planning is critical even when those plans go up in smoke. And, while none of us might ever feel truly confident predicting and forecasting a year in advance again, there’s one sure thing we can all bet on — the pace of change is going to continue accelerating.

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Get ready. New Year’s Resolutions Will Impact Shopper Behavior.

According to Wallethub, 40% of Americans say New Year’s Eve is their favorite holiday. We feel the same way! After all, it’s a time of celebration, trying new things, and starting fresh.  Even if you already have plans in place to promote your products in the new year, there's still time to incorporate more tactics to drive brand trial. New year, new customers! We recently surveyed shoppers about their resolutions, and found some insightful trends that could help guide your promotion strategy.

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