Thought Leadership

Defending Against DTC: How Grocery Retailers Can Answer the Challenge

Retailers need to, starting now, explore and develop strategies to enhance and maintain their competitiveness.

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The Rising Star of the 2020 Recession: The Secondary Market

The secondary market actually grows during a recession; it’s going to grow in 2020 as the rest of the economy suffers.

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Strategic Initiatives for Independent Grocers to Enhance their e-Commerce Solution

When asked how independent retailers can set new strategic initiatives for their e-commerce platform, Diana Medina, Inmar’s Director of e-Commerce Solutions, shared the following advice.  

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High-Spending Households are Responsible for Moving the Share Needle During COVID-19

Share is shifting for CPG brands across multiple categories being influenced by any number of factors including changing purchase behaviors among key buyer segments. Our latest infographic shows which of these segments are having the greatest impact.

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What the Tom Hanks Classic “BIG” Can Teach Us About AdTech Platforms

With Coronavirus keeping me home, and with three rambunctious kids to entertain, we decided to put on the Tom Hanks' classic movie “Big” in the hopes of keeping the kids distracted long enough for me to write this blog. As I watched, one scene in particular stuck out to me - it’s the part where the jerky marketing guy is presenting the skyscraper transformer (worst idea ever) and Tom Hanks’ character raises his hand and simply says “I don’t get it.” 

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Share Shifting in CPG has Led to More Losers than Gainers During COVID-19

Our proprietary retail sales analysis shows clear winners and losers in the battle for share among grocery shoppers. Below we take a closer look at how brands in certain parts of the store have lost or gained share year over year.

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Liquidation and Secondary Market Update - 4/26

 

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The COVID Crisis has led to Share Shifts for CPG Brands

Health and economic concerns caused by COVID-19 have dramatically changed shopping behavior. While the sales at grocery are up, the majority of shoppers are less brand loyal out of necessity. Our proprietary retail sales analysis shows clear winners and losers in the battle for consumer share, even among the most loyal customers.

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Three Keys for New Product Launches After the “COVID Blast”

CPG brands are asking us for insights into scheduling and executing new product launches now that the initial COVID-19 “blast” has passed. Our SVP Analytics, Jim Hertel, offers three keys for putting new products on shelf and getting them into shoppers’ baskets.  

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