Press

Inmar Intelligence Survey Reveals that Consumers Will Spend More and Wait Longer For Online Purchases that Offer Free Shipping

E-commerce consumer insights uncovered the power of free shipping and what shoppers are willing to give up for it.

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Inmar Intelligence Shares Back-to-School Shopper Insights Ahead of Upcoming School Year to Better Reach Consumers

As uncertainty around the 2021-2022 school year persists, Inmar Intelligence offers guidance for retailers and brands with back-to-school shopping insights to help marketers plan.

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In-Store Shopping Will Make A Comeback in 2021 According to New Inmar Intelligence Survey

As shoppers head back into the grocery store, a majority plans to continue stockpiling goods this year, indicating longer term concerns for availability and convenience.

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Inmar Intelligence Survey Reveals Shifting Consumer Perceptions Related to Technology Used in Grocery Retail

Data reveal that over the past year, consumers have become more willing to utilize technologically advanced systems while grocery shopping.

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Digital Coupons Take Number One Spot In Redemption Methods For First Time Ever, With Their Use Spanning Generations According to Inmar Intelligence

Digital coupon usage supported across generations with 69 percent of Gen X and 58 percent of Baby Boomers demanding the convenience and value that comes with them.

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Inmar® Intelligence and SheaMoisture® Celebrate Black-Owned Beauty, Hair and Personal Care Brands Through Limited Edition Unity Boxes

Black History Month campaign leveraged Instagram influencers to foster diversity and inclusion; resulted in $50,000 in purchase intent and 20 percent growth rate in African American participants of Inmar Intelligence’s influencer community.

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Tops Friendly Markets Selects Inmar® Intelligence As On-site and Off-site Media Partner for Its Retail Media Network

Tops is extending its use of Inmar Intelligence’s Retail Cloud, an integrated suite of marketing technologies and services, to better serve its customers across multiple touchpoints.

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Inmar Intelligence To Host Drive-Thru Consumer Drug Take Back Event at Its Winston-Salem Headquarters on Saturday, April 24, 2021

In support of the DEA’s National Prescription Drug Take Back Day on April 24, Inmar Intelligence, a data-driven technology-enabled services company, will host its second consumer drug take back event in conjunction with the DEA, the State Bureau of Investigation and the Winston-Salem Police Department. The date is also Inmar’s 41st company anniversary.

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Coupon Fraud May Be More Prevalent than Expected as the Majority of Shoppers have Attempted to Use an Expired Coupon and Succeeded, According to Two New Surveys from Inmar Intelligence

Data reveal that 90 percent of CPG brands are concerned about coupon fraud, yet 56 percent of cashiers override the coupon when it does not scan and give shoppers the discount.

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