Thought Leadership

DRIVE PURCHASES USING PROGRAMMATIC MEDIA

Programmatic media doesn’t have to just be an awareness play. By adding shoppable features into your digital strategy, you can drive triple digit purchase intent. 

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DRIVE USAGE OCCASIONS AND INSPIRE PURCHASES USING SOCIAL COMMERCE

Social commerce has revolutionized the shopper’s journey, with a direct connection from influencer content to your e-commerce platform. The number of US social commerce buyers accelerated 25.2% to 80.1 million in 2020, and will grow another 12.9% to 90.4 million in 2021. Brands that are integrated from content to commerce are able to drive purchase intent from social platforms, while others are missing out. 

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Supply Chain Now Livestream: Maximizing Value Recovery on Returns

Curtis Greve, our VP of Liquidation -- and unofficial Master of the Secondary Market -- sat down with Supply Chain Now for their Reverse Logistics Livestream to share insights into what online sellers need to do to optimize their returns management and maximize value recovery for customer returns, overstocks and excess inventory. 

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Are you prepared for the social commerce revolution?

Social commerce is the alliance between social media and e-commerce, and it’s creating new opportunities for retailers to engage with customers. In fact, this new e-commerce platform is becoming a privileged resource for customer engagement and customer loyalty.  When done effectively, messaging on social media creates a unique opportunity for retailers to hone in on small customer segments, make accurate forecasts of customer behaviors, and get a detailed understanding of how customers form emotional links with brands.

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One Inmar Together Forward

Sharon Joyner-Payne, EVP, Corp Comms & Great Teams, and Latrina McClinton, Director, Benefits and Compensation, discuss the new Steering Committee's role in ensuring an environment of diversity and inclusion.  

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Ideas That Matter: Honoring Those Who Taught Us To Build and Create Opportunity

The contributions of Black entrepreneurs and trailblazers have shaped our communities - no matter where we live or how long ago they lived. As we go about our days our experiences are shaped by their innovation, tenacity and vision. Let’s commit to ensuring our awareness does not wane as Black History Month ends. 

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5 Ways to use SMS in your Social Commerce Strategy

After the e-commerce explosion in 2020, consumers are ready to communicate with brands through new channels like SMS. As the percentage of consumers who shopped “heavily or exclusively” online grew 133% between September 2019 and September 2020, so did the need for consumers to quickly communicate with brands and retailers virtually. Companies that start employing an SMS marketing strategy today will be well-positioned to win customer loyalty for years to come.

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How Social, Conversational, and Omnichannel Excellence Will Define Social Commerce in 2021

In a recent report, Leah Logan, our VP Media Production and Community, sat down with Retail Touchpoints to discuss the ways the pandemic has and will continue to impact the growth of social commerce as a major revenue driver for marketers. The pandemic pushed social and e-commerce adoption rates years ahead of schedule, both in terms of consumer expectations and retailer capabilities.

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Ending Fraud. Protecting an Industry.

Paper coupons are critical to the health of grocery retail but coupon counterfeiting is costing brands and retailers $100 million a year. Everyone is doing what they can to stop it but we think more needs to be done. Therefore, we have publicly committed to ending paper coupon fraud in the grocery industry by 2024.

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