Thought Leadership

Returns are Growing and Driving Opportunities for Resellers

Returns activity in the fourth quarter of 2019 broke with past trends as overall returns volume was up significantly compared to this quarter in previous years. Past analysis has found a close parallel between retail sales growth and returns growth. However, this last year-end saw returns volume grow 7% versus a roughly 4% increase in primary channel sales.  

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Three Not-So-Obvious Strategies for Driving Store Traffic in 2020

Ever notice as you’re walking through a shopping area how some stores are alive with activity and some look like ghost towns -- even when their assortments are comparable? And, if you were able to look online from a similar vantage point, you’d no doubt see the same thing: some retailers attracting a meaningful volume of customers with others fighting just to maintain their relevance.

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Innovative Grants Announced to Support Entrepreneurs

Inmar Intelligence, Venture Cafe and the Winston-Salem Chamber of Commerce share news of new grants to attract and retain the world's most innovative new companies.  

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US Pharma Supply Chain Leaders Propose Blockchain-Based System

Set to begin in 2023, the Drug Supply Chain Security Act (DSCSA) established new requirements designed to help eliminate counterfeit pharmaceuticals and enhance patient safety. In an effort to address compliance, 25 of the world’s leading pharmaceutical manufacturers, wholesale distributors, pharmaceutical dispensers, logistics companies, professional organizations and standards bodies collaborated in the MediLedger Project.

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Are Celebrity Endorsements Worth the Money?

Inmar Intelligence surveyed 1,500 adults to study how celebrity endorsements and peer recommendations impact consumer purchasing decisions. Our survey found that 34 percent of consumers are more likely to purchase a product endorsed by their peers, whereas only 3 percent are more likely to make a purchase based on celebrity influence.

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Inmar Intelligence Featured on Let's Talk Supply Chain

The fact that most companies focus a disproportionate amount of their supply chain resources on forward processes should come as no surprise. Managing returns and reverse logistics is hard on a number of levels. But dismissing their impact is a losing strategy. 

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Social Commerce Doesn't Have to be Complicated

The key to creating a winning social commerce strategy is to not overcomplicate it - find out how other marketers are embracing Social Commerce.

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A Conversation about Engaging Shoppers on Social

Diana Medina, our Director of e-Commerce Solutions, spoke recently with Denise Singler, Digital Marketing Manager at Stater Bros. Markets. During the conversation Diana asked her where she saw the biggest opportunity for digital engagement in grocery. Denise didn’t hesitate in offering “Where I see a big opportunity, here and with other grocery retailers, is in social.” 

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Sending Returned Products to Landfills Echoes Mom’s Wrath

Remember when Mom used to chide you for throwing away things that she thought were still useful? You can hear her voice echoing in your head right now, “Don’t you DARE throw that away -- someone might want it -- it’s still perfectly useful! That’s like throwing away money! What are you thinking???”

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