Thought Leadership

Social Commerce: Why is it Important for E-Commerce Growth?

Social commerce is like a crossover between e-commerce and social media. And we have to admit this combination holds a lot of promise.  So far, businesses have used social media to attract their target audiences and build relationships.  Typically, here’s how it works: Potential customers check out a business on social media. If they are interested in the products, they may get redirected to the e-commerce platform. 

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Innovation for Independent Grocers Means Opportunities for Brands

An April 27 article in Total Retail highlights the increased interest among CPG brands in investing shopper marketing dollars into national and regional grocers’ digital consumer engagement channels and e-commerce platforms. We agree this is an intelligent strategy and our data, aggregated from multiple sources, demonstrates that brands can drive revenue through targeted media campaigns on grocery retail websites. 

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Turning First Time Online Shoppers into Loyal Customers

The COVID-19 pandemic has sent millions of shoppers online -- many for the first time -- to buy their groceries. According to a survey by Acosta, approximately 28% of online grocery shoppers made their first online grocery order during the month of March as a result of the coronavirus crisis.

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How Consumers Are #StayingHome

As COVID-19 persists and consumers spend more time at home than ever before, we continue to analyze online shopper data from our CoEx Platform to provide advertisers with up-to-date insights on how consumers are adapting to their “new normal.” Inmar acquired ownerIQ in Q4 2019. For more information about our programmatic capabilities, please visit owneriq.com.

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Liquidation And Secondary Market Update - 4/22/2020

 

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Influencer Content Keeps Consumers Optimistic

While spending on influencer activations is clearly down as a whole, certain categories, brands and influencers are seizing this opportunity to gain relevance through thoughtful, helpful and genuine messaging -- the more "real," the better, especially for video content with lower production quality that feels more authentic in these times. 

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Three Keys to Restarting Marketing and Promotions

CPG brands are asking us for insights into executing new product launches now that the initial COVID-19 “blast” has passed. Our SVP Analytics, Jim Hertel, provides a topline look at three keys for getting new products on shelf (below) and a more detailed look into what's needed for a successful launch in this piece for Consumer Goods Technology.   

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A New Co-Worker Arises Amid The Coronavirus

The new co-worker is the family pet. With most of us quarantined to homes and apartments, the family pet is getting more attention than ever. And for those of us who live alone, the pet has been a lifesaver companion and, yes, a co-worker. According to a survey by pet care technology company VitusVet, 52 percent of us are feeling more loved or comforted than usual by our pets.

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A Conversation with FMI Leadership

Our own Holly Pavlika, SVP Corporate Marketing sat down for a Zoom chat with Doug Baker, VP, Industry Relations, Private Brands and Technology at FMI to discuss the state of grocery retail and the industry's response to the COVID-19 crisis. You can listen to Doug and Holly's exchange on a number of key issues below:  

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