Thought Leadership

Emotional Connections, Storytelling and "Selling More by Selling Less"

Today's consumers are changing the rules - David Mounts discusses key takeaways from industry innovators during the 2019 Inmar Analytics Forum.

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How The Adult Beverage Category Can Meet Changing Consumer Habits Head On

With over 2 billion active Facebook users and over 600 million active Instagram users, there's no denying that practically everyone, even your Grandma, is in some way socially engaged.

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Millennials More Motivated by Rebates Than Other Shoppers

Manufacturer-funded rebates -- though underutilized by many marketers -- are highly effective in engaging millennials, generating significant promotion participation and driving accelerated and increased purchase among members of this sought-after shopper segment.

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How Can We Use Emerging Technology To Improve Community Nutrition?

In his most recent Forbes article, David Mounts speaks to tech leaders' responsibility to use technology to address timeless human challenges.

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Technology Helping Retailers Transform in the Digital Age

In today's increasingly competitive marketplace, retailers and manufacturers throughout Canada are focused on optimizing the customer experience. With scaling frequency, companies are turning to digitally-driven strategies to drive traffic and differentiate themselves from the competition.

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Keeping up in the Age of Digital Transformation

Join industry's brightest minds at the Inmar Analytics Forum, in partnership with Wake Forest University, March 25 - 27, 2019.

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Stargazing Around Grocery: Inmar Insights into 2019

It's not easy to know what lies ahead for retail grocery, but our experts have collaborated on an insightful forecast into the future for this ever-changing vertical.

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How Retailers are Leveraging Their Data to Build Scalable Ad Businesses

Retailers are in the digital ad business. Amazon’s advertising division generated $10B in 2018, making it the 3rd largest digital ad company, behind Google and Facebook. Walmart and Target’s ad offerings have been in market for some time now, with estimated earnings in the 100s of millions. In the last 18-24 months, grocers such as Albertsons and Kroger have launched their units to grab higher share of CPG budgets. Today, if you are a retailer, chances are that you have a digital ad offering or are close to launching one.

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Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

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