Thought Leadership

ADD DIGITAL OUT-OF-HOME TO YOUR OMNICHANNEL STRATEGY, OR GET LEFT BEHIND.

Any good marketer knows that an omnichannel approach is the best way to achieve results in today’s marketplace. Trends and technologies are always changing, so staying aware of best practices and unique approaches is key. Implementing the latest and greatest in advertising tactics is a no-brainer. And that’s where digital out-of-home (DOOH) comes in.

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The Not-So-Scary 2021 Halloween Insights Guide

Halloween shopping season is just around the corner, but do you know how to reach Halloween shoppers? This year is going to be spookier than ever, with consumers planning to spend up to $92 each on decor, costumes, festive treats and beverages. 

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Attention Is Now The #1 Global Commodity — And Influencers Can Help You Cash In

The internet, as entertainer Bo Burnham explains in his new Netflix special, presents viewers with “everything, all of the time.” The modern consumer is bombarded with content of all types at every turn — a relationship that results in users being exposed to up to 10,000 advertisements every single day.

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Getting Digital Right - It’ll Take More Than Technology

If companies weren’t aware of the implications Digital Transformation holds for their business, they have a better idea after the pandemic left few options but to move quickly in that direction for survival. Consumers of most any age and businesses of most any type scrambled to adapt and digital was the way to do it. 

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Did You Know 69% Of Shoppers Are Currently Looking For Ways To Save Money On Grocery Items?

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How do you offer shoppers the healthy options they want, both in-store and online? Data.

It's not easy to meet shopper demand for healthy food options, especially now that hybrid shopping is here to stay. But understanding your customers' needs is the key to success. The grocery industry has been making great strides in offering healthier products in response to feedback from consumers, but there’s more work to do. As shopper preferences become more specific — think vegan, paleo, gluten-free and keto — it’s become even more critical to anticipate their needs and provide personalized recommendations and offers to help meet those needs. 

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5 Ways To Get On Holiday Shoppers’ “Nice List”

Welcome WIIM Members! Want 10% off your first campaign? Contact us today. It’s time to start planning how you’ll reach shoppers during the not-so-distant holiday season. But, getting into the shopper’s mindset can be tricky. Holiday shoppers aren’t all alike — they shop through different channels, entertain for multiple occasions, and purchase gifts for various people. 

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Hybrid shopping is here to stay. Have you embraced an omnichannel approach?

The grocery shopper journey is an ever-changing maze. With so many channels to choose from, it’s difficult to keep up with the latest marketing and advertising tactics. And for those food retailers and brands trying their best to stay on top of things, it can be hard to get ahead. Customers change their minds about brands in a split second, and will move on to another store or brand if they don’t feel like they are being appreciated or catered to — personally and seamlessly — across all touchpoints.

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Choosing a Reverse Logistics Provider: What You Need to Ask

With product returns growing exponentially alongside increasing e-commerce and in-store sales, it’s never been more critical for retailers to partner with a fully qualified reverse logistics provider.  To find a provider capable of efficiently managing the tremendous returns volume while maximizing value recovery, retailers need to ask some hard questions. And get clear answers.

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