RMNs and Creators: The Power Duo

Retail Media Networks (RMNs) and the creator economy are both growing quickly, impacting sales and consumer connections. When marketers bring these two together, they can strengthen relationships with customers, unlock new revenue streams, and shape the future of retail media.

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Why Serialized Data Shouldn’t Wait Until Full Enforcement

Early adoption of serialized data tracking is crucial for healthcare facilities to combat counterfeit drugs and enhance supply chain security ahead of full DSCSA enforcement. Despite current data gaps and compliance delays among manufacturers, starting now ensures safer, more efficient operations, benefiting hospitals, pharmacies, and manufacturers.

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The Critical Role of Specialty Pharmacies in Breast Cancer Care

Specialty pharmacies are essential in breast cancer care, offering life-saving medications and support that go beyond dispensing drugs. They provide counseling, monitor patient progress, and navigate insurance complexities to ensure women have access to critical treatments. However, challenges like inadequate reimbursement and high costs hinder their ability to deliver these services. Streamlining the system and reducing barriers can help specialty pharmacies continue their vital role in saving lives.

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Automated Deductions Management for CPGs

Deductions, also known as chargebacks, happen when retailers or distributors don't pay their invoices in full to CPGs and manufacturers — and the $ can add up fast! That’s why it’s so important to assess them quickly, see if they’re actually valid, and determine if you should push to get that money back. 

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How DSCSA Boosts Crisis Resilience: Strengthening Pharmacies and Hospitals

This article explores how the Drug Supply Chain Security Act (DSCSA) enhances crisis resilience for pharmacies and hospitals by improving product traceability. It highlights the critical role DSCSA plays during supply chain disruptions caused by natural disasters, such as Hurricane Helene, enabling healthcare providers to maintain access to essential medications and ensure patient safety. By leveraging DSCSA’s serialized data and chain of custody insights, pharmacies and hospitals can proactively address challenges and strengthen their operational preparedness.

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FTC versus the PBMs: The Battle to Lower Insulin Prices and Reform PBMs

The FTC has filed a lawsuit against major pharmacy benefit managers (PBMs), accusing them of inflating insulin prices through anticompetitive practices that harm patients. This legal battle could lead to significant PBM reforms, ensuring fair pricing for essential medications like insulin. The lawsuit highlights the rising cost of insulin, forcing many patients to ration their medication or go without due to high out-of-pocket expenses. If successful, the case could set a new precedent in holding PBMs accountable and improving access to affordable medications for millions of patients.

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2024 Mid-Year Promotions Trends & Shopper Insights webinar

Consumers are overwhelmed. Will your marketing strategies cut through the noise and support them in their quest for savings? Compared to a year ago, half of consumers are putting more effort into planning their grocery trips. Are you reaching them in the right moments on the right channels as they build their lists?  Shoppers today expect more from the brands and retailers they engage with. How can you earn their favor and their business?

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Delaying DSCSA Enforcement: The Right Decision for all the Right Reasons

Brian Nightengale, EVP and President of Healthcare at Inmar Intelligence, discusses the FDA’s recent decision to delay DSCSA enforcement. The delay offers pharmaceutical supply chain partners more time to fully achieve compliance and address operational challenges related to electronic interoperability and product traceability. Nightengale praises the decision as a thoughtful and proactive move to prevent disruptions in medication distribution while maintaining focus on patient safety and the integrity of the supply chain. He urges industry stakeholders to continue prioritizing efforts toward full DSCSA compliance.

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How Amazon Retains Its Market Dominance: Key Lessons for E-commerce Retailers

Amazon dominates U.S. e-commerce with a 37.6% market share, driven by customer loyalty and seamless shopping experiences. Key factors like easy returns and convenient drop-off locations make 74% of shoppers prioritize Amazon. Other e-commerce retailers can compete by adopting similar strategies to enhance customer experience and loyalty without needing Amazon's vast resources.

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