BRANDS CAN NOW PICK FROM A POOL OF RETAILER-SELECTED INFLUENCERS

For a long time, brands and retailers have been focused on being at the right place at the right time along the shopper journey. This essentially meant being prepared for the shopper to interact with pre-prepared media, displays, messaging, and so on.  Now, instead of “right place, right time,” success relies on being everywhere, all the time. Prospective customers are hopping across digital and physical channels, connecting with several touchpoints before making a final purchase decision. 

• Read more about BRANDS CAN NOW PICK FROM A POOL OF RETAILER-SELECTED INFLUENCERS

SOCIAL COMMERCE CAN GIVE CONSUMERS THE SIMPLE SHOPPING THEY’RE LOOKING FOR.

Regardless of where they shop online, consumers consistently rank one thing as the most important — convenience. In fact, data shows cart abandonment rates can skyrocket to 80% when there are too many steps, clicks or pages. Done right, social shopping features — like add-to-cart, shoppable live streams, buying recommendations, and influencer integrations — make browsing and purchasing easy for consumers.

• Read more about SOCIAL COMMERCE CAN GIVE CONSUMERS THE SIMPLE SHOPPING THEY’RE LOOKING FOR.

NEW TO NIL? YOU’RE NOT ALONE. HERE’S YOUR GUIDE TO STUDENT-ATHLETE INFLUENCERS.

There’s a new opportunity in the influencer marketing world, thanks to student-athlete Name, Image, and Likeness (NIL) rule changes. Collegiate sports stars — and stars to be — may now promote businesses in exchange for product or monetary compensation. 

• Read more about NEW TO NIL? YOU’RE NOT ALONE. HERE’S YOUR GUIDE TO STUDENT-ATHLETE INFLUENCERS.

GET IN THE NIL GAME

For the first time in the history of collegiate athletics, student-athletes now have the ability to monetize their name, image and likeness (NIL) across all sports and divisions. Rule changes enacted this year allow them to engage with brands and retailers for sponsorship opportunities — including product endorsements on social media, events and personal appearances, and more.

• Read more about GET IN THE NIL GAME

Their New Year's Resolutions — Your Opportunity

81% of consumers plan to make New Year’s resolutions. That’s a huge opportunity for marketers to encourage, inspire, and support shoppers’ goals with products and services.  To help jumpstart your preparation for marketing around these resolutions, we’ve leveraged a variety of data sources to better understand lifestyle trends that could impact consumer purchasing decisions.  Shoppers’ 2021 resolutions were primarily related to the following categories:

• Read more about Their New Year's Resolutions — Your Opportunity

Holiday Shoppers Will Be Scattered This Season — Here’s How To Find Them

While many of us hoped that the themes which defined 2020 would be ancient history by now, the reality of continued social distancing and masking-up are starting to sink in. Many of the tactics holiday consumers used to gift and gather last year will reappear in 2021 — some of which will have evolved through continued learning of pandemic-safe shopping strategies. 

• Read more about Holiday Shoppers Will Be Scattered This Season — Here’s How To Find Them

Community Makes Consumer Drug Take-Back Day a Success

Did you participate in National Prescription Drug Take-Back Day? We hope so! Inmar Intelligence hosted our third Consumer Drug Take-Back event in conjunction with the Winston-Salem Police Department on October 23rd. These Take-Back days provide a convenient and safe way to dispose of unused medications and a chance to help make our communities safer. Every participant is helping us bring awareness to the problem of surplus prescription drugs in our communities.

• Read more about Community Makes Consumer Drug Take-Back Day a Success

GETTING YOUR HOUSE READY FOR THE HOLIDAYS

In preparation for the holidays, consumers begin planning their cleaning schedules, browsing for inspiration, and decorating their homes — inside and out — earlier every year. In fact, 95% of consumers say they decorate in November.  Those same consumers are also on social media, talking about holiday topics and stressors, months before the holidays hit. That’s an opportunity for marketers to work their way onto shopping lists.  Here are 3 other opportunities, as we head into the holiday season:

• Read more about GETTING YOUR HOUSE READY FOR THE HOLIDAYS

Brand-switching isn’t going away this holiday season!

Last year, many shoppers purchased alternate brands, with as much as 56% of brand-switching purchases made due to out-of-stocks. Now, it appears that brand-switching isn't going away, even with a return to a bit of normalcy in grocery stores. In the last three months, 83% of shoppers made a brand-switching purchase. What motivated the brand switch for these shoppers? It ultimately came down to price.

• Read more about Brand-switching isn’t going away this holiday season!