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  • 3 Ways to Connect with Consumers Through Messaging
  • E-commerce
  • Three Ways to Better Connect with Consumers Through Messaging

    Let’s face it - customers expect personalization when they communicate with brands and retailers. In fact, 72% of consumers say they only engage with personalized messaging. Messaging channels like SMS, Facebook Messenger, and Twitter offer brands and retailers the perfect means to communicate and foster brand loyalty with their shoppers. 
    • Read more about Three Ways to Better Connect with Consumers Through Messaging
  • Core Components of a Retail Media Network
  • Data
  • Core Components of a Retail Media Network

    Put simply, a Retail Media Network is an advertising business controlled by a retailer or grocer and designed to generate additional revenue for that organization. However, the difference in value between a standard Retail Media Network and an expanded one could be significant, both financially and organizationally.
    • Read more about Core Components of a Retail Media Network
  • 5 Ways You Can Make an Impact with Shoppers this Holiday Season
  • Influencer Marketing
  • 5 Ways You Can Make an Impact with Shoppers this Holiday Season

    After a rough start to 2020, consumers are itching for the comfort of the holidays. Seasonal searches--ranging from gift ideas, hosting inspiration, to apparel--have commenced as Deal Finders, Early Birds, Self Gifters, Hosts, and Last Minute Shoppers plan to make this holiday merrier than ever. With every brand and retailer vying for attention, it will be important for marketers to not only understand what their target audience is searching for but also the best ways to reach them. 
    • Read more about 5 Ways You Can Make an Impact with Shoppers this Holiday Season
  • The Four Keys to Solving the Influencer Marketing KPI Conundrum
  • Influencer Marketing
  • The Four Keys to Solving the Influencer Marketing KPI Conundrum

    The Shopper Journey is no longer linear. Measurement within Influencer Marketing can be difficult for this reason.  67% of consumers use multiple channels to complete a single transaction. Today’s connected shopper may go one place for a product review, another for a promotion and yet another to complete their purchase.
    • Read more about The Four Keys to Solving the Influencer Marketing KPI Conundrum
  • Four Considerations When Choosing a Reverse Logistics Provider
  • Returns
  • Four Considerations When Choosing a Reverse Logistics Provider

    Managing your own product returns and reverse supply chain can be costly and labor intensive. This effort draws focus and resources away from the forward supply chain and the all-important function of getting products to your customers.
    • Read more about Four Considerations When Choosing a Reverse Logistics Provider
  • 2020 Consumer Drug Take-Back Virtual Press Event Recap and Video
  • Healthcare
  • 2020 Consumer Drug Take-Back Virtual Press Event Recap and Video

    The diversion and misuse of prescription medications poses a serious threat to public health in California and the nation. Now, authorities in some states are reporting rises in overdoses during the COVID-19 crisis, potentially from the resulting stress and isolation. It is more important than ever that consumers have a safe and convenient means to dispose of unwanted medications. 
    • Read more about 2020 Consumer Drug Take-Back Virtual Press Event Recap and Video
  • Candy Corn, Costumes, and COVID: A Chilling Halloween Combination
  • COVID-19
  • Candy Corn, Costumes, and COVID: A Chilling Halloween Combination

    Although the summer of 2020 may have felt like the longest episode of the Twilight Zone yet, a spooky holiday is creeping up on us like a black cat in a graveyard. Indeed, fall foliage and pumpkin spice will remain a staple this Halloween season; however, social distancing and mask-wearing protocol may make Halloween a little extra eerie. 
    • Read more about Candy Corn, Costumes, and COVID: A Chilling Halloween Combination
  • Retail Media Networks are more than just “hype”.
  • COVID-19
  • Retail Media Networks Are More Than Just “Hype”

    Retail Media Networks are programs established by retailers and designed to “aggregate consumer traffic on digital commerce sites and apps and sell ad space to brands seeking favorable positioning near shoppers’ intended destinations.”
    • Read more about Retail Media Networks Are More Than Just “Hype”
  • INSIGHTS INTO RX INDUSTRY ACTIVITY: 8/6/2020
  • Healthcare
  • INSIGHTS INTO RX INDUSTRY ACTIVITY: 8/6/2020

    Recent analysis of industry activity performed using our new PrescriptiveIQ for Healthcare solution revealed several significant trends driven by, and developing out of, the COVID-19 pandemic.  
    • Read more about INSIGHTS INTO RX INDUSTRY ACTIVITY: 8/6/2020

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