Thought Leadership

Inmar Launches New Self-Service Product Barcode Generation Tool

Inmar Intelligence has been helping companies of every size operate more efficiently for more than 40 years – and that legacy of service has included 15+ years as a trusted source for coupon barcodes. Now, we’ve expanded on that capability and have launched a self-service website where users can create all the key product barcodes they need.  We know that having immediate access to accurate, scannable barcodes is an absolute necessity for your business. And to make that access even easier, we’ve launched InmarBarcodes.com.

• Read more about Inmar Launches New Self-Service Product Barcode Generation Tool

PPE Disposal: Addressing the Other Side of the Protective Equipment Challenge

A great deal has been written and reported about the challenges faced by states, hospitals, healthcare systems and private businesses in acquiring the personal protective equipment (PPE) needed to protect providers, patients, consumers and employees. Now, the story is shifting to the very real threat posed to both public health and the environment resulting from the widespread, improper disposal of used PPE.

• Read more about PPE Disposal: Addressing the Other Side of the Protective Equipment Challenge

Dollar Stores Bringing Increased Value to Shoppers -- and Brands

The dollar channel has been growing, and maturing, for years and the future for this channel has never looked brighter.

• Read more about Dollar Stores Bringing Increased Value to Shoppers -- and Brands

Can Conversational Commerce Save Retail?

Around 85% of consumer interactions happen inside of a retail location, so why do most conversational commerce companies only focus on the 15% of transactions that happen online? Conversational commerce did start as a major driver for online sales, but brands don’t need to limit this technology to just e-commerce transactions.

• Read more about Can Conversational Commerce Save Retail?

Independent Grocers and E-Commerce: An Evolving Conversation

Inmar was recently asked to participate in a Grocer Pod podcast with David Smith, CEO of Associated Wholesale Grocers (AWG), the nation's largest cooperative food wholesaler to independently-owned supermarkets. AWG has eight full-line wholesale divisions serving more than 1,100 member companies at more than 3,000 locations across 28 states. The podcast conversation between Craig Rosenblum, Inmar’s Vice President, Enterprise Retail and David can be found below.

• Read more about Independent Grocers and E-Commerce: An Evolving Conversation

Hiring at our Dallas-Ft. Worth Facility as Spotlighted on CBS DFW

Inmar Intelligence is currently hiring approximately 200 positions in the arm of the company that deals with pharmaceutical take backs located in the Dallas-Ft. Worth, Texas area. To find out how to join our exciting team, watch the NBC DFW news report below for details.

• Read more about Hiring at our Dallas-Ft. Worth Facility as Spotlighted on CBS DFW

On the Road to a "New Normal"

Now into the third month of "quarantine," we analyzed the online shopping behavior from our CoEx Platform and compared the trends seen in March to those in April to help advertisers better understand how consumers are continuing to adapt to their current situation.

• Read more about On the Road to a "New Normal"

How to Re-engage First-Time Online Shoppers

The COVID-19 pandemic drive many shoppers to shop for groceries online for the first time. How can retailers re-engage those shoppers and turn them into loyal customers in the future? Diana Medina, Vice President of Retail Transformation, shares tactics for a successful e-Commerce platform.

• Read more about How to Re-engage First-Time Online Shoppers

Are You Measuring Influencer Marketing Wrong?

Influencer marketing has become a key strategy in a marketer's digital media plans. As spending continues to grow, so does the responsibility to measure and attribute to marketing KPIs. With every layer of a media plan under scrutiny, marketers are challenged with proving ROI with each element, including influencers. Proof at the campaign level isn't enough.

• Read more about Are You Measuring Influencer Marketing Wrong?