After a rough start to 2020, consumers are itching for the comfort of the holidays. Seasonal searches--ranging from gift ideas, hosting inspiration, to apparel--have commenced as Deal Finders, Early Birds, Self Gifters, Hosts, and Last Minute Shoppers plan to make this holiday merrier than ever. With every brand and retailer vying for attention, it will be important for marketers to not only understand what their target audience is searching for but also the best ways to reach them.