Thought Leadership

It's Time for Nonstop Consumer Drug Take-back

The Centers for Disease Control and Prevention estimates that close to 72,000 Americans died from drug overdoses in 2017. That's up more than 10% from last year. In the face of these daunting statistics, it can be difficult to think of what can be done immediately to meaningfully address this public health emergency. Regardless, more must be done. Now.

• Read more about It's Time for Nonstop Consumer Drug Take-back

Teen Shoppers: An Emerging Market Force

Teen shoppers (ages 13-19) will soon be the group responsible for driving marketing spend and dictating how marketers interact with shoppers. Understanding these shoppers, their spending habits, and how they can be reached is critical. Now.

• Read more about Teen Shoppers: An Emerging Market Force

Pre-K through Workforce: Building a Competitive Educational System

Inmar Chairman and CEO David Mounts discusses the important work of myFutureNC, which is bringing together a consortia of leaders from business, academia, public sector, nonprofits to ensure North Carolina's educational system helps develop students to compete in workforce when they leave the system.

• Read more about Pre-K through Workforce: Building a Competitive Educational System

What Influencers Want: Seven Changes In The Influencer Marketplace

Influencer marketing is only getting more popular -- and more competitive. So what are the most popular platforms for shoppers and influencers and what do brands need to do to ensure their influencers deliver the highest quality (and most effective) content?

• Read more about What Influencers Want: Seven Changes In The Influencer Marketplace

Achieving Sustainable and Profitable Growth

It's true that many CPGs have seen benefit from adopting Draconian cost-cutting but, overall, the gains have been short lived. Increasing efficiency should always be a goal but where and how that efficiency is pursued must be a strategic undertaking — and it must be paired with equally vigorous initiatives for driving top-line growth.

• Read more about Achieving Sustainable and Profitable Growth

Why Brand Matters to Online Grocers' Shoppers

Trading partners need to be fully cognizant of "brand effect" in their pursuit of effective omnichannel shopper activation. Understanding the importance of brand in context with other decision-influencing product attributes is key to forming effective engagement strategies.

• Read more about Why Brand Matters to Online Grocers' Shoppers

The value of listening and learning to employees across generations

Inmar EVP, Corporate Communications and Great Teams discusses Inmar's recent Intern class and shares the importance of bringing all voices to the table when growing companies.

• Read more about The value of listening and learning to employees across generations

Amazon and Pillpack Remind Me Why I Celebrate Independence Day

The combination of the Pillpack acquisition, and the recent announcement that Dr. Atul Gawande, author of Being Mortal, as the leader of Jeff Bezos and Warren Buffett's medical venture could be a significant catalyst for change in the trillion-dollar healthcare industry. The question is, will your company also be a catalyst? Or will you be left behind hanging onto a model that isn't delivering results?

• Read more about Amazon and Pillpack Remind Me Why I Celebrate Independence Day

The Future Of Healthy Communities Starts With Accessible Technology

So many of our resources — community, nonprofit or government safety nets — are delivered without taking advantage of technology to embed education in the essence of those services. There is an opportunity to not only meet basic needs but to actually address root causes through education that facilitates resolution.

• Read more about The Future Of Healthy Communities Starts With Accessible Technology