Retail Media Confessions, Episode 4: Creators and Retail Media, Heat or Just Hype?

Creators and retail media have always made sense together, Creators have been a critical media lever in driving sales for years. But, due to perceived complexity, this channel has remained underdeveloped within Retail Media. In Episode 4 of Retail Media Confessions, Andrew Lipsman (Founder and Chief Analyst at Media, Ads + Commerce), Austin Leonard (Vice President and General Manager of Dollar General Media Network), and I discuss why that is starting to change.

• Read more about Retail Media Confessions, Episode 4: Creators and Retail Media, Heat or Just Hype?

Not All Automation Verifies What Actually Matters

Automation can improve speed and consistency, but not all systems verify the details that truly matter in tray workflows. Explore why accurate tray management requires more than identification alone and how verification gaps can impact safety and reliability.

• Read more about Not All Automation Verifies What Actually Matters

Closing the Gap: Medication Disposal for Every Care Setting

Unused medications create safety, compliance and environmental risks when disposal is unclear or inconsistent. Explore why a one-size-fits-all approach falls short and how flexible disposal solutions better support real-world care settings.

• Read more about Closing the Gap: Medication Disposal for Every Care Setting

Mastering the Mix: Paper vs. Digital Coupon Strategies

In the competitive Consumer Packaged Goods (CPG) landscape, the question isn’t whether to use coupons, but which format will drive the highest ROI. While digital adoption is skyrocketing, paper remains a powerhouse for specific demographics. To maximize growth, brands must understand the unique roles of paper and digital incentives within a unified promotional strategy.

• Read more about Mastering the Mix: Paper vs. Digital Coupon Strategies

How Brands Can Use Cash Back Incentives to Increase Sales and Customer Loyalty

In a cookieless world where retailers own the lion's share of consumer data, how do brands reclaim the relationship with their shoppers?

• Read more about How Brands Can Use Cash Back Incentives to Increase Sales and Customer Loyalty

2026 Back-to-School Trends Report

Back-to-School isn’t a simple shopping moment anymore; it’s a battle for the basket. Shoppers are planning earlier, locking in decisions before they ever reach the store, and switching faster when value disappears or shows up elsewhere.

• Read more about 2026 Back-to-School Trends Report

2026 Promotion Industry Analysis: Total Industry Coupon Trends & Insights

As economic pressure continues to shape shopper behavior, promotions remain one of the most powerful levers for influencing purchase decisions. But the rules have changed.

• Read more about 2026 Promotion Industry Analysis: Total Industry Coupon Trends & Insights

Quick Check: Is Your Tray Workflow at Risk?

Tray workflows are designed to create consistency, but many rely on assumptions that can introduce risk over time. This quick check highlights where those assumptions tend to break down.

• Read more about Quick Check: Is Your Tray Workflow at Risk?

Why Camera Imaging Is Changing Tray Management

In pharmacy operations, tray replenishment is a critical but often manual and time-consuming process. Accuracy is essential, yet many workflows still rely on manual checks or technologies that provide only partial visibility into what is happening inside a tray.  Camera imaging is changing that. By providing a clear, visual record of tray contents and verifying both what is present and where it is placed, camera imaging enables a more reliable approach to tray management.

• Read more about Why Camera Imaging Is Changing Tray Management