Fixed Ops Roundtable Recap: How Dealers Can Drive Retention Without Giving Away Margin

How do you improve service retention without sending more offers, giving away more margin or spending more on marketing? That question was at the center of Inmar Automotive’s recent conversation on Ted Ings’ Fixed Ops Roundtable, a community that brings together dealership operators, retail leaders and automotive industry partners to exchange ideas shaping the future of fixed operations.

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Stop Over-Discounting: How Intelligent Service Offers Drive Retention and Protect Margin

RETHINKING THE ONE-SIZE-FITS-ALL SERVICE CAMPAIGN At Digital Dealer Conference & Expo 2026 in Detroit, one question took center stage during Inmar Intelligence’s Dealer Tech Live fireside chat: How can dealers protect retention without giving away margin to customers who were already going to return?

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Case Study: Frozen Foods Audience Intelligence

Not All “Frozen Food Buyers” Are Created Equal. See what happened when a global frozen foods brand worked with Inmar to put four programmatic audiences to the test. Inmar’s purchase-based Frozen Foodies audience went head-to-head with three other Frozen Food Purchaser segments in the same campaign. The Challenge Reaching “the right audience” isn’t enough. Audience segments may target the same category of shoppers, but that doesn't mean they're built from the same data or deliver the same results.

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Why Submission Volume Isn't the Best Measure of Rebate Program Success

Why More Rebate Submissions Don't Always Mean More Success When evaluating a rebate or cash back promotion, many brands instinctively look at one number first: the total number of submissions. At first glance, it makes sense. More submissions must mean more engagement—and therefore a more successful promotion. But that's only part of the story.

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The GLP-1 Holiday Effect: How Changing Appetites Are Rewriting Holiday Shopping

The holidays may still be a season of indulgence, but changing health priorities are influencing what makes it into the cart. In Inmar’s holiday research, 37% of respondents said they or someone in their household was using a weight-loss supplement or appetite-control medication. Among those households, 38% expected smaller meals or portions, 35% anticipated different recipes or meals, and 30% expected to buy less food overall.

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Beyond the Return: 5 Things to Consider When Choosing a Pharmaceutical Reverse Distributor

Discover five key capabilities to consider when choosing a pharmaceutical reverse distributor, from regulatory expertise and security to visibility, technology and continuous improvement.

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Turn Shopper Intelligence Into Marketing Performance

By Adam Goldsmith Marketing teams are under pressure to deliver measurable growth with greater efficiency while consumer behavior becomes harder to predict. Media investments face greater scrutiny, shopping journeys continue to fragment, and the signals marketers relied on even a few years ago no longer provide the complete picture.

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The $1.17M Service Lane Secret: Moving Beyond the Blanket Discount

Every service director and dealership general manager has felt the pressure of a quiet service lane. When bays are empty, the traditional reflex is simple: blast a 15% or 20% off coupon to the entire DMS database. It drives a temporary spike in traffic, but it also introduces a costly side effect. By sending blanket discounts to your entire database, you are inadvertently training your highest-intent, most loyal customers to never pay full price again. You are giving away hard-earned margin to drivers who were already planning to book an appointment.

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Not Every Revenue Cycle Signal Deserves the Same Attention

Revenue cycle management generates constant signals, but not every change requires action. Learn how context and patterns can help teams focus on what matters most.

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