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  • Martech
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  • Smiling woman serving tortilla chips and guacamole at home, with Inmar Intelligence “Category Trends: Snacks” header highlighting shopper insights on healthy snacks, deals, and consumer trends.
  • Martech
  • Category Trends: Snacks

    Snacking Has Changed — Are You Keeping Up? Shoppers aren’t grazing like they used to. They’re picking snacks based on price, health, portion, and purpose — and they’re more selective than ever. Healthier doesn’t have to mean bland. Affordable doesn’t have to mean poor quality. And if a snack doesn’t fit the moment, the budget, or their lifestyle choices, it’s not making it on the list. 
    • Read more about Category Trends: Snacks
  • Get Clear on DSCSA Data Duties
  • Healthcare
  • Who’s Sending the Data? Understanding Dropshipments Under DSCSA

    When it comes to complying with Drug Supply Chain Security Act (DSCSA) regulations, understanding how a product moves through the supply chain—and who’s responsible for sending the serialized data—can be complex. This is particularly true with dropshipments, where products do not follow the traditional manufacturer → wholesaler → retailer path. Let’s break down the difference between direct purchase dropshipments and wholesaler dropshipments, and why understanding this is crucial for data flow under DSCSA.
    • Read more about Who’s Sending the Data? Understanding Dropshipments Under DSCSA
  • Inmar Intelligence header image highlighting the strategic advantage of a clearinghouse with GS1 experts on staff
  • Martech
  • The Strategic Advantage of a Clearinghouse with GS1 Experts on Staff

    Navigating GS1 Standards can be challenging—especially for companies new to supply chain logistics or expanding into new sales channels. A clearinghouse that employs GS1-certified experts provides a crucial advantage by bridging the gap between compliance and commercial success. What is a Clearinghouse’s Role? Clearinghouses often act as intermediaries that validate, format, and distribute product and financial data between manufacturers and retailers. They help with:
    • Read more about The Strategic Advantage of a Clearinghouse with GS1 Experts on Staff
  • 2025 Workplace Culture:  Why Flexibility Matters Most
  • Enterprise
  • Workplace Culture 2025: Why Flexibility Defines the Future of Work

    Workplace culture is evolving faster than ever. Employees are redefining what a “good workplace” looks like, and it’s clear that flexible work environments are no longer a perk — they’re an expectation. Our Flexible Workplace Survey 2025, which surveyed 1,000 U.S. employees across generations, genders, and regions, uncovered key insights about hybrid work, remote work, return-to-office (RTO) policies, and what truly drives employee engagement and satisfaction. One finding stands out: workplace flexibility is non-negotiable.
    • Read more about Workplace Culture 2025: Why Flexibility Defines the Future of Work
  • The Hidden Cost of CPG Chargebacks: What Manufacturers Overlook. A man looks at a monitor displaying a financial chart
  • Martech
  • The Hidden Cost of CPG Chargebacks: What Manufacturers Overlook

    Chargebacks and deductions have become an unavoidable reality for Consumer Packaged Goods (CPG) manufacturers. On the surface, they may appear to be small, manageable line items. But beneath that surface lies a series of hidden costs—financial, operational, and relational—that quietly erode profitability. Industry studies estimate that deductions account for 5–15% of gross sales in the CPG sector, yet many manufacturers underestimate how much these “small” deductions really cost their business.
    • Read more about The Hidden Cost of CPG Chargebacks: What Manufacturers Overlook
  • Inmar Intelligence report cover titled "The Future of Adult Bev Marketing." The graphic features two smiling women holding cocktails with lime and watermelon garnishes at sunset.
  • Martech
  • Future of Adult Beverage Marketing Report

    “Reach without relevance is noise.” — Mark Anthony Brands The Adult Beverage category is under more scrutiny than ever. Budgets are tighter, health is a bigger priority, and even loyal buyers are rethinking their choices. To not only survive, but thrive, adult beverage brands must prove their worth.
    • Read more about Future of Adult Beverage Marketing Report
  • Smiling woman sitting in a car using a tablet, representing data-driven dealership marketing strategies
  • Martech
  • Why Dealership Marketing Fails Without Data Activation

    The Hidden Challenge in Dealership Marketing Despite having access to vast amounts of customer, sales, and service data, many car dealerships struggle to turn insights into measurable outcomes. The real challenge in dealership marketing isn’t the data itself, it’s the failure to operationalize it effectively. Let’s explore why dealerships often fall short when it comes to activating their data, and how addressing these gaps can unlock stronger customer engagement, retention, and revenue growth.
    • Read more about Why Dealership Marketing Fails Without Data Activation
  • Business professional using laptop with digital icons of barcode, QR code, package, and shipping truck overlayed, representing why customers need a GS1 certificate
  • Martech
  • Why a Customer Needs a GS1 Certificate

    Modern retailers and distributors demand a consistent, standardized product identification system. To participate effectively in today’s retail ecosystem, businesses—especially manufacturers, brand owners, and private labelers—need to license a GS1 Company Prefix, GS1 US GTIN, or Global Location Number (GLN) from GS1. 
    • Read more about Why a Customer Needs a GS1 Certificate
  • An image for an article about GS1, showing the title "What Is GS1? The Global Standard That Powers Commerce" next to a map of the world.
  • Martech
  • What is GS1? The Global Standard That Powers Commerce

    In today’s fast-moving, data-driven world, standardization is the key to operational efficiency, product traceability, and consumer safety. At the heart of that standardization is GS1—a not-for-profit organization that has revolutionized how businesses identify, capture, and share information about products, locations, assets, and services.
    • Read more about What is GS1? The Global Standard That Powers Commerce

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