Demystifying GS1 Standards: 7 FAQs on Company Prefixes and Coupons

Coupons are a powerhouse for driving product discovery and brand loyalty. However, behind every seamless "beep" at the register is a sophisticated system of standardized identification. Using GS1 Standards ensures your coupons are validated correctly, reducing friction for both retailers and consumers.

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Rethinking Service Revenue: Why Smarter Incentives Drive Better Results

For years, dealership service marketing has followed a simple assumption: more offers drive more visits. The reality is, not every customer needs an incentive to take action. And when discounts are used indiscriminately, they quietly erode profitability and train customers to wait for the next offer.

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4 Revenue Cycle Checks to Review This Month

A quick guide to help identify gaps that may impact cash flow, reconciliation accuracy, and revenue recovery.

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Where Financial Performance Breaks Down in Long-Term Care Pharmacy

The Financial Pressure Facing Pharmacy Leaders Long-term care pharmacy leaders are operating in one of the most complex financial environments the industry has faced. Reimbursement pressure, increased audit scrutiny, and operational variability across facilities make financial performance difficult to predict. Even small inefficiencies across the medication lifecycle can compound over time.

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Drug Shortages and Recalls Are Raising the Stakes for Returns

Drug shortages and recalls are no longer isolated disruptions. They have become persistent features of the pharmaceutical supply chain, affecting how pharmacies manage inventory, respond to safety issues and protect financial performance.

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Retail Media Confessions: Special Edition from Shoptalk

In this special edition of Retail Media Confessions, recorded live from the Shoptalk conference floor, industry leaders share unfiltered perspectives on where retail media is headed and where it still has work to do.

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How Healthcare Marketers Are Experimenting Beyond Traditional Media

For years, healthcare media strategies have relied on a familiar playbook: clinical journals, point-of-care platforms, professional portals, and tightly controlled programmatic buys. In a highly regulated industry, these environments have offered safety, control, and predictability. But predictability isn’t the same as effectiveness anymore.

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What Is Coupon Settlement? A Complete Guide for CPG Brands

Coupon settlement is the process of reimbursing retailers after a manufacturer-issued coupon is redeemed. For CPG brands, it’s a critical process that ensures promotions drive meaningful shopper engagement and deliver measurable brand and sales impact.

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Retail Media Confessions, Episode 2: Rethinking ROAS

Retail media is built on measurement—but not all metrics drive the outcomes brands actually need. As investment grows, so does the pressure to prove performance, and too often that performance is reduced to a single number: ROAS.

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