Not All “Frozen Food Buyers” Are Created Equal.
See what happened when a global frozen foods brand worked with Inmar to put four programmatic audiences to the test.
Inmar’s purchase-based Frozen Foodies audience went head-to-head with three other Frozen Food Purchaser segments in the same campaign.
The Challenge
Reaching “the right audience” isn’t enough. Audience segments may target the same category of shoppers, but that doesn't mean they're built from the same data or deliver the same results.