Every service director and dealership general manager has felt the pressure of a quiet service lane. When bays are empty, the traditional reflex is simple: blast a 15% or 20% off coupon to the entire DMS database.
It drives a temporary spike in traffic, but it also introduces a costly side effect.
By sending blanket discounts to your entire database, you are inadvertently training your highest-intent, most loyal customers to never pay full price again. You are giving away hard-earned margin to drivers who were already planning to book an appointment.