YOU ASKED, WE ANSWERED
At Groceryshop 2025, Inmar hosted a live AMA-style interview between Inmar’s RVP of Sales, Cate Carley and Andrew Lipsman, industry analyst and one of the most trusted voices in retail media. The conversation pulled no punches, covering the biggest shifts shaping the future of commerce and the role retail media will play in everything from TV and trade budgets to creative strategy and in-store innovation.
In this candid, unscripted session, Andrew shared his perspective on the "third wave of digital advertising," what mid-size retailers need to do to compete with the giants, and why content creators may be the secret weapon for turning stores into media channels.
Other topics covered include:
- Why in-store retail media may be the key to unlocking national media budgets
- What retail media networks must do to evolve beyond performance tactics
- How generative AI is reshaping search, SEO, and shopper behavior
- The role of creators, content teams, and premium inventory in brand-building
- How retailers can close the gap on attribution and incrementality
Watch the full interview below and let us know via the form — what would you ask next?