Sending Returned Products to Landfills Echoes Mom’s Wrath

Remember when Mom used to chide you for throwing away things that she thought were still useful? You can hear her voice echoing in your head right now, “Don’t you DARE throw that away -- someone might want it -- it’s still perfectly useful! That’s like throwing away money! What are you thinking???”

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Inmar Intelligence Expands Digital Marketing Leadership Team with Appointment of Three Industry Veterans

INMAR INTELLIGENCE EXPANDS DIGITAL MARKETING LEADERSHIP TEAM WITH APPOINTMENT OF THREE INDUSTRY VETERANS Executives have outstanding track record of encouraging innovation and leveraging data and technology. Inmar Intelligence announced today that it has expanded its digital marketing leadership team with the addition of three industry veterans: Cheryl Black as SVP/GM of Retail Commerce Platforms, Jay Habegger as SVP/GM of Data, and Aaron Kechley as GM, Media and SVP, Strategy.

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Inmar Intelligence Acquires RXTransparent Adding Strategic Solutions to Healthcare Platform

INMAR INTELLIGENCE ACQUIRES RXTRANSPARENT ADDING STRATEGIC SOLUTIONS TO HEALTHCARE PLATFORM  Provides additional support for pharmacy clients to remain compliant with new industry regulations  

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Influencer Marketing is Thriving and No One Should Be Surprised

An article appearing recently on AdAge.com calls into question the legitimacy of influencer marketing as an advertising practice, expresses a complete lack of confidence in the tactic’s efficacy and voices, unhesitantly, a general unease regarding the growing role that social media influencers have in marketing and advertising. Ouch!

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Inmar Rebrands to Inmar Intelligence

Inmar Rebrands to Inmar Intelligence Data and Tech-Enabled Services Company Transforms Name to Reflect 40 Years of Evolution and Growth

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The Cure for the “Holiday Hangover” from Growing Gift Returns

Yes, e-commerce is generating tremendous returns volume and, yes, manufacturers must act swiftly and efficiently in order to minimize value loss for returned products. However, highly capable providers with the experience, technology and facilities available to cost effectively relieve online sellers of this burden, execute timely and efficient disposition of returned goods and ensure maximum value retention for product that does come back.

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Young Men Are Most Likely to be Influenced by Chatbots

With Chatbot Adoption Still in its Early Stages, Young Men Are Most Likely to be Influenced by Chatbots Finds Inmar’s Messaging Survey Survey Identifies Untapped Opportunity for Brands Across Age Groups and Genders  

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Virtual Influencers As The Key To Brand Safety? Not.

The growing popularity of virtual influencers (who don’t really exist!) would seem to be diametrically opposed to what consumers say they are looking for most from those they follow online. That is, authenticity.

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Now’s the Time for CPG Brands to Embrace Data Sharing

It could be effectively argued that the motivation behind CPGs pursuing greater data sharing with retailers is their growing, albeit diffident, recognition of the myriad marketing benefits that such sharing can generate -- in any competitive situation.  

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