The Cure for the “Holiday Hangover” from Growing Gift Returns

Yes, e-commerce is generating tremendous returns volume and, yes, manufacturers must act swiftly and efficiently in order to minimize value loss for returned products. However, highly capable providers with the experience, technology and facilities available to cost effectively relieve online sellers of this burden, execute timely and efficient disposition of returned goods and ensure maximum value retention for product that does come back.

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Young Men Are Most Likely to be Influenced by Chatbots

With Chatbot Adoption Still in its Early Stages, Young Men Are Most Likely to be Influenced by Chatbots Finds Inmar’s Messaging Survey Survey Identifies Untapped Opportunity for Brands Across Age Groups and Genders  

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Virtual Influencers As The Key To Brand Safety? Not.

The growing popularity of virtual influencers (who don’t really exist!) would seem to be diametrically opposed to what consumers say they are looking for most from those they follow online. That is, authenticity.

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Now’s the Time for CPG Brands to Embrace Data Sharing

It could be effectively argued that the motivation behind CPGs pursuing greater data sharing with retailers is their growing, albeit diffident, recognition of the myriad marketing benefits that such sharing can generate -- in any competitive situation.  

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Can a Lack of Authenticity Kill Influencer Marketing?

The best influencer content is a story that inspires, connects and engages the audience in a genuine way. However, in order to develop that connection with their audiences and move readers to action, influencers must be authentic.

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Men Are Boosting the Beauty Industry

By 2022, the men’s personal care market will grow by $166 billion, which means marketers should already be thinking about the unique ways in which men want to engage and be engaged by brands in this category. 

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Technology: Advancing the Practice of Pharmacy

Delivery of additional clinical services by pharmacies is increasing as more and more patients look to their neighborhood drug store to provide them easily accessible primary care. With all that pharmacists must currently contend, is this new level of patient engagement sustainable?

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A Primer for Brands and Retailers about BERT – Google’s New Intuitive Search

In October, 2019, Google rolled out their most important search functionality update in five years – Bidirectional Encoder Representations From Transformers or, as it’s better known, BERT.

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Inmar Announces Tech in Retail Webinar

Inmar announced that the Inmar Analytics team will host a Tech in Retail webinar on Tuesday, November 19, at 2:00 pm EST.

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