How Marketers Are Using Data To Elevate Creator Content

HOW DO YOU BUILD SMARTER CREATOR CAMPAIGNS? When it comes to creator marketing, today’s biggest wins come from an intentional blend of creativity and precision. Moving beyond chasing likes and shares, brands can accomplish much more by tapping into data to drive smarter decisions at every stage: who to partner with, how to scale content, when to boost it, and what actually worked.

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2025 FMI FreshForward

August 11th-13th, 2025  | Loews Coronado Bay Resort, San Diego, CA HOW ARE YOU EVOLVING TO MEET TODAY’S FRESH-FORWARD SHOPPER? At FMI FreshForward, food retail leaders converge to tackle the most urgent challenges shaping the future of fresh. This year, Inmar Intelligence is proud to join the conversation, bringing our shopper-centric perspective to a key industry issue: how to win the meal occasion.

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The Specialty Pharmacy Squeeze

Specialty pharmacies are under growing financial pressure due to high drug costs, delayed reimbursements, and limited access to support programs like 340B. This cash-flow strain threatens patient access—especially in underserved areas—as some pharmacies are forced to close or exit the market. Addressing the crisis requires faster payments, expanded program access, and reform of pharmacy benefit manager practices to ensure the sustainability of specialty care.

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Inmar Intelligence and Upshop Partner to Align Personalization, Promotion with Product Availability

New collaboration will ensure that promoted products are actually on shelves—enhancing customer trust and driving measurable campaign ROI.

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Webinar: 2025 Mid-Year Promotion & Shopper Behavior Trends

Many consumers are watching prices more closely and rethinking how they define value. Retailers are caught between rising costs and the need to uphold their price image and customer loyalty. Manufacturers look to understand campaign performance and measurement to ensure every campaign dollar drives meaningful results. As we enter the second half of 2025, retailers and brands alike are juggling rising costs, prudent consumers, and fractured trust.

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Reckoning with Waste: Rethinking Medication Management in U.S. Hospitals

Medication waste in hospitals stems from outdated inventory practices and poor visibility. By adopting real-time data and automation, health systems can reduce waste, improve care readiness, and enhance operational efficiency.

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2025 Holiday Forecast Report

The 2025 holiday season will be defined by purposeful spending. Consumers will not shy away from the season but their priorities, budgets and expectations will look different in 2025. Economic pressures, wellness goals, and nonlinear shopping journeys will reshape how and when decisions are made. In Inmar’s 2025 Holiday Commerce Report, learn how: 

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RxTransparent by Inmar Intelligence Wins “Risk Management Platform of the Year” in 4th Annual SupplyTech Breakthrough Awards

Prestigious International Annual Awards Program Recognizes the World’s Best Companies, Products, and Services in the Supply Chain Technology and Logistics Industry

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Reimagining Retail Media at GroceryTech

GroceryTech 2025 brought together grocery’s most forward-looking minds to tackle one central question: how can we build better, smarter shopping experiences for today’s evolving consumer? Inmar showed up to shape that future by demonstrating how first-party data, AI-powered insights, and omnichannel strategy can transform retail media from siloed tactics into shopper-centered solutions.

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