Communicating with Care: Three Principles for Effective Messaging During the COVID-19 Pandemic

In these challenging times, it’s essential that advertisers recognize and fully appreciate that the recipients of their messages are not just consumers; they’re human beings seriously impacted by terrible circumstances. Therefore, the messaging and promotions that advertisers deliver now, and in the coming months, must demonstrate sympathy, express empathy and provide genuine helpfulness to audiences very much in need of meaningful support. 

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Online Shopping Behavior in March: What Can We Learn About Consumer Mindsets During COVID-19?

One full month into social distancing, we re-visited online shopping behaviors of Americans to understand how their priorities have shifted as social distancing becomes an ever-present reality. Scroll down to learn more about online shopping behaviors we observed across our brand and retailer ecosystem during March.    Inmar acquired ownerIQ in Q4 2019. For more information about our programmatic capabilities, please visit owneriq.com.   

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Liquidation and Secondary Market Update - 4/3/2020

 

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A Thank You, Thank You, Thank You to All Those Helping Battle the Coronavirus

We should all take time to thank the many organizations and companies that are stepping up and making an impact in the battle against this devastating pandemic. In the midst of so much heartbreak, there are countless examples of groups and businesses rising to the occasion and providing critical support and assistance to those individuals and initiatives most in need. 

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What U.S. Grocers Can Learn From China's Pandemic Experience

As the coronavirus pandemic continues spreading across the globe, each passing day seems to offer a new, vastly different version of reality. In the midst of constant upheaval, there’s a high degree of uncertainty, especially for the essential businesses in the U.S. now dealing with operational impacts of the virus. Fortunately, there are clues as to what’s on the horizon. The surest signs come from events that have already taken place in other countries, particularly China.

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Engagement is the Key to Being a True Influencer

2019 was a year of authentic storytelling and engagement for influencers. The movement from follower count to really connecting with followers and making a difference in their lives showed in the content that was produced for the Social Fabric Community. Engagement and communicating with followers on social media channels builds that trust and ability to influence an audience, as well as the consistent creation of content that is authentic, visually appealing and highly creative. As many campaigns exemplified this, there are a few that stood out. 

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Keeping E-Commerce Customers After the Panic Passes

Last week, an article in Progressive Grocer posed the arguably rhetorical question of “Will Record Online Grocery Sales Continue After COVID-19?”. From our perspective, the answer is an unequivocal “yes.” However, there is no guarantee that a shopper who buys online from a specific retailer today will continue to buy online from that retailer in the future.

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Inmar Intelligence and Ibotta, Inc. Join Forces to Drive Better ROI for CPGs and Retailers

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The Dos and Don’ts of Influencer Marketing in the Time of Coronavirus

While the world continues to isolate day after day, the collective craving for personal interaction – for “humanity” – is only increasing. The result is an opportunity for brands and retailers to help satisfy this longing and, in doing so, not only improve people’s lives, but also foster relationships that will remain in place long after the current crisis has passed. And one of the best ways to leverage this opportunity, to the benefit of all involved, is through thoughtful and on-point influencer marketing.

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