Thought Leadership

A Conversation with Partnership for DSCSA Governance Leadership (PDG)

Our own Chris Smith, R.Ph - Director, Product Strategy - Provider Solutions, sat down for a Zoom chat with Eric Marshall - Executive Director, Partnership for DSCSA Governance (PDG), to discuss industry updates. You can listen to Chris and Eric's exchange on a number of key issues below:

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Brand-Switching Is the New Norm, How to Create Loyal Customers

Brand loyalty was thrown a major blow by the coronavirus pandemic. Customer trust and relationships that took years to build was negated by sweeping out of stocks in stores and online. As many as 65% of US consumers said they have tried new brands after sheltering in place became commonplace.

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Inmar Intelligence’s Commitment to Racial Justice, Equity and Empowerment

As a company and as individuals, Inmar Intelligence has been a force for equity and empowerment in our community throughout our 40-year history. During these past weeks, we have come to realize that many of us have much to learn with regard to the racial injustice faced specifically by Black Americans. As a listening and learning organization, we are committed to building upon the programs we have in place, understanding more and doing more.

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prescriptiveIQ™ in Action

We were the first influencer marketing company to utilize first-party purchase data and the only influencer company providing this comprehensive blend of insights to actually prescribe content strategy for our clients. Our prescriptiveIQ™ platform informs all campaign decisions from inception to execution.

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It’s Time for Grocery Retailers to Get Strategic About Technology

Our most recent Tech in Retail survey found shoppers actively advancing the ongoing digital transformation that is currently reshaping grocery retail. Regular, and increasing, technology use presents retailers with an outstanding opportunity for deeper engagement and more consistent activation.

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FitScore™: The New Standard For Influencer Selection

Inmar Intelligence announced the launch of our new AI-based influencer selection technology, FitScore™. Using advanced classification algorithms combined with Natural Language Processing, this selection model will take into account performance on previous campaigns and on posts specifically related to that campaign topic, as well as audience insights for the given influencer.

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Inmar Launches New Self-Service Product Barcode Generation Tool

Inmar Intelligence has been helping companies of every size operate more efficiently for more than 40 years – and that legacy of service has included 15+ years as a trusted source for coupon barcodes. Now, we’ve expanded on that capability and have launched a self-service website where users can create all the key product barcodes they need.  We know that having immediate access to accurate, scannable barcodes is an absolute necessity for your business. And to make that access even easier, we’ve launched InmarBarcodes.com.

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PPE Disposal: Addressing the Other Side of the Protective Equipment Challenge

A great deal has been written and reported about the challenges faced by states, hospitals, healthcare systems and private businesses in acquiring the personal protective equipment (PPE) needed to protect providers, patients, consumers and employees. Now, the story is shifting to the very real threat posed to both public health and the environment resulting from the widespread, improper disposal of used PPE.

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Dollar Stores Bringing Increased Value to Shoppers -- and Brands

The dollar channel has been growing, and maturing, for years and the future for this channel has never looked brighter.

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