Thought Leadership

Will drinking ever be the same again?

After nearly a year of analyzing the impact of COVID-19, we gathered data from 1,000 drinking-age adults in the US to identify pandemic-driven trends related to adult beverages. 

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Welcome to the Second Issue of RetailWise

The next issue of our quarterly insider’s guide is ready for download. We’ve parsed the data, examined the retail landscape, and are sharing the trends we see having the biggest impact on retailers and CPGs.   Downloading the guide gives you instant access to all of these insights, so let’s get started!

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Thanks to all of our Retail Media Network clients!

Inmar was just selected as a leading Large Retail Media Network Solution in Forrester’s Now Tech: Retail Media Solutions report. It just proves what we already know — that we have the best Retail Media Network clients in the business.

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More than Middle-Parts and Straight-Leg Jeans: How Influencers Reach Gen Z Consumers

Meet Gen Z, the age group you’ve definitely heard of but might struggle to reach in your marketing campaigns. Those born between 1997 and 2012/15 represent Gen Z, the newest generation NOT to be confused with millennials. According to Kasasa, this age group accounts for nearly 68 million in the U.S.

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Chat’s Where It’s At. Drive Sales and Increase Consumer Comfort with Messaging

Each month, over 10 billion messages connect customers and businesses on Facebook Messenger alone.

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3 Ways to Reach Busy Parents During Back-to-School

After a tumultuous year, parents are hoping for a bit more certainty during the upcoming back-to-school season, and they are looking to their favorite brands and retailers to make this school year a bit less stressful. Parents are looking for simple meal solutions, savings on back-to-school staples, and are seeking inspiration on social media. 

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How Influencer Marketing Makes an Impact for Healthcare and Pharmaceutical Brands

In an increasingly digital world, consumers are turning to social media for inspiration on topics ranging from workouts to shopping to hosting — and even healthcare advice. In fact, 90% of 18-to-24-year-olds surveyed said they would trust medical information shared by others on their social media networks. Given this increasing comfort with digesting healthcare advice from social platforms, healthcare and pharmaceutical brands have an advantageous path ahead of them — by incorporating influencer-created content into their marketing strategy. 

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How To Get The Most Out Of Your Valuable First-Party Data

According to eMarketer, four in 10 marketers say they are only tapping into 40% or less of their company’s first-party data potential. To address this “opportunity cost,” many marketers at retailers and brands have invested in data management strategies, such as onboarding software that helps aggregate all 1st party data, unify user & customer IDs, and organize that data into segments.

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Inmar’s 2021 Trends Guide — Your Back-To-School Cheat Sheet!

Back-To-School season offers some of the largest opportunities to capitalize on consumer attention in any given year. In 2021, changes to school attendance, shopping norms, and general consumer behavior challenge the way businesses approach this momentous shopping occasion.  By implementing data-supported strategies and taking advantage of the latest industry trends, we’re able to eliminate roadblocks along the consumer path to purchase. Inmar’s Back-To-School Trends Guide provides insights to attract shoppers you might consider out of reach. 

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