Thought Leadership

FOUR THINGS YOU SHOULD KNOW ABOUT THE HUMAN FACTOR IN DIGITAL TRANSFORMATION

Technology platforms that bring access to the widest input of data and near-unlimited computing power will be the tool of choice to transform workflows in the 21st century. However, the human factor is the most unpredictable element of this digital transformation. Many leaders won’t take human behavior into account until it’s too late, putting these important technological investments at risk. However, with an understanding of how humans will impact success or failure in such endeavors, retailers and brands can help ensure a smoother, more successful process.

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A Fresh Look at the Problem of Prescription Drug Abuse

All those working in the industry of medications need to think about population health from an additional angle. This “new” vantage point should focus on the diversion and misuse of prescription medications, the growth of this problem and the impact it has on population health. 

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So What? Now What? Where Do You Fit Within The Evolving Promotions Landscape?

The promotions landscape is changing at a rapid pace due to evolving consumer behaviors. Annual sales of grocery items grew 8.8% in 2020, thanks in part to increased at-home dining amid widespread shutdowns. In addition, e-commerce sales of grocery items grew a staggering 49% in 2020, as many consumers engaged with digital grocery shopping for the first time and retailers rushed to make alternative options to in-store purchasing available. 

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Inmar Intelligence leads with the only omnichannel retail media solution

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RASMAS Is Now OneRecall

A product name change may not seem like important news but the innovation we’re bringing to recall processing is transforming how hospital pharmacies and pharma manufacturers protect themselves -- and their patients.  And that makes it important for everyone in the healthcare industry to know what’s happening.  Get all the news in this video from David Schweihs, our Vice President, Healthcare. RASMAS is now OneRecall  

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Why It’s Time For Brands And Retailers To Embrace Social Commerce

Over the past year, many marketers have realized that both social commerce and e-commerce are integral to reaching the modern shopper and driving revenue. While 38% of marketers have coordinated social media advertising with their overall e-commerce strategy, there is a lot more to social commerce than just social ad referrals. 

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Six questions that will determine if your retail media network is meeting CPGs' expectations

Our recent Brand Survey found that more than three-quarters of CPGs either agree or strongly agree that all retailers and grocers should have some form of a Retail Media Network solution in place to support brands' advertising and marketing efforts.  Here are six questions retailers should ask to ensure the best possible experience for their brand partners:

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Is Online Grocery Shopping Here To Stay? Yes, According To Our Latest Survey Results, Featured In Progressive Grocer

The numbers don’t lie. Our latest research shows that consumers plan to continue online grocery shopping, even as vaccination numbers rise and people return to in-person shopping.  In a recent article, Online Grocery Shopping Is a Permanent Part of the Mix: Survey, Progressive Grocer took the opportunity to highlight some of the survey’s results.

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The SNAP Online Purchasing Pilot Has Expanded to 48 States - How Will This Impact EBT Cardholders?

Between 2019 and 2024, U.S. online grocery penetration is projected to increase from 24% to 55% due to the effects of COVID-19 - perhaps as high as 66% depending on the longevity of the pandemic.

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