How to Win & Retain Shoppers In A Supply Chain Crisis

CPGS — DRIVE GROWTH IN UNSTABLE TIMES If you’re a CPG brand, chances are you’re experiencing paralyzing challenges from current supply chain issues — out-of-stocks and at-shelf price increases. When faced with such challenges, brands often choose to eliminate national promotions until conditions improve.

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5 MUST-KNOW DEDUCTIONS STRATEGIES FOR ACCOUNTS RECEIVABLE LEADERS

Managing deductions can be a headache for AR leaders, especially those at small to midsize CPG’s who are charged not only with managing deductions, but reducing cash conversion cycles, optimizing trade spend, and nurturing retailer relationships. With the extensive time and manpower it takes just to process thousands of deductions in multiple retailer formats, how can AR leaders find time to provide actionable and cost-efficient solutions for margin preservation?

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BRING NIL TO LIFE WITH GAME-CHANGING RESULTS

In November, Inmar teamed up with Unilever at the Brandweek Sports Marketing Summit to discuss the evolving NIL climate. Leah Logan, Inmar’s VP of Social Commerce, and Rob Master, Unilever’s VP of Media and Marketing, spoke about engagement, safety, and compliance. Their key takeaways can be found in some informative snippets below — and be sure to check out the full webinar presentation for even more detail!

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7 WAYS TO KEEP THE CENTER STORE THE CENTER OF ATTENTION

Like everything else in the retail world — and especially grocery — the center store is facing unprecedented pressure to rapidly react and evolve to meet new shopping habits. If the past two years have taught us anything, it’s that planning is critical even when those plans go up in smoke. And, while none of us might ever feel truly confident predicting and forecasting a year in advance again, there’s one sure thing we can all bet on — the pace of change is going to continue accelerating.

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Get ready. New Year’s Resolutions Will Impact Shopper Behavior.

According to Wallethub, 40% of Americans say New Year’s Eve is their favorite holiday. We feel the same way! After all, it’s a time of celebration, trying new things, and starting fresh.  Even if you already have plans in place to promote your products in the new year, there's still time to incorporate more tactics to drive brand trial. New year, new customers! We recently surveyed shoppers about their resolutions, and found some insightful trends that could help guide your promotion strategy.

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Everything You Need To Know About The Phygital Shopping Revolution

Consumers are a scrappy, resilient bunch. As the COVID-19 pandemic raged worldwide, shoppers learned to make the best of a difficult situation by shifting their shopping experiences to digital channels. This migration resulted in almost immediate developments in tech like Buy-Online-Pick-Up-In-Store (BOPIS), curbside pickup, grocery delivery, and various other blended conveniences — all of which work to integrate digital convenience into the physical shopping experience. Are marketers meeting shoppers’ phygital needs? Yes and no. 

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Are You Getting the Most from Your Rx Returns Policies?

We all know how last-mile Rx returns management can impact profitability. Maximizing value is tricky, especially when returns are at high volume. Are you doing enough? Here are some key questions you need to ask yourself about your Rx returns strategies. 

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RETURN TO SPLENDOR: HOW DATA-DRIVEN RETURN STRATEGIES INCREASE PROFITS AND IMPROVE THE CUSTOMER EXPERIENCE

Original published in Retail Dive: https://www.retaildive.com/spons/return-to-splendor/609800/   Peak selling season is right around the corner, and supply chains across the globe continue to face unprecedented challenges — material shortages, insufficient labor pools, and transportation inconsistencies, just to name a few. While demand for goods may be high, limited supply could push prices up and total sales volume down. As a result, retailers need to ensure they protect margins on every order. 

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SHOPPING GOES PHYGITAL — WHAT YOU NEED TO KNOW ABOUT THE CROSS-CHANNEL CONSUMER

Nobody expected the transition to come this quickly. Thanks to the COVID-19 pandemic, a behavioral shift that should have taken a decade, or more, occurred within weeks. Consumers were suddenly forced to shop in new ways, and rely on digital channels that, in many cases, didn’t even exist before COVID. Regardless of how or why it happened, one thing’s for sure — shoppers have grown to like this new hybrid shopping. A lot. 

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