Thought Leadership

The COVID Crisis has led to Share Shifts for CPG Brands

Health and economic concerns caused by COVID-19 have dramatically changed shopping behavior. While the sales at grocery are up, the majority of shoppers are less brand loyal out of necessity. Our proprietary retail sales analysis shows clear winners and losers in the battle for consumer share, even among the most loyal customers.

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Three Keys for New Product Launches After the “COVID Blast”

CPG brands are asking us for insights into scheduling and executing new product launches now that the initial COVID-19 “blast” has passed. Our SVP Analytics, Jim Hertel, offers three keys for putting new products on shelf and getting them into shoppers’ baskets.  

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Social Commerce: Why is it Important for E-Commerce Growth?

Social commerce is like a crossover between e-commerce and social media. And we have to admit this combination holds a lot of promise.  So far, businesses have used social media to attract their target audiences and build relationships.  Typically, here’s how it works: Potential customers check out a business on social media. If they are interested in the products, they may get redirected to the e-commerce platform. 

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Innovation for Independent Grocers Means Opportunities for Brands

An April 27 article in Total Retail highlights the increased interest among CPG brands in investing shopper marketing dollars into national and regional grocers’ digital consumer engagement channels and e-commerce platforms. We agree this is an intelligent strategy and our data, aggregated from multiple sources, demonstrates that brands can drive revenue through targeted media campaigns on grocery retail websites. 

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Turning First Time Online Shoppers into Loyal Customers

The COVID-19 pandemic has sent millions of shoppers online -- many for the first time -- to buy their groceries. According to a survey by Acosta, approximately 28% of online grocery shoppers made their first online grocery order during the month of March as a result of the coronavirus crisis.

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How Consumers Are #StayingHome

As COVID-19 persists and consumers spend more time at home than ever before, we continue to analyze online shopper data from our CoEx Platform to provide advertisers with up-to-date insights on how consumers are adapting to their “new normal.” Inmar acquired ownerIQ in Q4 2019. For more information about our programmatic capabilities, please visit owneriq.com.

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Liquidation And Secondary Market Update - 4/22/2020

 

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Influencer Content Keeps Consumers Optimistic

While spending on influencer activations is clearly down as a whole, certain categories, brands and influencers are seizing this opportunity to gain relevance through thoughtful, helpful and genuine messaging -- the more "real," the better, especially for video content with lower production quality that feels more authentic in these times. 

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Three Keys to Restarting Marketing and Promotions

CPG brands are asking us for insights into executing new product launches now that the initial COVID-19 “blast” has passed. Our SVP Analytics, Jim Hertel, provides a topline look at three keys for getting new products on shelf (below) and a more detailed look into what's needed for a successful launch in this piece for Consumer Goods Technology.   

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