Thought Leadership

Inmar Recognized Alongside Bayer Consumer Health and GlaxoSmithKline

  Sometimes it's okay to be judged by the company you keep and sometimes there's victory in simply competing.

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Supply Chain Scorecards: A Tool for the Times

Understanding and addressing — as quickly and completely as possible — issues within the supply chain has never been more important as consumer expectations around quality have never been greater.

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Thriving in the New World of Grocery: Five Keys for Brands

The issues impacting large CPGs across the grocery ecosystem are many — and they're growing. The emergence of challenger brands, increasing brand agnosticism among shoppers, consumer trust issues, and messaging challenges are all combining to make it ever more difficult for manufacturers to build brand and share.

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How to Spike the Holiday Marketing Plan with Data

During this time of year when everyone is competing for shoppers' attention and share of voice, it will be those marketers employing data analytics to develop relevant messaging and content who will finish the season with a stocking stuffed with incremental sales.

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Using Technology To Accomplish All That International Trade Promises

Trade and tariffs evoke strong feelings. Technologies like blockchain can contribute to a more informed conversation, understanding and better solutions.

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Best Practices for Spotting Instagram Follower Fraud

Ad spend for influencer marketing and in particular, Instagram, is rapidly increasing but what's the potential that some of those dollars could be wasted — spent on "influencers" who don't really command the engagement they claim? It's an uncomfortable question but one that savvy, budget-conscious marketers must ask.

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Amazon's 4-Star Store and the Implications for Retail Grocery

  Amazon's new 4-Star store in New York City's SoHo neighborhood doesn't sell food. But, this unique brick and mortar venture could change retail grocery -- again.

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Data Enthusiasts Unite for the 2019 Inmar Analytics Forum

  Prepare yourself for a three-day crash course on using analytics and technology to impact the success of your company.  

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Digital Coupon Redemptions Driving Purchases

The Inmar Data Analytics team recently reviewed a sample of approximately 40 million digital coupon redemptions from 2017 and found that 18.8% of these redemptions occurred within an hour of the offers being "clipped." As shoppers grow more habitual in downloading coupons at shelf, marketers will see digital coupons driving more and more decisions -- and more and more purchases.

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