A Look Back at a Tumultuous Year and What It Means for What’s Next:
After an unpredictable year, 2025 reshaped how shoppers think about value, loyalty, and where, and how, they spend. Economic volatility, shifting priorities, and constant choice pressure pushed shoppers to reevaluate brand relationships. For smaller and emerging CPG brands, these shifts created both new challenges and new opportunities to stand out without the budgets or scale of larger competitors.
In this industry update, we broke down what actually happened in 2025, how shoppers responded, and what those behaviors signal for 2026. You’ll get a data-backed look at evolving shopper expectations alongside our annual deep dive into promotion and coupon trends, helping you prioritize the strategies that deliver the biggest impact.
What we explored:
- How 2025 reshaped shopper behavior and value perception, and what that means for smaller and emerging brands competing for attention and loyalty
- Which promotion and digital coupon trends are actually driving impact, including where to focus spend in 2026
- How shoppers are navigating rising costs, deal fatigue, and more choice, and how brands can use promotions and media to drive both trial and repeat engagement
Why watch this session?
When budgets are tighter and every promotion has to earn its place, understanding what truly influences shopper behavior is critical. This webinar will equip you with practical, data-driven insights to help you focus spend, optimize promotions, and compete more effectively, without trying to outspend the biggest players.
Start the year with clarity on where shopper behavior and promotions are headed next. Fill out the form to get tailored insights for your brand.