Thought Leadership

How Consumers Are #StayingHome

As COVID-19 persists and consumers spend more time at home than ever before, we continue to analyze online shopper data from our CoEx Platform to provide advertisers with up-to-date insights on how consumers are adapting to their “new normal.” Inmar acquired ownerIQ in Q4 2019. For more information about our programmatic capabilities, please visit owneriq.com.

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Liquidation And Secondary Market Update - 4/22/2020

 

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Influencer Content Keeps Consumers Optimistic

While spending on influencer activations is clearly down as a whole, certain categories, brands and influencers are seizing this opportunity to gain relevance through thoughtful, helpful and genuine messaging -- the more "real," the better, especially for video content with lower production quality that feels more authentic in these times. 

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Three Keys to Restarting Marketing and Promotions

CPG brands are asking us for insights into executing new product launches now that the initial COVID-19 “blast” has passed. Our SVP Analytics, Jim Hertel, provides a topline look at three keys for getting new products on shelf (below) and a more detailed look into what's needed for a successful launch in this piece for Consumer Goods Technology.   

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A New Co-Worker Arises Amid The Coronavirus

The new co-worker is the family pet. With most of us quarantined to homes and apartments, the family pet is getting more attention than ever. And for those of us who live alone, the pet has been a lifesaver companion and, yes, a co-worker. According to a survey by pet care technology company VitusVet, 52 percent of us are feeling more loved or comforted than usual by our pets.

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A Conversation with FMI Leadership

Our own Holly Pavlika, SVP Corporate Marketing sat down for a Zoom chat with Doug Baker, VP, Industry Relations, Private Brands and Technology at FMI to discuss the state of grocery retail and the industry's response to the COVID-19 crisis. You can listen to Doug and Holly's exchange on a number of key issues below:  

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How “Smart Brands” are Maximizing The Impact of Influencer Marketing During the Pandemic

While spending on influencer activations is down, online viewership and engagement are up. Way up. As an example, an April 8 article in Business Insider quotes one influencer marketing agency as having seen a 76% boost in the number of "likes" for sponsored posts on Instagram in the two weeks prior. 

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Liquidation and Secondary Market Update - 4/17/2020

 

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Envisioning Grocery Retail When It’s Dominated by E-commerce

The coronavirus is transforming grocery e-commerce -- and the entire grocery industry -- almost overnight. While online grocery shopping was expected to make sizable gains against traditional brick & mortar retail in 2020 the tremendous, and unforeseen, spike in online activity has invalidated even the most optimistic growth expectations voiced prior to the onset of the pandemic.

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