Why a Good Return Experience is High Priority for Online Shoppers

The growth of returns from online purchases is outpacing the growth of online sales by nearly 5 times. To better understand the dynamics of online sales and returns, Inmar Intelligence surveyed 1,000 adult shoppers that had returned at least one online purchase within the past three months.

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IF YOU AREN’T THINKING OF IN-STORE AS A MEDIA CHANNEL, YOU SHOULD BE.

In the past decade, stores have become media outlets, engaging customers with ads, novelty, and interactivity like never before. Shopping experiences have changed fundamentally to reflect complex consumer needs and expectations, pushing physical locations to act as a media channel as much as an outlet for commerce. 

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Shoppers have driven digital coupons into the lead, and they’re loyal to the retailers and brands that offer them.

We announced earlier this year that we saw digital coupons take the lead from FSIs for the first time as the most-used redemption method among shoppers. Now that we’re through Q2, we can see that trend continuing. 

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IN-STORE SIGNAGE NOT DOING ENOUGH? DATA AND DIGITAL CAN SOLVE THAT.

Do you really know how effective your in-store signage is? Sure, there’s a good chance it’s accomplishing something, but if you can’t articulate exactly what’s happening when a shopper’s exposed to signage — and precisely how it affects purchasing behavior — keep reading.   Believe it or not, this isn’t a difficult hurdle to overcome. While data has long filled the holes in every other aspect of the purchase funnel, in-store signage has been left out in the cold. That trend ends here — it’s time to give signage a seat at the big kids’ table, with a full-fledged data makeover. 

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Your Shoppers Are Lost! And That’s a Good Thing [Infographic]

Wanderlust, or “travel for travel’s sake,” applies to more than the great outdoors. This desire to explore takes hold of shoppers as they browse through the stocked aisles of their favorite stores, and has become even more prevalent as we all start to shake off more than a year of non-sensory online shopping. 

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Why Loyalty-First Creator Communities Are The Next Big Thing

Social media has largely become a series of scrolling feeds, an endless stream of user thoughts on platforms differentiated only by logo and color. We’re all used to the standard practice: open the app, check out what’s at the top, and then drag a finger upwards along the screen to unearth a new collection of content. 

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BAKE UP YOUR HOLIDAY STRATEGY WITH THESE INSIGHTS

Baking and the holiday season go hand-in-hand. In fact, a massive number of shoppers, 93%, claim baking is an integral part of the holiday experience. And almost half will be cooking meals at home every day during the fall and winter months.

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In-Store Ads and Incentives Are More Impactful Than You Thought! [Infographic]

So it looks like four percent of your shoppers are completely immune to any discounts, points, or credits you throw at them. Bummer. Now, what to do with the other ninety-six percent? We surveyed 1,000 shoppers, and found that a large number are “sometimes” or “occasionally” influenced by those incentives. Almost a quarter of consumers report always being influenced. That’s a big deal.

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Drink Up These Adult Beverage Shopper Personas!

Want to know exactly what adult beverage shoppers are looking for, and when they’re looking for it? This guide has you covered.  Whether you’re trying to sell beer to a 35-year-old woman in May, vodka to a 60-year-old man around the Holidays, or foods that pair well with both, our data-driven insights can help you create relevant, personalized messages that will resonate and motivate shoppers.

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