Thought Leadership

Best Practices for Spotting Instagram Follower Fraud

Ad spend for influencer marketing and in particular, Instagram, is rapidly increasing but what's the potential that some of those dollars could be wasted — spent on "influencers" who don't really command the engagement they claim? It's an uncomfortable question but one that savvy, budget-conscious marketers must ask.

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Amazon's 4-Star Store and the Implications for Retail Grocery

  Amazon's new 4-Star store in New York City's SoHo neighborhood doesn't sell food. But, this unique brick and mortar venture could change retail grocery -- again.

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Data Enthusiasts Unite for the 2019 Inmar Analytics Forum

  Prepare yourself for a three-day crash course on using analytics and technology to impact the success of your company.  

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Digital Coupon Redemptions Driving Purchases

The Inmar Data Analytics team recently reviewed a sample of approximately 40 million digital coupon redemptions from 2017 and found that 18.8% of these redemptions occurred within an hour of the offers being "clipped." As shoppers grow more habitual in downloading coupons at shelf, marketers will see digital coupons driving more and more decisions -- and more and more purchases.

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It's Time for Nonstop Consumer Drug Take-back

The Centers for Disease Control and Prevention estimates that close to 72,000 Americans died from drug overdoses in 2017. That's up more than 10% from last year. In the face of these daunting statistics, it can be difficult to think of what can be done immediately to meaningfully address this public health emergency. Regardless, more must be done. Now.

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Teen Shoppers: An Emerging Market Force

Teen shoppers (ages 13-19) will soon be the group responsible for driving marketing spend and dictating how marketers interact with shoppers. Understanding these shoppers, their spending habits, and how they can be reached is critical. Now.

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Pre-K through Workforce: Building a Competitive Educational System

Inmar Chairman and CEO David Mounts discusses the important work of myFutureNC, which is bringing together a consortia of leaders from business, academia, public sector, nonprofits to ensure North Carolina's educational system helps develop students to compete in workforce when they leave the system.

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What Influencers Want: Seven Changes In The Influencer Marketplace

Influencer marketing is only getting more popular -- and more competitive. So what are the most popular platforms for shoppers and influencers and what do brands need to do to ensure their influencers deliver the highest quality (and most effective) content?

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AMAZON’S LATEST ATTRIBUTION PLAY WILL GRAB MORE BRAND MARKETING BUDGETS

Amazon, the retail giant, seeks to influence advertising budget by controlling the narrative around campaign performance.

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