Thought Leadership

COVID-19 in the Media: Bridging the Trust Gap

At a time when concern about the spread of misinformation is high, building trust remains a key task for marketers.  In mid-December, the first person in the US received the Pfizer/BioNTech COVID-19 vaccine, which was a ground-breaking moment in history. It was also a crucial step towards the return to normalcy and a post-COVID world. In the weeks and months ahead, it will be crucial to communicate correct details about the development and distribution of the vaccine to the general public. 

• Read more about COVID-19 in the Media: Bridging the Trust Gap

Your e-commerce strategy had better be ready for the new normal

The pandemic pushed e-commerce adoption rates years ahead of schedule, both in terms of consumer expectations and retailer capabilities. While shoppers will eventually return to browsing in-store, many have grown used to the convenience and variety that e-commerce offers.

• Read more about Your e-commerce strategy had better be ready for the new normal

What really matters in retail today?

Everything is changing at a pace that’s hard to fathom. But some things will never change.

• Read more about What really matters in retail today?

New Promotion Strategies for a New Year

There’s good reason to be optimistic about 2021. However, if brands and retailers are going to build on the gains they’ve made during this tumultuous past year -- and address lingering challenges -- they need to understand which of the recently emerging shopper behavior trends are going to stick. And invest appropriately.

• Read more about New Promotion Strategies for a New Year

Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style

Consumers are playing it COVID-safe by ordering takeout, but still plan to celebrate their loved ones as they have in years past.

• Read more about Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style

Is Your Influencer Strategy Delivering Results?

A recent study found that, since the pandemic began, nearly 60% of consumers have noticed more sponsored content from influencers. But quantifying the benefits of influencer marketing remains elusive for many brands — how do they know who the right influencers are, and more importantly, how can they tie their spend to sales and show a return on investment?

• Read more about Is Your Influencer Strategy Delivering Results?

Know What’s Coming in 2021

BizReport’s 2021 Predictions provide insight into what retailers, CPGs and marketers can look forward to in the new year. See what’s in store for e-commerce, which grew like crazy in 2020 due in part because of COVID-19 restrictions. Will it continue to expand? Discover how authentic content, created by trusted Influencers, might shift how we all approach omnichannel marketing. And find out how social commerce is creating new audiences for personalized messaging.

• Read more about Know What’s Coming in 2021

Retailers Need to Prepare for a “Hazardous” Holiday Returns Season

If you thought states were all-consumed contending with the coronavirus, think again. Even in the midst of the pandemic, environmental regulators and local governments are aggressively penalizing retailers for how they handle returns that are deemed hazardous under environmental regulations that govern the waste stream.  And the ongoing civil enforcement is costing merchants millions of dollars in settlements and fines. Millions.

• Read more about Retailers Need to Prepare for a “Hazardous” Holiday Returns Season

Five Questions Every Pharmacy Manager Should Ask About Physical Inventory

Pharmacy physical inventory is a critical but sometimes disruptive process within the healthcare system. But getting an accurate on-hand product count doesn’t have to interfere with everyday pharmacy operations. By engaging proven experts and asking the right questions, pharmacy managers can identify the best options available for driving improved inventory efficiency in support of greater profitability. So, here are five questions that pharmacy managers should ask to make sure they’re getting the professional inventory services they need -- and should expect. 

• Read more about Five Questions Every Pharmacy Manager Should Ask About Physical Inventory