Thought Leadership

The Next Gen Retail Media Network

What are the core components of a relevant and scalable Retail Media Network? Inmar Intelligence has identified five key points your organization needs to check off on your to-do list when building your digital advertising business, including: Developing a retail media portfolio, creating a self-service API-based tech stack, offering expert services, and more.

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Amazon Launches a New Metric: ROAS

Watch our latest video to hear Steve Ustaris, our VP Marketing, Digital Solutions, discuss the launch of Amazon's new metric: ROAS.

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Retail Media Network Growth Strategies

Walmart Media Group, Target Roundel, Kroger Precision Marketing, etc. want to tap into larger discretionary budgets among brands and non-endemic advertisers - we’re breaking down their game plan for you.

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Three Ways to Better Connect with Consumers Through Messaging

Let’s face it - customers expect personalization when they communicate with brands and retailers. In fact, 72% of consumers say they only engage with personalized messaging. Messaging channels like SMS, Facebook Messenger, and Twitter offer brands and retailers the perfect means to communicate and foster brand loyalty with their shoppers. 

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Core Components of a Retail Media Network

Put simply, a Retail Media Network is an advertising business controlled by a retailer or grocer and designed to generate additional revenue for that organization. However, the difference in value between a standard Retail Media Network and an expanded one could be significant, both financially and organizationally.

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5 Ways You Can Make an Impact with Shoppers this Holiday Season

After a rough start to 2020, consumers are itching for the comfort of the holidays. Seasonal searches--ranging from gift ideas, hosting inspiration, to apparel--have commenced as Deal Finders, Early Birds, Self Gifters, Hosts, and Last Minute Shoppers plan to make this holiday merrier than ever. With every brand and retailer vying for attention, it will be important for marketers to not only understand what their target audience is searching for but also the best ways to reach them. 

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The Four Keys to Solving the Influencer Marketing KPI Conundrum

The Shopper Journey is no longer linear. Measurement within Influencer Marketing can be difficult for this reason.  67% of consumers use multiple channels to complete a single transaction. Today’s connected shopper may go one place for a product review, another for a promotion and yet another to complete their purchase.

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Four Considerations When Choosing a Reverse Logistics Provider

Managing your own product returns and reverse supply chain can be costly and labor intensive. This effort draws focus and resources away from the forward supply chain and the all-important function of getting products to your customers.

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2020 Consumer Drug Take-Back Virtual Press Event Recap and Video

The diversion and misuse of prescription medications poses a serious threat to public health in California and the nation. Now, authorities in some states are reporting rises in overdoses during the COVID-19 crisis, potentially from the resulting stress and isolation. It is more important than ever that consumers have a safe and convenient means to dispose of unwanted medications. 

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