Spring doesn’t hinge on a single shopping moment like Back-to-School or the Winter Holidays do. It unfolds through dozens of fast, purpose-driven decisions that quietly add up over time.
As consumers acclimate to 2026, they remain budget-aware while prioritizing health and convenience. Our 2026 Spring Trends Report examines the 3 behaviors shaping spring spending — and how to approach the season strategically.
Micro-Moments Drive Spring Spend
Spring spending shows up in choppy bursts tied to key moments and last-minute needs. Decisions are made quickly and are influenced by what’s visible, convenient, or on sale — and 58% say convenient shopping matters more in the spring.
Spring Spending Starts with a Deal
Economic pressure is shaping how consumers approach spring. 95% say coupons and discounts are critical to making spring spending work — and deal-seeking activity spikes in March and April as shoppers prioritize value before committing.
Spring Is a Reset for Health Habits
As routines shift with warmer weather, 95% of consumers say personal health is a priority heading into spring. Health-focused conversations span immunity, hydration, balance, and support, not just weight loss.
Read The Full Report For More
Spring success is driven by speed, relevance, and value across dozens of small but meaningful moments.
Download the 2026 Spring Trends Report to explore the data behind these trends, see real-world patterns unfold, and uncover actionable strategies to shape your spring planning.