Spring doesn’t hinge on a single shopping moment like Back-to-School or the Winter Holidays do. It unfolds through dozens of fast, purpose-driven decisions that quietly add up over time.
As consumers acclimate to 2026, they remain budget-aware while prioritizing health and convenience. Our 2026 Spring Trends Report examines the 3 behaviors shaping spring spending — and how to approach the season strategically.
1. Micro-Moments Drive Spring Spend
Spring spending shows up in choppy bursts tied to key moments and last-minute needs. Consumers shop the occasion first, with decisions made quickly and heavily influenced by what’s visible, convenient, or on sale. As a result, 58% say convenience matters even more in the spring.
Identify high-intent occasions and activate timely offers and messaging, extending visibility beyond the shelf through social, programmatic, and OOH placements to stay present when decisions come together.
2. Spring Spending Starts with a Deal
Economic pressure is shaping how consumers approach spring. 1/3rd are concerned about household finances, and 95% say coupons and discounts are critical to making spring spending work. Deal-seeking activity spikes in March and April as shoppers prioritize value before committing to purchases.
Lead with strong, easy-to-redeem offers and pair value with visibility at the point of consideration. Time offer depth strategically in early spring, when deal-seeking is highest.
3. Spring Is a Reset for Health Habits
As routines shift with warmer weather, 95% of consumers say personal health is a priority heading into spring. Health-focused conversations span immunity, hydration, balance, and support, not just weight loss. These evolving needs are reshaping baskets and brand expectations.
Use seasonal signals and refill cycles to reach health-focused consumers at the right moment, supported by trusted environments, creator content, and relevant offers.
Read The Full Report For More
Spring success is driven by speed, relevance, and value across dozens of small but meaningful moments.
Download the 2026 Spring Trends Report to explore the data behind these trends, see real-world patterns unfold, and uncover actionable strategies to shape your spring planning.