Thought Leadership

Inmar’s 2021 Trends Guide — Your Back-To-School Cheat Sheet!

Back-To-School season offers some of the largest opportunities to capitalize on consumer attention in any given year. In 2021, changes to school attendance, shopping norms, and general consumer behavior challenge the way businesses approach this momentous shopping occasion.  By implementing data-supported strategies and taking advantage of the latest industry trends, we’re able to eliminate roadblocks along the consumer path to purchase. Inmar’s Back-To-School Trends Guide provides insights to attract shoppers you might consider out of reach. 

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Inmar Intelligence Using Digital Transformation To Rethink The Workplace

Inmar Intelligence is a leader in digital transformation - helping clients in retail, CPGs, hospitals and government leverage its science and technology to meet rapidly evolving consumer and patient expectations. Expectations that the pandemic catapulted forward. This past year we also saw a glimpse of the impact digital transformation can have in the workplace. We discovered that the same principles we use to help transform the consumer experience can also transform the workplace in countless ways for better results.  

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31 Influencer Marketing Stats To Drive Your 2021 Strategy

Every day, a larger sum of marketing dollars is spent on the influencer channel. In fact, a modest percentage of businesses already plan to spend half of their entire marketing budget on influencer marketing.

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Crushing Coupon Fraud by 2024!

Our very own John Helmle, EVP and president of the Fintech division, recently sat down with Progressive Grocer to talk about retail’s $100 million problem — coupon fraud.  In this compelling Q&A, John talks about the true financial and experiential cost of coupon fraud to retailers, CPGs, and shoppers. He also lays out Inmar’s aggressive plan to put an end to coupon fraud in the next 3 years. It sounds like a crazy goal, but he — and the rest of us here at Inmar — believe it’s attainable.

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21 Social Commerce Stats That Will Kick Your 2021 Marketing Strategy Into High Gear

Over the last year, the customer shopping journey evolved to include a larger reliance on social commerce — the practice of building online relationships and selling directly through social media — as a channel for finding new products and inspiration. Social platforms like Instagram, TikTok, and Pinterest have heavily invested in technology enhancements to engage users and capture sales within consumers’ natural virtual habitats. 

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From Keto to Vegan: How Influencers Reach Consumers with Special Diets

It is no shock that the COVID-19 pandemic impacted consumer behavior on several dimensions, ranging from how we socialize to what we eat. According to the International Food Information Council (IFIC)’s 2020 Food and Health Survey, more than 8 in 10 Americans say they experienced change to their habits surrounding eating or food preparation. While some Americans turned towards comfort food to cope, others reactivated their health goals given more time at home to cook.

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Just because retailers can’t lower interchange fees doesn’t mean they can’t save money.

Can retailers lower interchange fees? The simple answer is no, because interchange fees have set rates. However, by optimizing to the lowest interchange rate and driving operational efficiencies, merchants can still improve their payments cost structure.  Choosing the right payment gateway can help drive savings and improve the bottom line. The key? Look for a gateway that provides direct cost savings when it comes to transaction fees, capex, and overall SG&A optimization. 

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Sending Returned Products to Landfills Echoes Mom’s Wrath

Remember when Mom used to chide you for throwing away things that she thought were still useful? You can hear her voice echoing in your head right now, “Don’t you DARE throw that away -- someone might want it -- it’s still perfectly useful! That’s like throwing away money! What are you thinking???”

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Build a smarter, more comprehensive strategy to attract all types of back-to-school shoppers.

Marketers and shoppers are already beginning to plan for the new school year ahead. While the key back-to-school shoppers remain consistent year to year — parents, students, and teachers — the best ways to reach those shoppers are ever-changing. The key to success? A data-supported strategy from end to end.  We understand how parents, teachers, and college students are gearing up for class — and which tactics you can use to reach different types of shoppers strategically and effectively. Class is now in session! 

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