Thought Leadership

Why Instagram Hiding Likes Doesn’t Mean You Can’t Measure Success

With Instagram rolling out hiding likes in the United States, brand marketers are getting anxious about employing social influencer marketing to maximum benefit – and being able to accurately quantify the success of their online engagement efforts through this platform. But, hiding likes could actually be of benefit to (properly equipped) marketers. 

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Helping Retailers Battle Another Amazon-initiated Food Fight

Amazon is at it again; shaking up grocery retail. The retail juggernaut’s October announcement that all Prime members would be eligible for free grocery delivery is their latest disruption. While there are various purchase minimums for Amazon Fresh, the $14.99 per month fee is gone for Prime members in over 2,000 regions and that carries serious implications for the rest of the industry.

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What Marketers Need to Know About Chatbots

Over the past several years artificial intelligence and machine learning have transformed chatbot technology, providing marketers with the ability to tap into new opportunities for consumer engagement. Learn more about the opportunities with chatbot technology (and scroll to the bottom for an infographic you can download for reference when you're planning future chatbot experiences).

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Retail Appetite Grows As Plant-based Protein Market Beefs Up

As the plant-based protein market continues its explosive growth, more and more products like Beyond Meat and Impossible Burgers are clamoring for retail distribution. Driven by increased consumer demand for healthier, more sustainable food options, the expansion shows no signs of slowing. This presents a massive opportunity with high stakes for retailers. As competition intensifies, stores are looking for the best ways to take advantage. Let’s explore some of the issues.

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Join us for our 2019 Tech in Retail Webinar

There is a technology arms race in the food retail industry. According to a study by eMarketer, 29% of wholesale and retail companies are currently implementing digital transformation. We wanted to know, what do the shoppers want out of this technological evolution? Where should retailers really be investing in order to get the most shopper engagement and greatest ROI on technology? What new opportunities will this transformation create for CPGs and which ones are the most promising?

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‘Retail Inspired’ Strategies can Help to Save Pharmacy

Things have been tough for pharmacies over the last couple of years. Increasing DIR fees, shrinking margins and general marketplace disruption are making it increasingly difficult for these businesses to survive, let alone grow.

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We're Setting A New Standard In Influencer Marketing

Introducing Influencer Cost-Per-View - the Influencer Marketing industry's first and only pricing model that allows you to purchase views of content across top channels - Instagram, Blogs, and YouTube.  

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Coupons and e-Commerce: Delivering on Grocery Shoppers' Expectations of Value

While it would be foolish to downplay the significance of this element of the e-commerce shopping experience, it would be even more foolish to ignore grocery shoppers’ expressed psychological need for “value.”

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Instagram Testing New Product Launch Reminders

Imagine knowing when Oreo launches a new, limited-edition flavor or receiving an alert before your favorite sneaker brand drops a coveted release! Sweet-tooth foodies, sneakerheads, and other perpetual hunters of the new and scarce should embrace the addition.

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