Thought Leadership

Engagement is the Key to Being a True Influencer

2019 was a year of authentic storytelling and engagement for influencers. The movement from follower count to really connecting with followers and making a difference in their lives showed in the content that was produced for the Social Fabric Community. Engagement and communicating with followers on social media channels builds that trust and ability to influence an audience, as well as the consistent creation of content that is authentic, visually appealing and highly creative. As many campaigns exemplified this, there are a few that stood out. 

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Keeping E-Commerce Customers After the Panic Passes

Last week, an article in Progressive Grocer posed the arguably rhetorical question of “Will Record Online Grocery Sales Continue After COVID-19?”. From our perspective, the answer is an unequivocal “yes.” However, there is no guarantee that a shopper who buys online from a specific retailer today will continue to buy online from that retailer in the future.

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The Dos and Don’ts of Influencer Marketing in the Time of Coronavirus

While the world continues to isolate day after day, the collective craving for personal interaction – for “humanity” – is only increasing. The result is an opportunity for brands and retailers to help satisfy this longing and, in doing so, not only improve people’s lives, but also foster relationships that will remain in place long after the current crisis has passed. And one of the best ways to leverage this opportunity, to the benefit of all involved, is through thoughtful and on-point influencer marketing.

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Three Key Questions Brands and Retailers Need to Think Through Right Now

We are all in something of a state of shock. None of us expected our lives would be irrevocably changed so suddenly. Despite the current standstill in so many sectors of the economy, there’s never been a more important time to be thinking about the future of your business. 

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The Battle for Loyalty and the Need to Keep Marketing in This Time of COVID-19 Disruption

The largely indiscriminate and likely brand-indifferent purchasing that’s currently taking place is going to end. So, marketers need to be planning and preparing now for the advent of the “new normal” that will see continued, albeit temporary, increased sales and the substantive expansion of an economically-hurting shopper base with significantly increased promotion sensitivity.

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Coronavirus Response: Inmar Supply Chain and Healthcare Businesses

Governors in an increasing number of states are issuing executive orders requiring residents to stay at home in an effort to slow the spread of the coronavirus. In most cases, the mandatory orders do allow state residents to visit gas stations, pharmacies, grocery stores, farmers markets, food banks, convenience stores, take-out and delivery restaurants, banks and laundromats. Workers in critical federal infrastructure sectors are exempt from the order, including food and agriculture, healthcare, transportation, energy, financial services and emergency response.

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Novel Coronavirus Outbreak Update

Inmar Intelligence is monitoring the Novel Coronavirus outbreak and taking steps necessary with our associates' best interest at the forefront and in accordance with our Business Continuity Plans to minimize any disruption to the services we provide our clients. Our response efforts are being adjusted as necessary as the situation evolves, but these are the actions we are taking now:

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How COVID-19 Impacts Online Shopping Behavior

Changing circumstances in the face of the Covid-19 pandemic have heavily influenced consumer shopping behavior. Scroll down to learn more about what we saw across our ownerIQ brand and retailer ecosystem. Inmar acquired ownerIQ in Q4 2019. For more information about our programmatic capabilities, please visit ownerIQ.com.    

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Returns are Growing and Driving Opportunities for Resellers

Returns activity in the fourth quarter of 2019 broke with past trends as overall returns volume was up significantly compared to this quarter in previous years. Past analysis has found a close parallel between retail sales growth and returns growth. However, this last year-end saw returns volume grow 7% versus a roughly 4% increase in primary channel sales.  

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