Thought Leadership

5 Ways to use SMS in your Social Commerce Strategy

After the e-commerce explosion in 2020, consumers are ready to communicate with brands through new channels like SMS. As the percentage of consumers who shopped “heavily or exclusively” online grew 133% between September 2019 and September 2020, so did the need for consumers to quickly communicate with brands and retailers virtually. Companies that start employing an SMS marketing strategy today will be well-positioned to win customer loyalty for years to come.

• Read more about 5 Ways to use SMS in your Social Commerce Strategy

Ending Fraud. Protecting an Industry.

Paper coupons are critical to the health of grocery retail but coupon counterfeiting is costing brands and retailers $100 million a year. Everyone is doing what they can to stop it but we think more needs to be done. Therefore, we have publicly committed to ending paper coupon fraud in the grocery industry by 2024.

• Read more about Ending Fraud. Protecting an Industry.

ARE YOU READY TO JUMPSTART SHOPPER LOYALTY? EVERYTHING YOU NEED TO KNOW IS RIGHT HERE.

In this omnichannel world, customer loyalty is hard to earn and maintain. The secret is personalization, not technology.

• Read more about ARE YOU READY TO JUMPSTART SHOPPER LOYALTY? EVERYTHING YOU NEED TO KNOW IS RIGHT HERE.

Not Using Influencer Marketing Within Your Retail Media Network? You Should Be.

As retail media networks continue to gain traction and territory, spending on e-commerce sites and apps is expected to grow beyond the $22 billion mark in the U.S. in 2021. At the same time, influencer marketing is expected to be a $15 billion business globally by 2022. What do these two seemingly disparate things have in common?

• Read more about Not Using Influencer Marketing Within Your Retail Media Network? You Should Be.

How Social, Conversational, and Omnichannel Excellence Will Define Social Commerce in 2021

In a recent report, Leah Logan, our VP Media Production and Community, sat down with Retail Touchpoints to discuss the ways the pandemic has and will continue to impact the growth of social commerce as a major revenue driver for marketers. The pandemic pushed social and e-commerce adoption rates years ahead of schedule, both in terms of consumer expectations and retailer capabilities.

• Read more about How Social, Conversational, and Omnichannel Excellence Will Define Social Commerce in 2021

Welcome to the first issue of RetailWise!

After a wild year of unexpected ups and downs, we decided to create a quarterly insider’s guide, where we parse the data, examine the retail landscape, and share the trends we see having the biggest impact on retailers and CPGs. In this issue, you will find insights on: 

• Read more about Welcome to the first issue of RetailWise!

Inmar Commits to Ending Coupon Fraud by 2024

Our new fraud technology is FREE for all retailers and CPGs. We’re taking a bold stand to eliminate coupon fraud by 2024. To make this a reality, we've launched the industry’s only holistic promotion fraud mitigation technology — and we’re offering it to retailers and manufacturers for free!  Our new, proprietary solution uses POS-integrated technology, AI-based data science, and advanced data analytics to eliminate counterfeit coupons — through the prevention, detection and remediation of fraudulent activities.

• Read more about Inmar Commits to Ending Coupon Fraud by 2024

Triad Today: Standing on the Shoulder of Trailblazers

David Mounts, our Chairman and CEO, is joined by artist Leo Rucker to discuss the mural recently unveiled in homage to many of the great innovators and black-owned businesses that helped shape the culture that continues today in the city of Winston-Salem.  

• Read more about Triad Today: Standing on the Shoulder of Trailblazers

Spring Has Sprung: 4 Shopper Personas You Need to Know

This past year has been marked by unprecedented change — a phrase that’s undoubtedly the mantra of 2020. The COVID-19 pandemic altered consumer shopping habits, reworked how brands and retailers approach marketing, and pushed e-commerce adoption rates years ahead of schedule.  Because all this change happened so rapidly, marketers are still trying to understand the best ways to reach their changing and evolving customers with relevant content, messaging and promotions. 

• Read more about Spring Has Sprung: 4 Shopper Personas You Need to Know