Thought Leadership

Hybrid shopping is here to stay. Have you embraced an omnichannel approach?

The grocery shopper journey is an ever-changing maze. With so many channels to choose from, it’s difficult to keep up with the latest marketing and advertising tactics. And for those food retailers and brands trying their best to stay on top of things, it can be hard to get ahead. Customers change their minds about brands in a split second, and will move on to another store or brand if they don’t feel like they are being appreciated or catered to — personally and seamlessly — across all touchpoints.

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Choosing a Reverse Logistics Provider: What You Need to Ask

With product returns growing exponentially alongside increasing e-commerce and in-store sales, it’s never been more critical for retailers to partner with a fully qualified reverse logistics provider.  To find a provider capable of efficiently managing the tremendous returns volume while maximizing value recovery, retailers need to ask some hard questions. And get clear answers.

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Who’s Going to Pay for All This E-commerce?

Online shoppers have become used to free shipping on purchases and returns. And omni-channel retailers and dedicated online sellers have, for the most part, become used to picking up the tab. But do merchants have to pay for everything or are there options for containing (or even cutting) growing logistics costs?

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Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising

In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligence, published his thoughts on the next step beyond retail media networks as a phase III - Retail Marketing Platforms. Reaching shoppers inside the store is a lynchpin to leveraging this data-driven, shopper-centric, cross-channel platform strategy effectively. After all, your campaign’s last chance to influence a shopper’s decision is at the point of purchase.

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DIGITAL TRANSFORMATION REQUIRES MORE THAN SMART TECHNOLOGY. 4 KEY INSIGHTS.

The goal of digital transformation is to create a competitive advantage by leveraging technology investments across all parts of an organization. However, technology alone isn’t enough to achieve this goal. To succeed, organizations must invest in brainpower and processes, shift management initiatives and strategies fundamentally, and align seemingly disparate parts of their organizations. 

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These Social Platforms Are Making Big Social Commerce Moves. Here’s An Early Look.

While the marketing industry has remained largely fixated on social commerce titans like Instagram and Facebook, emerging social technology platforms have been quietly building new tools and preparing for digital disruption. Now, as new formats are being unleashed upon the world of social media — throwing influencers and marketers into a major reactionary phase — everyone’s looking at how these tools can be shaped to best fit social commerce goals.

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Download Our New Guide and Give These 4 Adult Beverage Personas a Shot!

Not unlike sports fandoms or media viewerships, the adult beverage category hosts a lush ecosystem of unique personas ranging from die-hard brand fans to renegade samplers. The diversity of shoppers within this product category presents as many opportunities as it does challenges, making behavioral data and insider knowledge a valuable resource for marketers. 

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Combating The Opioid Crisis In The Pharmacy

It’s happening again. Another pharmacy operator is facing federal prosecution for allegedly mismanaging prescription opioids and violating the Controlled Substances Act. And the civil penalties being sought by the Department of Justice could total in the billions of dollars.

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Get Ready For A Fumble-Free Football Fall!

Meet Your Tailgate Shopper & Their Biggest Purchases. Football season is approaching fast, and you know what that means: tailgating is coming back! Fans can finally gather again in stadium parking lots nationwide to huddle around grills, pop open a few cold ones, and celebrate the big game before it even begins. But what’s the best way to reach these football fiends?

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