Thought Leadership

A Short Menu for Building Holiday Food and Beverage Success

As the 2020 holiday season swiftly approaches, all indications are that consumers are more-than-eager to deck the halls and serve up celebrations with family and friends that will satisfy their hunger for good times and good food.

• Read more about A Short Menu for Building Holiday Food and Beverage Success

Make the Season Merry and Bright with Our 2020 Holiday Trends Guide

This year has been full of surprises, and the holiday season is not exempt from the unprecedented changes that 2020 has brought about. Some consumers plan to stick to tradition, while others are celebrating the holidays differently this year.  The best way to prepare for a season of uncertainty is to start early. Understanding how shopper behaviors are changing and addressing those changes in your marketing strategy is paramount to a successful holiday season. 

• Read more about Make the Season Merry and Bright with Our 2020 Holiday Trends Guide

What Pharma Manufacturers Need to Know about Consumer Drug Take-Back

As jurisdictions across the U.S. continue implementing and enforcing disparate legislation mandating drug take-back programs, the burden of funding and execution for these programs has fallen upon pharmaceutical manufacturers. 

• Read more about What Pharma Manufacturers Need to Know about Consumer Drug Take-Back

The Next Gen Retail Media Network

What are the core components of a relevant and scalable Retail Media Network? Inmar Intelligence has identified five key points your organization needs to check off on your to-do list when building your digital advertising business, including: Developing a retail media portfolio, creating a self-service API-based tech stack, offering expert services, and more.

• Read more about The Next Gen Retail Media Network

Retail Media Network Growth Strategies

Walmart Media Group, Target Roundel, Kroger Precision Marketing, etc. want to tap into larger discretionary budgets among brands and non-endemic advertisers - we’re breaking down their game plan for you.

• Read more about Retail Media Network Growth Strategies

Three Ways to Better Connect with Consumers Through Messaging

Let’s face it - customers expect personalization when they communicate with brands and retailers. In fact, 72% of consumers say they only engage with personalized messaging. Messaging channels like SMS, Facebook Messenger, and Twitter offer brands and retailers the perfect means to communicate and foster brand loyalty with their shoppers. 

• Read more about Three Ways to Better Connect with Consumers Through Messaging

Core Components of a Retail Media Network

Put simply, a Retail Media Network is an advertising business controlled by a retailer or grocer and designed to generate additional revenue for that organization. However, the difference in value between a standard Retail Media Network and an expanded one could be significant, both financially and organizationally.

• Read more about Core Components of a Retail Media Network

5 Ways You Can Make an Impact with Shoppers this Holiday Season

After a rough start to 2020, consumers are itching for the comfort of the holidays. Seasonal searches--ranging from gift ideas, hosting inspiration, to apparel--have commenced as Deal Finders, Early Birds, Self Gifters, Hosts, and Last Minute Shoppers plan to make this holiday merrier than ever. With every brand and retailer vying for attention, it will be important for marketers to not only understand what their target audience is searching for but also the best ways to reach them. 

• Read more about 5 Ways You Can Make an Impact with Shoppers this Holiday Season

The Four Keys to Solving the Influencer Marketing KPI Conundrum

The Shopper Journey is no longer linear. Measurement within Influencer Marketing can be difficult for this reason.  67% of consumers use multiple channels to complete a single transaction. Today’s connected shopper may go one place for a product review, another for a promotion and yet another to complete their purchase.

• Read more about The Four Keys to Solving the Influencer Marketing KPI Conundrum