2025 Back-to-School Predictions Report

This Back-to-School (BTS) season, families are more focused than ever on squeezing their wallets, protecting their health, and making smart, intentional purchases. They're weighing every decision — focusing on not only price, but also emotional and practical value. That gives brands and retailers a powerful window to connect — and win their share of Back-to-School spending. Here is Your Checklist for Smarter BTS Marketing Our latest report breaks down the key trends, shopper behaviors, and strategies you need to know now: 

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The Tariff Effect: How Alcohol Brands Can Turn Tariff Challenges into Opportunities

This blog is part of our ongoing series exploring how tariffs, inflation, and shifting economic forces are reshaping shopper behavior and business strategy in the grocery industry. If you missed the first post, “Navigating Tariffs, Inflation, and Uncertainty for CPGs and Retailers,” you can catch up here.

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The Tariff Effect: Turning Price Sensitivity Into Purchase Intent

This blog is part of our ongoing series exploring how tariffs, inflation, and shifting economic forces are reshaping shopper behavior and business strategy in the grocery industry. If you missed the first post, “Navigating Tariffs, Inflation, and Uncertainty for CPGs and Retailers,” you can catch up here.

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Social Media Week 2025

May 12th - 14th 2025 Metropolitan Pavilion | New York, NY Are you ready to shape the future of social commerce? Social Media Week 2025 brings together the brightest minds in marketing, content, and commerce to decode today’s chaotic social landscape—and Inmar Media is redefining what’s possible.

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The Future of Shopper-Centric Retail Media

Grocery shopping has always been a deeply personal experience. It’s how we feed and nourish ourselves and our loved ones. And while the human-to-human connection will always play a role, shoppers today expect convenience, relevance, and value whether they are browsing grocery aisles or preparing their list from their couch. That’s where we see in-store retail media shine.

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How Inmar Showed Connected Commerce in Action at Shoptalk 2025

At this year’s Shoptalk Spring, Inmar Intelligence didn’t just show up—we showed the industry what’s next. With a clear strategy, purposeful design, and performance-driven conversations, our presence was a blueprint for how to make personalized media and digital incentives drive measurable outcomes at scale.

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Navigating Tariffs, Inflation, and Uncertainty for CPGs and Retailers

On April 2, the U.S. announced a baseline 10% tariff rate for most countries importing goods, with additional tariffs applied to select countries, bringing the total tariff rate for China to over 100%. Negotiations with some countries are already underway and, as of April 9, all reciprocal tariffs, with the exception of China, have been reduced to the 10% baseline, but ripple effects across all industries and with consumer confidence are inevitable.

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The Next Evolution of Social Commerce is Coming – Are You Ready?

Today, social commerce is a driving force behind modern retail, blending entertainment, engagement, and purchasing into one connected experience. Consumers no longer follow a traditional shopping journey. Discovery and purchase now happen in the same moment, with creator recommendations, data-driven targeting and personalization making shopping easier than ever.

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Discover The Smarter Way to Manage Manufacturer Digital Coupons

Coupons have come a long way. Today’s brands need a streamlined, data-driven approach to maximize engagement and return on investment (ROI). That’s where comprehensive settlement solutions come in. By combining coupon clearing house expertise with modern analytics, manufacturers can optimize promotions, reduce fraud, and simplify financial management.

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