Why Retail Media Matters More Than Ever
Retail media is no longer a side channel but rather a critical driver of growth for retailers and brands alike. As data fragmentation and signal loss continue to challenge targeting, first-party data has become the most valuable resource in retail. But data alone isn’t enough. To compete effectively, retailers must know how to organize, activate, and scale that data to deliver measurable business impact.
The first installment of our series, developed in partnership with FMI, Mastering Retail Media: From First-Party Data to First-Class Results, serves as a playbook for building a high-performing Retail Media Network (RMN). It reveals how businesses can transform fragmented shopper data into a roadmap for sustainable success.
The Foundation Starts with First-Party Data
Success in retail media begins by leveraging the data you already own, from loyalty programs, CRM systems, eCommerce transactions, and more. By activating this information, retailers can:
Unlock deeper customer insights
Drive higher-margin, incremental revenue
Deliver personalized shopping experiences that improve loyalty
But many retailers face common challenges, from siloed systems to inconsistent metrics, preventing them to provide a unified, actionable data approach.
Where are you in the Retail Data Maturity Model?
To help you identify where you sit in from a data maturity, the Retail Data Maturity Model within the playbook documents the five-stage roadmap to help retailers identify their current state and map out improvements toward:
- Integrated data systems
- Predictive and personalized experiences
- Omnichannel excellence powered by automation
Fill out the form to Download the complete whitepaper to discover how your organization can start to build a scalable, future-ready retail media strategy.