Retail media is evolving quickly, but alignment hasn’t always kept pace across teams, incentives, and expectations.
Retail Media Confessions is a monthly video series where we dive into the hot topics revolving all things retail media. Join Leah Logan, VP of Retail Media Transformation at Inmar Intelligence and Andrew Lipsman, Founder & Chief Analyst at Media, Ads + Commerce, as they explore the dynamics shaping retail media networks — regularly joined by featured guests who share real POVs on what’s working (and not working) today.
Every episode centers on a practical industry challenge and what it means in day-to-day decision-making. Stay up to date on the latest each month.
In this episode of Retail Media Confessions, Molly Helm (Corporate Vice President, Head of Retail Media at Ace Hardware), Andrew Lipsman, and Leah Logan discuss one of retail media's biggest measurement debates: what transparency actually means.
The conversation explores attribution windows, retailer nuance, and why better planning leads to better measurement for brands investing across multiple retail media networks.
In this episode of Retail Media Confessions, Andrew Lipsman, Leah Logan, and retail media and ecommerce strategy leader Sarp Tuncay explore why in-store retail media still faces an identity crisis. As the channel evolves, many organizations continue to separate media, merchandising, and shopper marketing instead of aligning them around shared business outcomes.
Watch Episode 6 to hear the conversation about ownership, measurement, and what it will take for in-store retail media to reach its full potential.
Disclaimer: the views and opinions expressed in this article and video episode are those of the speakers themselves and do not necessarily reflect the views of their organization as a whole
IIn this episode of Retail Media Confessions, Austin Leonard (Vice President and General Manager of Dollar General Media Network), Andrew Lipsman, and Leah Logan discuss how AI is beginning to reshape product discovery and influence shopping behavior.
The conversation explores how retailers should think about content, personalization, and AI-assisted search as discovery evolves across digital commerce and examines why trust, relevance, and useful content still play a major role in how consumers make purchase decisions.
In this episode of Retail Media Confessions, Austin Leonard (Vice President and General Manager of Dollar General Media Network), Andrew Lipsman, and Leah Logan discuss why creators are starting to play a larger role in retail media.
The conversation focuses on how creator-engaged consumers behave differently, how creators can extend retail media beyond conversion, and what it will take to better connect creator strategies with retail data and measurement.
Read More About This Topic: The Symbiotic Relationship of Creators and Retail Media
In this special edition of Retail Media Confessions, recorded live from the Shoptalk conference floor, industry leaders share candid perspectives on where retail media is headed and where it still has work to do.
While AI and bold future predictions dominated the stage, off-the-cuff conversations revealed a more nuanced reality shaped by both immediate challenges and long-term opportunities. From the need for better measurement and true omnichannel integration to the enduring importance of human connection and trust, this episode uncovers the themes defining the industry’s next chapter.
In Episode 2 of Retail Media Confessions, “Stop Gaming Attribution,” Leah Logan and Andrew Lipsman dive into the growing tension at the heart of retail media: the push for lower CPMs, higher ROAS, and greater incrementality—all at the same time. This episode exposes how an overemphasis on efficiency metrics drives teams toward cheap, bottom-funnel tactics that deliver short-term wins but fail to generate real growth. Featuring a candid confession from Matt Fantazier, VP of Data Partnerships at Tradedesk, the conversation highlights how misaligned priorities across strategy, agencies, retailers, and procurement lead to fragmented goals and a lack of true accountability. Watch the episode to learn what the experts recommend we do about it.
In this episode, Andrew, Leah, and Mark Williamson, AVP of Retail Media at Costco discuss how aligning merchandising, loyalty, CRM, and media teams leads to stronger planning, smarter data use, and better results — sharing real-world examples of what happens when KPIs and incentives are aligned.
Retail media growth is accelerating, but so is its complexity. In this fireside conversation, Andrew Lipsman and Leah Logan unpack 5 predictions shaping what comes next across in-store, off-site, creators, and measurement, and where opportunity is still being underestimated.
This powerful campaign example shows how Mondelēz combined creator-led storytelling with data-driven Offsite Display through Walmart DSP. By leveraging first-party data and Commerce Fitscore™ technology, the brand drove 2M incremental sales, $99.70 ROAS, and 17% new-to-brand buyers during the Big Game season.
This case study highlights how GMI and Costco delivered shopper-centric, in-store retail media experiences beyond traditional digital extensions. By integrating personalized offers and QR-enabled savings into the aisle, the campaign influenced final cart decisions and drove measurable impact where most shopping happens.
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