Retail media is evolving quickly, but alignment hasn’t always kept pace across teams, incentives, and expectations.
Retail Media Confessions is a monthly video series where we dive into the hot topics revolving all things retail media. Join Leah Logan, VP of Retail Media Transformation at Inmar Intelligence and Andrew Lipsman, Founder & Chief Analyst at Media, Ads + Commerce, as they explore the dynamics shaping retail media networks — regularly joined by featured guests who share real POVs on what’s working (and not working) today.
Every episode centers on a practical industry challenge and what it means in day-to-day decision-making. Stay up to date on the latest each month.
In this episode, Andrew, Leah, and Mark Williams, AVP of Retail Media at Costco discuss how aligning merchandising, loyalty, CRM, and media teams leads to stronger planning, smarter data use, and better results — sharing real-world examples of what happens when KPIs and incentives are aligned.
Retail media growth is accelerating, but so is its complexity. In this fireside conversation, Andrew Lipsman and Leah Logan unpack 5 predictions shaping what comes next across in-store, off-site, creators, and measurement, and where opportunity is still being underestimated.
This powerful campaign example shows how Mondelēz combined creator-led storytelling with data-driven Offsite Display through Walmart DSP. By leveraging first-party data and Commerce Fitscore™ technology, the brand drove 2M incremental sales, $99.70 ROAS, and 17% new-to-brand buyers during the Big Game season.
This case study highlights how GMI and Costco delivered shopper-centric, in-store retail media experiences beyond traditional digital extensions. By integrating personalized offers and QR-enabled savings into the aisle, the campaign influenced final cart decisions and drove measurable impact where most shopping happens.
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