The 2025 holiday season will be defined by purposeful spending. Consumers will not shy away from the season but their priorities, budgets and expectations will look different in 2025. Economic pressures, wellness goals, and nonlinear shopping journeys will reshape how and when decisions are made.
In Inmar’s 2025 Holiday Commerce Report, learn how:
Selective Spending Will Shape the Season
Eighty-two percent of shoppers say they’ll cut back on essentials to preserve budgets for gifts, meals, and traditions. Redemptions in key categories from alcohol to baking grow anywhere from 19% to 222% in December alone.
Smart incentives paired with meaningful media will help shoppers preserve moments that matter — ultimately earning attention and share of wallet.
Wellness Will Drive Gifting and Gathering Decisions
Holiday indulgence will look different. Sixty percent plan to choose healthier foods and drinks this season while thirty-six percent of households now include someone using weight loss medications or supplements, which inspires different decisions.
Meet this year’s holiday shoppers with precision, relevance, and savings by targeting health-focused and even GLP-1-driven consumers with smart promotions and contextual messaging.
Shopping Journeys Will Be Non-Linear
Holiday shoppers will toggle between in-store, online, and mobile touchpoints, often switching channels mid-journey. Forty percent will discover products in one channel, but then purchase in a completely different channel.
Reach channel-hopping consumers with a mix of incentives placed dynamically across channels — including coupons, digital offers, cash back, and personalized deals — to keep your brand top of mind and in the basket.
Download the full report for data-backed predictions, redemption trends, and strategic takeaways to shape your 2025 holiday approach.