Why Dealership Marketing Fails Without Data Activation

The Hidden Challenge in Dealership Marketing Despite having access to vast amounts of customer, sales, and service data, many car dealerships struggle to turn insights into measurable outcomes. The real challenge in dealership marketing isn’t the data itself, it’s the failure to operationalize it effectively. Let’s explore why dealerships often fall short when it comes to activating their data, and how addressing these gaps can unlock stronger customer engagement, retention, and revenue growth.

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Why a Customer Needs a GS1 Certificate

Modern retailers and distributors demand a consistent, standardized product identification system. To participate effectively in today’s retail ecosystem, businesses—especially manufacturers, brand owners, and private labelers—need to license a GS1 Company Prefix, GS1 US GTIN, or Global Location Number (GLN) from GS1. 

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What is GS1? The Global Standard That Powers Commerce

In today’s fast-moving, data-driven world, standardization is the key to operational efficiency, product traceability, and consumer safety. At the heart of that standardization is GS1—a not-for-profit organization that has revolutionized how businesses identify, capture, and share information about products, locations, assets, and services.

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Category Brief: Beverage & Hydration

What’s Moving in the Beverage Aisle As we move into the later summer months and into fall, hydration and functional beverages continue to outperform, driven by warm temps, outdoor routines, and consumers’ increasing desire to remain healthy and hydrated. The big question is: what comes next?

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What Happens to Unused Medications? The Case for Take-Back Programs

Unused medications pose risks like poisonings, misuse, and environmental harm when not properly disposed of. Take-back programs offer a safe, effective solution—but their impact depends on greater public awareness and participation.

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Robotic Process Automation (RPA): Driving Smarter, Faster Work at Inmar

Robotic Process Automation (RPA) is transforming how businesses operate, automating repetitive tasks and freeing up time for strategic, high-impact work. At Inmar Intelligence, we view RPA not just as an innovative  tool, that serves as a catalyst for  our teams to  deliver more value to our customers, partners, andcc the communities we serve.

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The Pharmacy Supply Chain Is Ready for Its Digital Reckoning

Pharmacy supply chains rely on outdated, fragmented systems that create medication errors, waste, and stockouts. AI and predictive analytics offer a solution by improving visibility, forecasting demand, and enabling more responsive, data-driven operations.

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Top 5 Coupon Settlement Mistakes (and How to Avoid Them)

Coupon settlement may not always be front and center but when it’s done right, it protects promotional ROI, improves trade relationships, and delivers fast, fraud-resistant financial reconciliation. When it’s not? Delays, disputes, and missed marketing impact are just the beginning. To help brands and retailers get the most from their incentive strategies, we’ve outlined five common coupon settlement pitfalls and how to avoid them with a smarter approach.

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The Case for Intelligent Solutions in a Rapidly Evolving Recall Landscape

By: Paige Ivey, Sr. Director, Healthcare The U.S. healthcare system is grappling with a growing and underappreciated threat: the sharp rise in medical device recalls. In the first half of 2024, over 570 medical device recalls were reported, an alarming 30% year-over-year increase, impacting more than 670 million units.

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