Thought Leadership

How In-Store Signage Impacts Consumer Purchase Decisions in a World Where Brands Are Meaningless

"Do shoppers care about my brand?" It's a question that marketers are forced to constantly grapple with. Over 30,000 new CPG products are launched every year.

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Cord-Cutters Are Fleeing to CTV. Here’s How To Meet Them There.

The relationship between human and television reached a point of no return during COVID-19 lockdowns. Time spent with CTV devices was up 81 percent year over year, amounting to around 4 billion hours of CTV use per week.

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Putting the ‘Custom’ in ‘Customer.’

Meet Your Shoppers In The Middle With Discussion, Discovery, and Data. The consumer relationship with brands, retailers, and their own personal data has mutated dramatically in recent years due to a clash of coinciding catalysts. As the technology industry directs more attention to data privacy and a “cookieless future,” shoppers admit to an inverse interest in exchanging their information for novel, custom shopping experiences.

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Don’t let your liquidation program compete with your primary sales channel

Effective liquidation of overstocks and returns is critical to maximizing product lifecycle value and protecting the bottom line. And, if properly monitored and controlled, the secondary market can make a lot of money for both retailers and manufacturers while keeping product out of landfills and meeting everyone’s sustainability goals.

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Making The Case for Robust Drug Diversion Monitoring in Your Hospital System

Understand the organizational commitment required to effectively prevent and consistently address drug diversion in the clinical setting.

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Will drinking ever be the same again?

After nearly a year of analyzing the impact of COVID-19, we gathered data from 1,000 drinking-age adults in the US to identify pandemic-driven trends related to adult beverages. 

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Welcome to the Second Issue of RetailWise

The next issue of our quarterly insider’s guide is ready for download. We’ve parsed the data, examined the retail landscape, and are sharing the trends we see having the biggest impact on retailers and CPGs.   Downloading the guide gives you instant access to all of these insights, so let’s get started!

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Thanks to all of our Retail Media Network clients!

Inmar was just selected as a leading Large Retail Media Network Solution in Forrester’s Now Tech: Retail Media Solutions report. It just proves what we already know — that we have the best Retail Media Network clients in the business.

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More than Middle-Parts and Straight-Leg Jeans: How Influencers Reach Gen Z Consumers

Meet Gen Z, the age group you’ve definitely heard of but might struggle to reach in your marketing campaigns. Those born between 1997 and 2012/15 represent Gen Z, the newest generation NOT to be confused with millennials. According to Kasasa, this age group accounts for nearly 68 million in the U.S.

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