Selling single-game tickets in today’s sports landscape takes more than awareness alone. Weather volatility, competing events, roster changes, and shifting fan interest can all impact demand week to week. To navigate that complexity, NC Courage partnered with Inmar Intelligence to build a flexible, data-driven performance marketing campaign designed to adapt throughout the season.
The results speak for themselves:
A 39% year-over-year increase in single-game ticket sales and more than 107K tickets sold — the most in club history.