Thought Leadership

A Primer for Brands and Retailers about BERT -- Google’s New Intuitive Search

In October, 2019, Google rolled out their most important search functionality update in five years -- Bidirectional Encoder Representations From Transformers or, as it’s better known, BERT.

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Pursuing Personalization That Drives Real Incrementality

As crucial as personalization is to successfully activating shoppers, the idea of achieving individual engagement at a scale sufficient to drive true incrementality can be daunting for many marketers. At its core, personalization is simply delivering on the promise of a comfortable, valuable interaction between seller and buyer;

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There’s Still Room For Success In Traditional Grocery Retail

A recent article from CNN Business offered an assessment of retailer performance in the highly competitive retail grocery space that was an excellent start to the conversation. However, it didn’t go as far as it could have in speaking to the opportunity that exists for properly-equipped grocers (of every size) to prosper – even in the face of growing business pressures. 

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Why Instagram Hiding Likes Doesn’t Mean You Can’t Measure Success

With Instagram rolling out hiding likes in the United States, brand marketers are getting anxious about employing social influencer marketing to maximum benefit – and being able to accurately quantify the success of their online engagement efforts through this platform.

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Helping Retailers Battle Another Amazon-initiated Food Fight

Amazon is at it again; shaking up grocery retail. The retail juggernaut’s October announcement that all Prime members would be eligible for free grocery delivery is their latest disruption.

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What Marketers Need to Know About Chatbots

Over the past several years artificial intelligence and machine learning have transformed chatbot technology, providing marketers with the ability to tap into new opportunities for consumer engagement.

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Retail Appetite Grows As Plant-based Protein Market Beefs Up

As the plant-based protein market continues its explosive growth, more and more products like Beyond Meat and Impossible Burgers are clamoring for retail distribution. Driven by increased consumer demand for healthier, more sustainable food options, the expansion shows no signs of slowing.

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Join us for our 2019 Tech in Retail Webinar

According to a study by eMarketer, 29% of wholesale and retail companies are currently implementing digital transformation. We wanted to know, what do the shoppers want out of this technological evolution?

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‘Retail Inspired’ Strategies can Help to Save Pharmacy

Things have been tough for pharmacies over the last couple of years. Increasing DIR fees, shrinking margins and general marketplace disruption are making it increasingly difficult for these businesses to survive, let alone grow.

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