Thought Leadership

Your e-commerce strategy had better be ready for the new normal

The pandemic pushed e-commerce adoption rates years ahead of schedule, both in terms of consumer expectations and retailer capabilities. While shoppers will eventually return to browsing in-store, many have grown used to the convenience and variety that e-commerce offers.

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What really matters in retail today?

Everything is changing at a pace that’s hard to fathom. But some things will never change.

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New Promotion Strategies for a New Year

There’s good reason to be optimistic about 2021. However, if brands and retailers are going to build on the gains they’ve made during this tumultuous past year -- and address lingering challenges -- they need to understand which of the recently emerging shopper behavior trends are going to stick. And invest appropriately.

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Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style

Consumers are playing it COVID-safe by ordering takeout, but still plan to celebrate their loved ones as they have in years past.

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Is Your Influencer Strategy Delivering Results?

A recent study found that, since the pandemic began, nearly 60% of consumers have noticed more sponsored content from influencers. But quantifying the benefits of influencer marketing remains elusive for many brands — how do they know who the right influencers are, and more importantly, how can they tie their spend to sales and show a return on investment?

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Know What’s Coming in 2021

BizReport’s 2021 Predictions provide insight into what retailers, CPGs and marketers can look forward to in the new year. See what’s in store for e-commerce, which grew like crazy in 2020 due in part because of COVID-19 restrictions. Will it continue to expand? Discover how authentic content, created by trusted Influencers, might shift how we all approach omnichannel marketing. And find out how social commerce is creating new audiences for personalized messaging.

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Retailers Need to Prepare for a “Hazardous” Holiday Returns Season

If you thought states were all-consumed contending with the coronavirus, think again. Even in the midst of the pandemic, environmental regulators and local governments are aggressively penalizing retailers for how they handle returns that are deemed hazardous under environmental regulations that govern the waste stream.  And the ongoing civil enforcement is costing merchants millions of dollars in settlements and fines. Millions.

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Five Questions Every Pharmacy Manager Should Ask About Physical Inventory

Pharmacy physical inventory is a critical but sometimes disruptive process within the healthcare system. But getting an accurate on-hand product count doesn’t have to interfere with everyday pharmacy operations. By engaging proven experts and asking the right questions, pharmacy managers can identify the best options available for driving improved inventory efficiency in support of greater profitability. So, here are five questions that pharmacy managers should ask to make sure they’re getting the professional inventory services they need -- and should expect. 

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INMAR INTELLIGENCE HOSTED DRUG DISPOSAL DRIVE-THRU EVENT AT WINSTON-SALEM HEADQUARTERS

Inmar Intelligence, in support of the DEA’s most recent National Prescription Drug Take-Back Day, hosted a consumer drug take-back event on October 24 at its Team Support Center in the Winston-Salem Innovation Quarter.  The drive-thru drug drop off was a collaboration between Inmar, the DEA, the State Bureau of Investigation and the Winston-Salem Police Department, enabling members of the community to safely and conveniently remain in their vehicles while disposing of unneeded medications.

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