Thought Leadership

Sending Returned Products to Landfills Echoes Mom’s Wrath

Remember when Mom used to chide you for throwing away things that she thought were still useful? You can hear her voice echoing in your head right now, “Don’t you DARE throw that away -- someone might want it -- it’s still perfectly useful! That’s like throwing away money! What are you thinking???”

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Influencer Marketing is Thriving and No One Should Be Surprised

An article appearing recently on AdAge.com calls into question the legitimacy of influencer marketing as an advertising practice, expresses a complete lack of confidence in the tactic’s efficacy and voices, unhesitantly, a general unease regarding the growing role that social media influencers have in marketing and advertising. Ouch!

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The Cure for the “Holiday Hangover” from Growing Gift Returns

Yes, e-commerce is generating tremendous returns volume and, yes, manufacturers must act swiftly and efficiently in order to minimize value loss for returned products. However, highly capable providers with the experience, technology and facilities available to cost effectively relieve online sellers of this burden, execute timely and efficient disposition of returned goods and ensure maximum value retention for product that does come back.

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Virtual Influencers As The Key To Brand Safety? Not.

The growing popularity of virtual influencers (who don’t really exist!) would seem to be diametrically opposed to what consumers say they are looking for most from those they follow online. That is, authenticity.

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Now’s the Time for CPG Brands to Embrace Data Sharing

It could be effectively argued that the motivation behind CPGs pursuing greater data sharing with retailers is their growing, albeit diffident, recognition of the myriad marketing benefits that such sharing can generate -- in any competitive situation.  

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Can a Lack of Authenticity Kill Influencer Marketing?

The best influencer content is a story that inspires, connects and engages the audience in a genuine way. However, in order to develop that connection with their audiences and move readers to action, influencers must be authentic.

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Men Are Boosting the Beauty Industry

By 2022, the men’s personal care market will grow by $166 billion, which means marketers should already be thinking about the unique ways in which men want to engage and be engaged by brands in this category. 

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Technology: Advancing the Practice of Pharmacy

Delivery of additional clinical services by pharmacies is increasing as more and more patients look to their neighborhood drug store to provide them easily accessible primary care. With all that pharmacists must currently contend, is this new level of patient engagement sustainable?

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A Primer for Brands and Retailers about BERT – Google’s New Intuitive Search

In October, 2019, Google rolled out their most important search functionality update in five years – Bidirectional Encoder Representations From Transformers or, as it’s better known, BERT.

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