Thought Leadership

Brand-switching isn’t going away this holiday season!

Last year, many shoppers purchased alternate brands, with as much as 56% of brand-switching purchases made due to out-of-stocks. Now, it appears that brand-switching isn't going away, even with a return to a bit of normalcy in grocery stores. In the last three months, 83% of shoppers made a brand-switching purchase. What motivated the brand switch for these shoppers? It ultimately came down to price.

• Read more about Brand-switching isn’t going away this holiday season!

Consumer Drug Take-Back Milestone — Half A Million Pounds Collected!

Half a million pounds. It sounds like a lot, but how much is it? Half a million pounds is equivalent to two and a half blue whales, a 2,500 square foot home or a locomotive engine. That’s how much unwanted medication we’ve collected through the placement of 4,000 kiosks with the Consumer Drug Take-Back program.

• Read more about Consumer Drug Take-Back Milestone — Half A Million Pounds Collected!

Emerging Brands Shopper Statistics & Behaviors You Need to Know [Infographic]

Emerging brands, listen up! Shoppers are eager to discover smaller, lesser-known brands for a new and exciting buying experience. We surveyed 1,000 emerging brands shoppers and learned that, among first-time buyers of an emerging brand, 89% were likely to purchase again. However, if you can’t get those buyers to purchase for the first time, does it matter?

• Read more about Emerging Brands Shopper Statistics & Behaviors You Need to Know [Infographic]

How will hosts be hosting this holiday season?

It’s only a matter of time before the radio stations queue up the holiday jingles and stores start filling displays with festive winter decor. Though we may still be months away from the holiday festivities, it’s never too early to construct a data-driven approach that makes the best use of holiday consumer trends. 

• Read more about How will hosts be hosting this holiday season?

Consumer Drug Take-Back — It's Not Only A Public Health Issue, It's Personal

This year, overdose deaths increased 30% in the US, reaching the highest rate in our country’s history. That means, on average, over 260 Americans die every day from a drug overdose, according to the CDC. This persistent (and increasing) problem demands new solutions. Inmar surveyed 1,000 adults across the US to understand how they’re personally impacted by prescription drug misuse, and to gauge their awareness of proper disposal options.

• Read more about Consumer Drug Take-Back — It's Not Only A Public Health Issue, It's Personal

Why a Good Return Experience is High Priority for Online Shoppers

The growth of returns from online purchases is outpacing the growth of online sales by nearly 5 times. To better understand the dynamics of online sales and returns, Inmar Intelligence surveyed 1,000 adult shoppers that had returned at least one online purchase within the past three months.

• Read more about Why a Good Return Experience is High Priority for Online Shoppers

IF YOU AREN’T THINKING OF IN-STORE AS A MEDIA CHANNEL, YOU SHOULD BE.

In the past decade, stores have become media outlets, engaging customers with ads, novelty, and interactivity like never before. Shopping experiences have changed fundamentally to reflect complex consumer needs and expectations, pushing physical locations to act as a media channel as much as an outlet for commerce. 

• Read more about IF YOU AREN’T THINKING OF IN-STORE AS A MEDIA CHANNEL, YOU SHOULD BE.

Shoppers have driven digital coupons into the lead, and they’re loyal to the retailers and brands that offer them.

We announced earlier this year that we saw digital coupons take the lead from FSIs for the first time as the most-used redemption method among shoppers. Now that we’re through Q2, we can see that trend continuing. 

• Read more about Shoppers have driven digital coupons into the lead, and they’re loyal to the retailers and brands that offer them.

IN-STORE SIGNAGE NOT DOING ENOUGH? DATA AND DIGITAL CAN SOLVE THAT.

Do you really know how effective your in-store signage is? Sure, there’s a good chance it’s accomplishing something, but if you can’t articulate exactly what’s happening when a shopper’s exposed to signage — and precisely how it affects purchasing behavior — keep reading.   Believe it or not, this isn’t a difficult hurdle to overcome. While data has long filled the holes in every other aspect of the purchase funnel, in-store signage has been left out in the cold. That trend ends here — it’s time to give signage a seat at the big kids’ table, with a full-fledged data makeover. 

• Read more about IN-STORE SIGNAGE NOT DOING ENOUGH? DATA AND DIGITAL CAN SOLVE THAT.