Thought Leadership

COVID-19 Hasn't Slowed Down Influencer Marketing

Previous Forrester research predicted a 10% - 20% decrease in influencer spending in 2020 as a direct result of the COVID-19 pandemic. This was backed up by industry news about ‘The Death of Influencer Marketing’.

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Three Great Ways to Ruin a Rebate -- and Miss the Opportunity for Activation

Rebates have been in the promotion playbook for years for the simple reason that they work. Delivering benefits to both retailers and brands, they help drive traffic (in store and online), inspire product trial, attract lapsed buyers and engender brand loyalty. And now, with multiple, consumer-friendly submission options and faster reward fulfillment available, rebates represent an even more powerful and cost-efficient marketing tool.

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Potions and Pumpkins and Pets, Oh My!

From puppy cakes to feline fashion, there is no denying that pet pampering is at an all time high. With fall nearing, pet parents are already seeking to incorporate their furry friends into their Halloween festivities, as Pinterest cites searches for “Pet Fashion” are up 199%. According to the National Retail Federation, consumers spent $490M on pet costumes in 2019, doubling the amount spent in 2010.

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What’s Now vs What’s Next in Supply Chain – Both are Important

Supply Chain has been a major focus through the COVID-19 pandemic, and depending on the nature of your particular business, the attention is likely on some very specific challenges. 

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Navigating an Uncertain Back to School Season

Even though 94% of K-12 superintendents aren’t ready to announce when schools will reopen and exactly how they will do it, that isn’t stopping back to school shoppers from planning their purchases. But, the items they are purchasing as well as when they planning to shop will look different this season. 

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Three Innovative Ways for Marketers to Use TPRs in 2020

TPRs can be effective well beyond their current application and should be employed to support brand and shopper marketing teams, as well. If deployed creatively, a TPR can be a powerful component for a variety of marketing campaigns. 

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Insights into Rx Industry Activity

Recent analysis of industry activity performed using our new PrescriptiveIQ for Healthcare solution revealed several significant trends driven by, and developing out of, the  COVID-19 pandemic.

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A Surge In Online Grocery Shopping

Inmar Intelligence studied the grocery shopping behaviors of more than 300 consumers from across the U.S. during the COVID-19 pandemic. Our survey found significant shifts in shopper behavior, with consumers increasingly adopting online grocery shopping and other new purchasing practices in order to meet their household needs. Here’s a look at their retail activity before the pandemic and during the crisis.

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3 Back-to-School Content Trends That Will Send You to the Front of the Class

Are you ready to create content that will connect with shoppers as they head back to the classroom? It might be difficult to predict what heading back to school will look like this fall, but that doesn’t mean consumers aren’t planning their shopping lists and getting ready for the new school year. Brands will need to be sensitive to the uncertainty most consumers are facing while planning their content strategy and offer ways to make this time easier, less stressful, but still fun. 

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