4 Ways to Entice Inflation-Drained Holiday Shoppers

When it comes to holiday spending, nobody likes having to count their pennies. But this year’s rising prices aren’t giving consumers much choice. If retailers want to avoid thinning margins, they’ll need to be sensitive to shoppers’ wallets — and use these four savvy strategies to help customers (and the market) get more from holiday spending. 1:: Promote Early

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Take The Next Step Toward Better Public Health

How often do you clean out your medicine cabinet? According to our survey, 64% of you have unused or expired drugs at home. This can lead to accidental child poisoning, drug misuse and abuse, and if disposed of improperly, water contamination. To tackle all three issues and boost public health, safe drug disposal awareness and participation has to improve. THE PUBLIC WANTS TO HELP, BUT THEY DON’T KNOW HOW. Safe drug disposal programs are gaining traction, but our recent research shows awareness is lacking.

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Reverse Logistics Is Ready For Greener Returns

Full story published in Reverse Logistics Association   Reverse logistics is transitioning from a traditional linear method to a more sustainable circular process. Changes in shopper behaviors, rising returns, landfill capacity, escalating emissions, emerging supply chain visibility technologies — they’re all contributing to a better understanding of how consumption and the extended value chain impact our planet.

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How Digital-First Experiences Can Drive Better Consumer Engagement

Listen to our most recent webinar where Inmar’s GM of Payments, Sylvain Mansier and guest Forrester Senior Analyst Lily Varón had an in-depth conversation about payment trends and how brands can adapt new, digital-first strategies to increase loyalty and consumer engagement. As digital payments gain steam, cash and check usage are dropping quickly. Not only do consumers prefer faster and easier digital payments — which can help boost loyalty — but migrating from paper to digital also reduces business costs.

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Turns Out Compliance Isn't The Only Benefit to Serialization

Thanks to the Drug Supply Chain Security Act (DSCSA), serialization is the topic on everyone’s lips — how to do it, what it takes, and when to get started. The surface goal is to uniquely identify every pharmaceutical item, combating suspect and illegitimate products in our U.S. drug supply chain. But that’s not the only reason to take DSCSA seriously. Just as the drug journey is more than dispensing, serialization is more than compliance. It's an opportunity to

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A MARKETER’S DREAM — PERSONALIZATION THAT CAPTURES & CONVERTS

Through recent survey research, Inmar and Aki have found that about 75% of consumers are not fully satisfied with their recent shopping experiences. Thanks to a shifting, unpredictable economy and several years of changes to the consumer journey, the average person has become more selective — and seeks a better, more seamless experience.  In their July 26th Commerce Week Workshop, Nicole Henry of Inmar and Caroline Capungcol of Aki explored the use of personalization to provide that experience. 

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It's Time To Align Your Pharmacy With DSCSA Regulations

Compliance with the Drug Supply Chain Security Act (DSCSA) means you have to be able to track and trace the transaction history of every medication that passes through your pharmacy. Managing DSCSA requirements is critical for ensuring patient safety, but so is having the time to focus on patients — and you can’t afford to sacrifice one for the other. There needs to be a solid plan in place before compliance is at stake. Time Is Running Out

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How Digital Rebates Rewards & Incentives Drive Customer Loyalty

Today’s shoppers are on a mission — a mission to save time in our fast-moving world and save money in these inflationary times. Brands must do all they can to attract customers by providing speed, convenience, and savings. And digital-first rebates do just that.

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3 SHIFTS IN SHOPPERS’ SOCIAL MEDIA HABITS YOU NEED TO KNOW

We recently benchmarked our 2021 shopper survey against 2022, and here’s what we learned about the ever-changing social landscape. Needless to say, it’s shifted again in the past year — check out how below. Shorter is better While this shouldn’t come as a surprise to anyone based on today’s decreasing attention spans, short-form videos are winning hearts, and eyeballs. However, video content is just the beginning — because traffic numbers tell us visit length on all social media platforms is also dwindling. 

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