Thought Leadership

Aesthetic vs. Authenticity: The Showdown between Reels and TikTok

TikTok just avoided another potential shutdown and Instagram redesigned their home screen for the first time in years to feature Reels. It appears that the showdown between these two platforms is heating up. Or is it? While it might feel the choice is either/or, there is definitely room for everyone at the table. 

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Getting on the Plate: How to Digitally Engage Diet-Conscious Consumers

Keeping up with consumers’ unique tastes is difficult enough in the best of times but, in today’s marketplace, accurately cataloguing Covid-driven changes in consumer behavior has become a full-time job, especially when it comes to food and diet. 

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In-Housing Your Retail Media Network. Should You Do It?

“In-housing” is one of the most common discussions we have with our retail partners when we advise them on their Retail Media Network strategy.  

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2020 DSCSA Regulatory Update Verification for Pharmacies and Wholesalers

In light of the disruption brought to the pharmaceutical industry by the COVID-19 pandemic, the FDA recently issued updated guidance regarding its enforcement of key DSCSA verification requirements. As a service to the industry, Dwight de Vera, our General Manager, Healthcare Intelligence Solutions, provides a brief but insightful analysis of the FDA’s latest action in the video below.

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DSCSA Mini-Panel: Counterfeit Mitigation

Maintaining patient safety -- through the mitigation of counterfeit medications -- is getting a boost as systemic protective measures are quickly coming online throughout the healthcare ecosystem. However, while serialization will eventually enable the validation of saleable products, the threat to public health from fraudulent drugs has hardly disappeared. Watch this video with industry experts from Inmar for a brief take on the current situation.

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DSCSA Mini-Panel: Inventory Accuracy

Optimizing pharmaceutical inventory accuracy isn’t about making best use of storage space. It’s critical, and often complex, asset management that’s essential to maintaining both efficient operations and regulatory compliance. Get a quick, fresh perspective on this important healthcare business function in this video featuring industry experts from Inmar.

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DSCSA Mini-Panel: Recall Management

Drug recalls, as often as they occur, are not “business-as-usual” for stakeholders in the healthcare ecosystem. Pharma manufacturers, retail pharmacies and health systems each face unique challenges with every market action -- and each require individualized assistance in responding. Check out this video to get the “topline” on recall requirements and the help available from Inmar’s experts.  

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Why Messaging Should Be Part of Your Marketing Plan

There are more ways to reach consumers than ever before, including in-store media, social ads, email, influencer campaigns, programmatic media, and messaging. But, it’s the last one listed here that is more important to your marketing plan than you may think. 

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Holiday Returns 2020: Online Shopping, Returns Higher than Ever

Holiday shopping is always a big time for returns, but shifts in shopping habits during the COVID-19 pandemic are raising questions about what holiday returns will look like this year. Shoppers gave us some surprises on their holiday shopping and returns expectations in a recent Inmar Intelligence survey, showing significantly more people planning online gift shopping because of the pandemic.

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