Thought Leadership

Class is now in session - Get to Know Your Back to School Shoppers

It’s impossible to predict with absolute certainty what the 2020 school year will look like, but it will definitely look different. Consumers will be looking forward to returning to some sense of normalcy, but maintaining healthy habits will still be in the forefront of their minds. 

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Solving Returns Abuse Can Be Profitable And Cost-Effective

Returns abuse is sometimes a complex riddle, but it’s far from a lost cause. More often than not, there are good, common-sense answers. Inmar has been solving return management riddles for 40 years -- we’ve seen everything and we’ve built software and processing on that experience that consistently, cost-effectively brings answers to just about any situation.

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All The Cool Kids Are Doing It - 3 Reasons Your Brand Should be on TikTok

TikTok, the latest social media darling on the scene has taken the world by storm.

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A Conversation with Partnership for DSCSA Governance Leadership (PDG)

Our own Chris Smith, R.Ph - Director, Product Strategy - Provider Solutions, sat down for a Zoom chat with Eric Marshall - Executive Director, Partnership for DSCSA Governance (PDG), to discuss industry updates. You can listen to Chris and Eric's exchange on a number of key issues below:

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Brand-Switching Is the New Norm, How to Create Loyal Customers

Brand loyalty was thrown a major blow by the coronavirus pandemic. Customer trust and relationships that took years to build was negated by sweeping out of stocks in stores and online. As many as 65% of US consumers said they have tried new brands after sheltering in place became commonplace.

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Inmar Intelligence’s Commitment to Racial Justice, Equity and Empowerment

As a company and as individuals, Inmar Intelligence has been a force for equity and empowerment in our community throughout our 40-year history. During these past weeks, we have come to realize that many of us have much to learn with regard to the racial injustice faced specifically by Black Americans. As a listening and learning organization, we are committed to building upon the programs we have in place, understanding more and doing more.

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prescriptiveIQ™ in Action

We were the first influencer marketing company to utilize first-party purchase data and the only influencer company providing this comprehensive blend of insights to actually prescribe content strategy for our clients. Our prescriptiveIQ™ platform informs all campaign decisions from inception to execution.

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It’s Time for Grocery Retailers to Get Strategic About Technology

Our most recent Tech in Retail survey found shoppers actively advancing the ongoing digital transformation that is currently reshaping grocery retail. Regular, and increasing, technology use presents retailers with an outstanding opportunity for deeper engagement and more consistent activation.

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FitScore™: The New Standard For Influencer Selection

Inmar Intelligence announced the launch of our new AI-based influencer selection technology, FitScore™. Using advanced classification algorithms combined with Natural Language Processing, this selection model will take into account performance on previous campaigns and on posts specifically related to that campaign topic, as well as audience insights for the given influencer.

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