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It’s no surprise shoppers are relying on coupons and incentives, particularly in the wake of record-high inflation that has only recently begun to ease. But how are shoppers from different generations looking for and using those incentives?

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Experience The Power Of This Fast, Easy, All-In-One Solution.

Mistakes happen: Products can be damaged during shipping, expired foods can accidentally get left on the shelf, manufacturing defects can impact quality — the list goes on. And, while shoppers might wish for perfection, they realize it’s not always possible. In fact, they’re willing to be understanding, but only if you make it right quickly and easily.  In a recent Inmar survey, 64% of people said they are likely or very likely to buy a product again if the brand resolves the issue effectively.

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In-store vs. Online. What’s Driving Where Shoppers Buy?

Shoppers were predicted to spend heavily during the 2022 holiday season. Despite economic pressures, that turned out to be spot on. The surprise? How much of it didn’t happen on the couch. More than half of online shoppers returned to in-store shopping last season. According to our recent research, online shopping remains beneficial for most merchants — but with in-store shopping back on the table, shoppers are being more selective about where and how they spend their money.

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Smarter Returns Build Better Shopper Loyalty

Merchants used to stand out through location, price and the in-store shopping experience. But the online marketplace changed everything — and continues to rewrite the rules of shopper engagement.  A purchase is just the beginning.  Optimizing the post-purchase experience is the best way to strengthen shopper loyalty and outpace the competition. 

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Get Your Copy Of The One-Pager To See How Finances Will Remain Challenging For Shoppers This Year

As we ramp up into 2023, it’s more important than ever for retailers and brands to understand the financial pressures their shoppers continue to experience. While it may feel like we’re cresting the hill — with inflation rates lower month-to-month — consumers are still seeing significantly higher prices in some categories, like food-at-home.  Let’s take a look at some of the numbers.

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Think You Know Retail Media? We Promise, You Don’t.

Since its inception, retail media hasn’t experienced the level of transformational change many of us expected. Yes, it has evolved slightly — to become an even better monetization tool. But as consumers continue to demand greater value, better experiences, and stronger engagement from retailers and brands, it’s high time to redefine and refresh retail media so it can reach its full potential. 

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How Advanced Technologies are Creating Smarter Pharmacies

DATA + AUTOMATION = PHARMACY TRANSFORMATION  The pharmacy industry is having a renaissance — years of exponential growth and change in both the needs of the population and the policies meant to protect them. And now, that vigor is being directed toward the development of innovations meant to handle that growth and change. Experts Chris Smith and Kevin Barton recently spoke with Drug Store News to discuss the exciting role artificial intelligence and machine learning could play in this transformation.

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How to Avoid 6 Common Mistakes When Launching a New Product

We know you’ve seen that old stat floating around that says 95% of new products fail. Unfortunately, it’s true. However, you can’t let this single statistic dampen your excitement to see your new product on the shelf. Instead, use it to motivate you, and inform your strategy. 

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Is Your Pharmacy Ready for Reimbursement's New Landscape?

DIR reform, the Inflation Reduction Act (IRA) and other industry changes are hitting pharmacies this year. That means updates to Rx reimbursement. Revisions to your process. Retraining staff. It could get bumpy. Stay ahead of reform by staying informed. To properly prepare your pharmacy, you have to know what to expect.

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