October 2021 Inmar Intelligence Shopper Experience Survey

This survey captured insights into consumer shopping habits. Have these habits changed since the pandemic? Which shopping channel do consumers use most? What about E-commerce? Mobile and Social commerce? Traditional retail? All these questions, and more, are answered in this Inmar Intelligence survey.

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Inmar Intelligence Survey Uncovers New Data on Effectiveness of Student-Athletes as Brand Ambassadors and Navigating NIL Complexities

Survey finds majority of marketers believe student-athletes are capable of producing effective content as influencers but are hesitant to pursue opportunities due to NIL regulation complexities.

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RETURN TO SPLENDOR: HOW DATA-DRIVEN RETURN STRATEGIES INCREASE PROFITS AND IMPROVE THE CUSTOMER EXPERIENCE

Original published in Retail Dive: https://www.retaildive.com/spons/return-to-splendor/609800/   Peak selling season is right around the corner, and supply chains across the globe continue to face unprecedented challenges — material shortages, insufficient labor pools, and transportation inconsistencies, just to name a few. While demand for goods may be high, limited supply could push prices up and total sales volume down. As a result, retailers need to ensure they protect margins on every order. 

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SHOPPING GOES PHYGITAL — WHAT YOU NEED TO KNOW ABOUT THE CROSS-CHANNEL CONSUMER

Nobody expected the transition to come this quickly. Thanks to the COVID-19 pandemic, a behavioral shift that should have taken a decade, or more, occurred within weeks. Consumers were suddenly forced to shop in new ways, and rely on digital channels that, in many cases, didn’t even exist before COVID. Regardless of how or why it happened, one thing’s for sure — shoppers have grown to like this new hybrid shopping. A lot. 

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BRANDS CAN NOW PICK FROM A POOL OF RETAILER-SELECTED INFLUENCERS

For a long time, brands and retailers have been focused on being at the right place at the right time along the shopper journey. This essentially meant being prepared for the shopper to interact with pre-prepared media, displays, messaging, and so on.  Now, instead of “right place, right time,” success relies on being everywhere, all the time. Prospective customers are hopping across digital and physical channels, connecting with several touchpoints before making a final purchase decision. 

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SOCIAL COMMERCE CAN GIVE CONSUMERS THE SIMPLE SHOPPING THEY’RE LOOKING FOR.

Regardless of where they shop online, consumers consistently rank one thing as the most important — convenience. In fact, data shows cart abandonment rates can skyrocket to 80% when there are too many steps, clicks or pages. Done right, social shopping features — like add-to-cart, shoppable live streams, buying recommendations, and influencer integrations — make browsing and purchasing easy for consumers.

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NEW TO NIL? YOU’RE NOT ALONE. HERE’S YOUR GUIDE TO STUDENT-ATHLETE INFLUENCERS.

There’s a new opportunity in the influencer marketing world, thanks to student-athlete Name, Image, and Likeness (NIL) rule changes. Collegiate sports stars — and stars to be — may now promote businesses in exchange for product or monetary compensation. 

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Inmar Intelligence Survey Finds Only 52 Percent of Retailers Are Optimistic That They Will Meet and Exceed 2020's Online Sales Numbers This Holiday Season

Survey explores how retailers are focusing their efforts this upcoming holiday shopping season.

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The Business Of Pharmacy Panel Webinar

This webinar examines current dynamics reshaping the pharmacy industry and discusses the following topics:  1) The Pharmacy Economic Environment  2) Pharmacy KPIs for Revenue Growth & Recovery and Operational Excellence  3) Retail Pharmacy as a Whole Health Destination  4) The Future Role of the Pharmacist Watch the full panel discussion here.

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