Inmar's Collective Bias Becomes the First Influencer Marketing Company to Offer CPM Pricing Based On Verified Exposure of Instagram Content

Today, Collective Bias, Inc., the innovative leader in influencer marketing, and an Inmar company, announced that the company is the first in the influencer marketing space to offer a pricing model in which clients only pay for verified influencer post views through Instagram-validated delivery data.

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Kroger and Inmar Announce Strategic Relationship, Including Definitive Agreement for Purchase of You Technology

Inmar and The Kroger Co. today announced a new strategic relationship to drive innovation in digital offer management. The relationship includes the sale to Inmar of You Technology, a digital coupon and digital rebate publishing unit owned by Kroger, in conjunction with a long-term services agreement with Inmar for the continued delivery of digital offer management services to Kroger.

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Inmar Recognized Alongside Bayer Consumer Health and GlaxoSmithKline

  Sometimes it's okay to be judged by the company you keep and sometimes there's victory in simply competing.

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Supply Chain Scorecards: A Tool for the Times

Understanding and addressing — as quickly and completely as possible — issues within the supply chain has never been more important as consumer expectations around quality have never been greater.

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Thriving in the New World of Grocery: Five Keys for Brands

The issues impacting large CPGs across the grocery ecosystem are many — and they're growing. The emergence of challenger brands, increasing brand agnosticism among shoppers, consumer trust issues, and messaging challenges are all combining to make it ever more difficult for manufacturers to build brand and share.

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Inmar Completes Acquisition of IRC to Expand Service Offerings

Today, Inmar announced that it has acquired Innovative Return Concepts (IRC), a provider of returns management software and product processing that serves the grocery sector. The acquisition provides a new layer of service capability to Inmar's grocery supply chain clients and expands the level of service that Inmar provides for grocers across North America.

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How to Spike the Holiday Marketing Plan with Data

During this time of year when everyone is competing for shoppers' attention and share of voice, it will be those marketers employing data analytics to develop relevant messaging and content who will finish the season with a stocking stuffed with incremental sales.

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Using Technology To Accomplish All That International Trade Promises

Trade and tariffs evoke strong feelings. Technologies like blockchain can contribute to a more informed conversation, understanding and better solutions.

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Inmar Chairman & CEO Named 2018 Power Player of the Year by the Triad Business Journal

Inmar announced today that Chairman and CEO David Mounts has been named a 2018 Power Player by the Triad Business Journal. The award recognizes leaders from the Triad region of North Carolina who are moving the area's economy forward and championing initiatives that can dynamically change the region's trajectory, according to the publication.

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