Start 2026 With Smarter Audiences

When every impression counts, you need audiences that reflect consumer buying behavior, not assumptions — so your programmatic dollars work harder and perform better

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How Well-Being and Mental Health Shape Workplace Culture

Workplace culture is evolving, and proving to be a differentiator that defines how organizations attract talent, inspire innovation, and sustain performance. At the heart of a thriving workplace culture is a people-first approach that prioritizes flexibility, mental health, and employee well-being.

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Future of Adult Beverage Marketing Report

The Adult Beverage category is under more scrutiny than ever. Budgets are tighter, health is a bigger priority, and even loyal buyers are rethinking their choices.

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Labatt USA Partners with Inmar Intelligence on National “Buy Beer, Get Gear” Program

Labatt USA has partnered with Inmar Intelligence, a data-driven technology company, to launch Buy Beer, Get Gear, a rewards program powered by a flexible technology platform that supports personalized engagement and national reach. Now live, the program lets consumers upload their receipts from any retailer to earn points redeemable for seasonal merchandise.

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Category Trends: Snacks

Shoppers aren’t grazing like they used to. They’re picking snacks based on price, health, portion, and purpose — and they’re more selective than ever.

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Who’s Sending the Data? Understanding Dropshipments Under DSCSA

When it comes to complying with Drug Supply Chain Security Act (DSCSA) regulations, understanding how a product moves through the supply chain—and who’s responsible for sending the serialized data—can be complex. This is particularly true with dropshipments, where products do not follow the traditional manufacturer → wholesaler → retailer path. Let’s break down the difference between direct purchase dropshipments and wholesaler dropshipments, and why understanding this is crucial for data flow under DSCSA.

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Inmar Intelligence and Neptune Retail Solutions Announce Settlement of Digital Coupon Patent Litigation

Inmar Intelligence, a leading data-driven technology-enabled services company, today announced that it has reached a settlement agreement with Neptune Retail Solutions to resolve Inmar’s infringement suit related to digital coupon patents.

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The Strategic Advantage of a Clearinghouse with GS1 Experts on Staff

Navigating GS1 Standards can be challenging—especially for companies new to supply chain logistics or expanding into new sales channels. A clearinghouse that employs GS1-certified experts provides a crucial advantage by bridging the gap between compliance and commercial success.

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Workplace Culture 2025: Why Flexibility Defines the Future of Work

Workplace culture is evolving faster than ever. Employees are redefining what a “good workplace” looks like, and it’s clear that flexible work environments are no longer a perk — they’re an expectation. Our Flexible Workplace Survey 2025, which surveyed 1,000 U.S. employees across generations, genders, and regions, uncovered key insights about hybrid work, remote work, return-to-office (RTO) policies, and what truly drives employee engagement and satisfaction. One finding stands out: workplace flexibility is non-negotiable.

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