Our recent Brand Survey found that more than three-quarters of CPGs either agree or strongly agree that all retailers and grocers should have some form of a Retail Media Network solution in place to support brands' advertising and marketing efforts.
Here are six questions retailers should ask to ensure the best possible experience for their brand partners:
The numbers don’t lie. Our latest research shows that consumers plan to continue online grocery shopping, even as vaccination numbers rise and people return to in-person shopping.
In a recent article, Online Grocery Shopping Is a Permanent Part of the Mix: Survey, Progressive Grocer took the opportunity to highlight some of the survey’s results.
Between 2019 and 2024, U.S. online grocery penetration is projected to increase from 24% to 55% due to the effects of COVID-19 - perhaps as high as 66% depending on the longevity of the pandemic.
Method profiles detailing distribution, redemption, and offer details by specific promotion method for brands and retailers to better plan and budget deployment of multiple method types throughout the year.
According to survey findings by Inmar Intelligence, those who are replenishing a stockpile say media coverage of current events (85 percent) and family (65 percent) are top influencers in driving stockpile decisions.
This survey captured insights into shopper behavior caused by a surge in the COVID-19 Delta variant. Are shoppers considering creating a stockpile, or maybe replenishing an existing one? Which media outlets are influencing those decisions? Get the answers in this Inmar Intelligence survey.
Award recognizes Inmar as one of the best companies to work for in the U.S. Employees rank it nearly 20 percentage points higher than typical U.S. companies.
Any good marketer knows that an omnichannel approach is the best way to achieve results in today’s marketplace. Trends and technologies are always changing, so staying aware of best practices and unique approaches is key. Implementing the latest and greatest in advertising tactics is a no-brainer. And that’s where digital out-of-home (DOOH) comes in.
