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IN-STORE SIGNAGE NOT DOING ENOUGH? DATA AND DIGITAL CAN SOLVE THAT.

Do you really know how effective your in-store signage is? Sure, there’s a good chance it’s accomplishing something, but if you can’t articulate exactly what’s happening when a shopper’s exposed to signage — and precisely how it affects purchasing behavior — keep reading.   Believe it or not, this isn’t a difficult hurdle to overcome. While data has long filled the holes in every other aspect of the purchase funnel, in-store signage has been left out in the cold. That trend ends here — it’s time to give signage a seat at the big kids’ table, with a full-fledged data makeover. 

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Your Shoppers Are Lost! And That’s a Good Thing [Infographic]

Wanderlust, or “travel for travel’s sake,” applies to more than the great outdoors. This desire to explore takes hold of shoppers as they browse through the stocked aisles of their favorite stores, and has become even more prevalent as we all start to shake off more than a year of non-sensory online shopping. 

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Why Loyalty-First Creator Communities Are The Next Big Thing

Social media has largely become a series of scrolling feeds, an endless stream of user thoughts on platforms differentiated only by logo and color. We’re all used to the standard practice: open the app, check out what’s at the top, and then drag a finger upwards along the screen to unearth a new collection of content. 

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Inmar Intelligence Continues to Guide Food Retailers on the Future of the Industry with 2021 Future of Food Retailing Report

Newly released report sheds light on market dynamics, trends and behaviors, and provides projections for dollar share and store count through 2025.

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2021 Future of Food Retailing Report

The Future of Food Retailing takes a deep dive into the food retailing industry to identify and quantify market dynamics, trends, and behaviors. In addition, the report recapsthe previous year’s activities and provides projections for the next five years in terms of dollar share and store count for the following channels and formats:

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BAKE UP YOUR HOLIDAY STRATEGY WITH THESE INSIGHTS

Baking and the holiday season go hand-in-hand. In fact, a massive number of shoppers, 93%, claim baking is an integral part of the holiday experience. And almost half will be cooking meals at home every day during the fall and winter months.

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August 2021 Inmar Intelligence Digital Coupons Usage Survey

This survey captured insights into digital coupon usage. How important is a loyalty or reward program for customers? When they see a coupon, how likely are they to clip and use it in-store or online? Do coupons affect shopper behavior? Get the answers in this Inmar Intelligence survey.

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In-Store Ads and Incentives Are More Impactful Than You Thought! [Infographic]

So it looks like four percent of your shoppers are completely immune to any discounts, points, or credits you throw at them. Bummer. Now, what to do with the other ninety-six percent? We surveyed 1,000 shoppers, and found that a large number are “sometimes” or “occasionally” influenced by those incentives. Almost a quarter of consumers report always being influenced. That’s a big deal.

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Drink Up These Adult Beverage Shopper Personas!

Want to know exactly what adult beverage shoppers are looking for, and when they’re looking for it? This guide has you covered.  Whether you’re trying to sell beer to a 35-year-old woman in May, vodka to a 60-year-old man around the Holidays, or foods that pair well with both, our data-driven insights can help you create relevant, personalized messages that will resonate and motivate shoppers.

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