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Consumer Drug Take-Back — It's Not Only A Public Health Issue, It's Personal

This year, overdose deaths increased 30% in the US, reaching the highest rate in our country’s history. That means, on average, over 260 Americans die every day from a drug overdose, according to the CDC. This persistent (and increasing) problem demands new solutions. Inmar surveyed 1,000 adults across the US to understand how they’re personally impacted by prescription drug misuse, and to gauge their awareness of proper disposal options.

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September 2021 Inmar Intelligence Consumer E-commerce Returns Survey

This survey examined key returns attributes, capturing insights into shoppers who had returned at least one online purchase within the past three months. How frequent were returns? Which parts of that process were valued most? Why were those items returned, and how do returns impact shopper loyalty? Discover the answers in this Inmar Intelligence survey.

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Why a Good Return Experience is High Priority for Online Shoppers

The growth of returns from online purchases is outpacing the growth of online sales by nearly 5 times. To better understand the dynamics of online sales and returns, Inmar Intelligence surveyed 1,000 adult shoppers that had returned at least one online purchase within the past three months.

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IF YOU AREN’T THINKING OF IN-STORE AS A MEDIA CHANNEL, YOU SHOULD BE.

In the past decade, stores have become media outlets, engaging customers with ads, novelty, and interactivity like never before. Shopping experiences have changed fundamentally to reflect complex consumer needs and expectations, pushing physical locations to act as a media channel as much as an outlet for commerce. 

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Inmar Intelligence Survey Reveals that a Good Return Experience is a High Priority for Online Shoppers

Eighty percent of online shoppers read the merchant’s return policy before making an online purchase and if they encounter a bad return experience, shoppers are more likely to break merchant loyalty.

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New Inmar Intelligence Data Show Strong Growth in Digital Coupons, Which Significantly Influence Shoppers’ Decision to Try New Brands

Digital coupons increased their lead in redemption volume to 33 percent in Q2 2021, ahead of Free-Standing Inserts (FSI) at 24 percent, indicating strong sustained shopper demand for digital incentives.

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Winston-Salem’s Inmar Intelligence To Host Third LifeInCheck Consumer Drug Take-Back Event on Saturday, October 23

Drive-thru event to collect expired, unused or unwanted prescription drugs for proper disposal.

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Shoppers have driven digital coupons into the lead, and they’re loyal to the retailers and brands that offer them.

We announced earlier this year that we saw digital coupons take the lead from FSIs for the first time as the most-used redemption method among shoppers. Now that we’re through Q2, we can see that trend continuing. 

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INMAR INTELLIGENCE TO ACQUIRE AKI TECHNOLOGIES, EXPANDING ITS RETAIL MEDIA AND PERSONALIZED ADVERTISING CAPABILITIES FOR RETAILERS AND BRANDS

Inmar Intelligence’s ShopperSync™ data core with 115M Loyalty HH IDs will enhance Aki’s suite of personalized advertising offerings.

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