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DIGITAL IN-STORE SIGNAGE HELPS RETAILERS MERCHANDISE AND MONETIZE

Retailers have started to incorporate digital signage into their in-store experiences. Whether it’s a media player that loops a video, or a large-screen display near the deli that showcases specials for the week, digital can be more engaging and creative than printed signs.

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Retail Marketing Platforms Will Be the Next Big Thing

While Retail Media Networks (RMNs) have become indispensable tools for supporting promotions, acquiring new customers, building loyalty with existing shoppers, and driving new revenue streams — now it’s time for them to evolve further and become more powerful.

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5 Questions to Ask Yourself Before Running a Consumer Promotion

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The Pandemic Isn’t Slowing Down Back-to-School Spending

This year, back-to-school spending is expected to grow 16% year-over-year up to $32.5 billion dollars.

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FOUR THINGS YOU SHOULD KNOW ABOUT THE HUMAN FACTOR IN DIGITAL TRANSFORMATION

Technology platforms that bring access to the widest input of data and near-unlimited computing power will be the tool of choice to transform workflows in the 21st century. However, the human factor is the most unpredictable element of this digital transformation. Many leaders won’t take human behavior into account until it’s too late, putting these important technological investments at risk. However, with an understanding of how humans will impact success or failure in such endeavors, retailers and brands can help ensure a smoother, more successful process.

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A Fresh Look at the Problem of Prescription Drug Abuse

All those working in the industry of medications need to think about population health from an additional angle. This “new” vantage point should focus on the diversion and misuse of prescription medications, the growth of this problem and the impact it has on population health. 

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So What? Now What? Where Do You Fit Within The Evolving Promotions Landscape?

The promotions landscape is changing at a rapid pace due to evolving consumer behaviors. Annual sales of grocery items grew 8.8% in 2020, thanks in part to increased at-home dining amid widespread shutdowns. In addition, e-commerce sales of grocery items grew a staggering 49% in 2020, as many consumers engaged with digital grocery shopping for the first time and retailers rushed to make alternative options to in-store purchasing available. 

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Inmar Intelligence Recognized As A Leader Among Sell-Side Retail Media Solutions

Platform named the only omnichannel retail media solution that aims to enhance retailer’s digital transformation, loyalty, and profitability goals.

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Inmar Intelligence leads with the only omnichannel retail media solution

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