Breaking research reveals that retail media networks are vital, not niche

We recently conducted a survey of 200 retail professionals about their existing or planned retail media The retail professionals we surveyed overwhelmingly indicated an increased commitment to, and investment in, their RMNs in 2021. The main reason? They see those networks as crucial vehicles to drive sales and create new revenue streams. Retailers without an RMN are moving quickly to get one in place.  

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5 Ways to Measure Your Influencer Marketing Campaigns

Measuring the success of an influencer campaign and proving a positive ROI has long been a struggle for marketers. The main reason influencer measurement has remained elusive is because marketers are often lacking the right data for effective measurement, and they aren’t aligning their campaign goals to a specific measurement strategy.

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Inmar® Intelligence and SheaMoisture® Celebrate Black-Owned Beauty, Hair and Personal Care Brands Through Limited Edition Unity Boxes

Black History Month campaign leveraged Instagram influencers to foster diversity and inclusion; resulted in $50,000 in purchase intent and 20 percent growth rate in African American participants of Inmar Intelligence’s influencer community.

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Tops Friendly Markets Selects Inmar® Intelligence As On-site and Off-site Media Partner for Its Retail Media Network

Tops is extending its use of Inmar Intelligence’s Retail Cloud, an integrated suite of marketing technologies and services, to better serve its customers across multiple touchpoints.

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What Pharma Manufacturers Need to Know about Consumer Drug Take-Back

As jurisdictions across the U.S. continue implementing and enforcing disparate legislation mandating drug take-back programs, the burden of funding and execution for these programs has fallen upon pharmaceutical manufacturers. 

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Inmar Intelligence To Host Drive-Thru Consumer Drug Take Back Event at Its Winston-Salem Headquarters on Saturday, April 24, 2021

In support of the DEA’s National Prescription Drug Take Back Day on April 24, Inmar Intelligence, a data-driven technology-enabled services company, will host its second consumer drug take back event in conjunction with the DEA, the State Bureau of Investigation and the Winston-Salem Police Department. The date is also Inmar’s 41st company anniversary.

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Buy Now/Pay Later Carries Myriad Challenges for Return Policies

On the surface it presents as a not-bad idea. Enable an online shopping experience that drives purchase by providing consumers the ability to order immediately and pay over time. Accelerated sales and initial shopper satisfaction, right? It’s an obvious “win-win.” Or so it would seem. 

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Trends and Tips For Entertaining in a Post Pandemic World

With social restrictions lifting, the volume of vaccinations on the rise, and temperatures rising, people are more eager than ever to safely re-emerge from their COVID-19 quarantine. In every family or friend group there is the go-to guy or gal lovingly referred to as “the entertainer,” dreaming up the next celebration or micro-occasion to bring everyone together. I hope you’ve checked on your friend, the entertainer, during this long, socially distant year because they are more than likely overdue to plan a spring soiree or summer social. 

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Rx Audit Management: A Tool for the Times

Payers and PBMs have demonstrated much needed flexibility during the Covid-19 pandemic and their willingness to accommodate pharmacies has enabled providers to successfully contend with any number of business and operational challenges. However, as progress against the pandemic continues to accelerate and focus returns to more “normal” business activity, the likelihood of increased pharmacy audits is growing.

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