Retail Media Networks Are More Than Just “Hype”

Retail Media Networks are programs established by retailers and designed to “aggregate consumer traffic on digital commerce sites and apps and sell ad space to brands seeking favorable positioning near shoppers’ intended destinations.”

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INSIGHTS INTO RX INDUSTRY ACTIVITY: 8/6/2020

Recent analysis of industry activity performed using our new PrescriptiveIQ for Healthcare solution revealed several significant trends driven by, and developing out of, the COVID-19 pandemic.  

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COVID-19 Hasn't Slowed Down Influencer Marketing

Previous Forrester research predicted a 10% - 20% decrease in influencer spending in 2020 as a direct result of the COVID-19 pandemic. This was backed up by industry news about ‘The Death of Influencer Marketing’.

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Wakefern Taps Inmar Intelligence Retail Cloud to Expand Its Retail Media Network

Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media.

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Three Great Ways to Ruin a Rebate -- and Miss the Opportunity for Activation

Rebates have been in the promotion playbook for years for the simple reason that they work. Delivering benefits to both retailers and brands, they help drive traffic (in store and online), inspire product trial, attract lapsed buyers and engender brand loyalty. And now, with multiple, consumer-friendly submission options and faster reward fulfillment available, rebates represent an even more powerful and cost-efficient marketing tool.

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Inmar Intelligence Launches Retail Cloud, a Marketing Suite to engage the Omnichannel Shopper

Inmar Intelligence, a data-driven technology-enabled services company, announced today the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks.

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Potions and Pumpkins and Pets, Oh My!

From puppy cakes to feline fashion, there is no denying that pet pampering is at an all time high. With fall nearing, pet parents are already seeking to incorporate their furry friends into their Halloween festivities, as Pinterest cites searches for “Pet Fashion” are up 199%. According to the National Retail Federation, consumers spent $490M on pet costumes in 2019, doubling the amount spent in 2010.

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Inmar Intelligence Partners with The National Stewardship Action Council to Launch Statewide LifeInCheck™ Consumer Drug Take-Back Program in California

The collaboration expands access to safe medicine disposal kiosks with the addition of over 320 kiosk placements in grocery locations throughout California. Inmar Intelligence, a data-driven technology-enabled services company, has partnered with the National Stewardship Action Council (NSAC) to launch a statewide LifeInCheck™ consumer drug take-back program in California, expanding upon the States’ current medicine disposal infrastructure. 

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What’s Now vs What’s Next in Supply Chain – Both are Important

Supply Chain has been a major focus through the COVID-19 pandemic, and depending on the nature of your particular business, the attention is likely on some very specific challenges. 

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