EVERY JOURNEY —
INTELLIGENTLY ORCHESTRATED

Turn ownership data into predictable service revenue, service loyalty, retention, and measurable lifetime value — without adding headcount or complexity

THE CHALLENGE

Fewer than 1 in 4 customers return for service by year five. Post-purchase engagement weakens, and customer data is fragmented across systems. Marketing and service teams operate without a shared view of the owner.

THE RESULT?

  • Missed service revenue opportunities across the ownership lifecycle
  • Dealership defection rates increase
  • OEM Retention Scores decline impacting dealer expansion
  • Marketing programs that are difficult to scale and measure
  • There is no reliable proof of true revenue incrementality and attribution

Post-sale engagement becomes reactive — not strategic.

The Opportunity

Dealers already have the signals. Purchase history. Service behavior. Ownership milestones.

When those signals are unified and activated in real time, engagement becomes relevant again, strengthening service loyalty and driving more consistent service visits:

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Service outreach aligns to real ownership needs

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Retention improves without added operational effort

on the sales floor

Revenue growth becomes measurable and repeatable

The difference isn't access to data — it's having robust systems and experts who know what to do with it. The result? Stronger loyalty and higher customer lifetime value — without increasing spend.

The Vision

A fully orchestrated ownership journey — where every interaction is informed by data, guided by intelligence, and measured by outcomes. Powered by our patented technology and customized with data scientist expertise, dealers move from one-time transactions to predictable, long-term customer value.

How

MOVE FROM DISCONNECTED TOUCHPOINTS TO ORCHESTRATED CUSTOMER JOURNEYS

Transform your data and manual campaigns into a connected system that continuously drives service engagement and retention.

Instead of reacting to lapses in engagement, dealers can  operate from a platform that captures signals, makes decisions, activates journeys, and measures impact — automatically.

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Capture the Signals

First-party dealer data is ingested and organized to reflect real purchase and service behavior across the ownership lifecycle. Our AI analyzes 100+ data points. Third party data, including grocery purchases and online behavior provide insights into needs and life stages.

Outcome: A complete, current view of every customer.

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Turn Data into Decisions

Proprietary algorithms analyze thousands of signals to determine which message or offer should be delivered, through which channel — and when. Profit-first offer governance  is applied to maximize ROI.  We prioritize offers that protect margin; no unnecessary discounts to customers already planning to return

Outcome: More relevant engagement with less waste.

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Activate at Scale

Thousands of personalized journeys are executed across channels — dynamically, for each customer — without added operational lift or manual effort.

Outcome: Consistent engagement across every customer journey , 15% lift in retention, 11.9x ROI . Improved OEM retention scores.

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Measure What Matters

Holdout testing and real-time performance tracking establish true incrementality and ROI.  In a world where your vendors want to take credit for every dollar, this is attribution and ROI trusted by Fortune 500s

Outcome: Clear proof of what drives service revenue and retention.

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Optimize Continuously

Insights feed the next cycle. Programs adjust. Performance improves. Dedicated Data Analyst ensures we keep improving results month over month

Outcome: A system that gets smarter over time.

What

A SMARTER WAY TO DRIVE SERVICE REVENUE, SERVICE LOYALTY, AND CUSTOMER RETENTION

Our retention-focused marketing platform converts ownership data into lifecycle-based journeys aligned to how customers actually own and service their vehicles.

Purpose-built for automotive dealers, the solution replaces disconnected campaigns with a single system designed for scale, clarity, and measurable growth.  We believe building loyalty through your service drive is your best friend.  Increasing service revenue, along with driving more referrals and trade-ins.

What our automotive marketing solutions deliver

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Lifecycle-Based Engagement

Personalized outreach aligned to VIN level ownership stages, service needs, and behavioral signals across channels and purchase categories including grocery and every-day spend.

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Automated Programs Designed to Increase Service Customer Retention and Long-Term Loyalty

Always-on journeys with hyper-personalized offers that increase relevance while reducing manual effort and operational complexity.

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Clear, Defensible ROI

Measurement built in from activation through outcome to prove attribution and true incrementality. New to Auto but ROI and Attribution  trusted by fortune 500s

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OEM Retention Score Optimization

Programs designed to prove true incrementality and increase OEM support for dealer expansion

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Profit-First Offer Governance

Hyper-personalized offer strategy designed to maximize ROI.

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Expert-Led, MBA level Data Analyst, Built for Your Dealership

Industry experts and data scientists customize each program to meet dealer needs.

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Fixed Ops Focus for post-purchase engagement

AI-informed algorithms and campaign design focused on driving service revenue and profit. 

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World class OEM compliant creative

Highest conversion rates in the industry

  • Predict.
  • Engage.
  • Convert.
  • Repeat.

Proof

PROVEN PERFORMANCE ACROSS DEALER NETWORKS

Dealers using Inmar Automotive Marketing Solutions see measurable improvements in service customer retention, service revenue, and lifetime value:

11.9x ROI

in service revenue

15.7%

increase in service retention

90

dealership rooftops in service retention

100%

renewal rate to date

Featured dealer case studies

National Multi-Rooftop Dealer Group

Scaled personalized service journeys across dozens of locations, increasing retention and driving measurable service revenue lift.

Regional Automotive Dealer Network

Reactivated lapsed customers using lifecycle-based incentives, improving CPRO performance across the network.

  • Intelligence is ours.
  • The decisions are yours.
  • The results are measurable.

BOOK A MEETING TO TURN OWNERSHIP DATA INTO SERVICE REVENUE AND LOYALTY

Your customer’s next move is already in the data. Discover how we can help you drive service revenue, retention, and long-term value — with clarity and control.