Learn the biggest shopping and spending trends, then build a strategy that rules the playground in 2022.
Consumers are already thinking about how to fill backpacks for the school year, despite prime back-to-school buying season still being a few months away. Compared to 2021, this year’s shopping syllabus focuses less on health — fewer than 15% of consumers expect classes to be held 100% virtually this year. Instead, shoppers are concerned about higher — and increasing — prices for the products they need.