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Did You Know 69% Of Shoppers Are Currently Looking For Ways To Save Money On Grocery Items?

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How do you offer shoppers the healthy options they want, both in-store and online? Data.

It's not easy to meet shopper demand for healthy food options, especially now that hybrid shopping is here to stay. But understanding your customers' needs is the key to success. The grocery industry has been making great strides in offering healthier products in response to feedback from consumers, but there’s more work to do. As shopper preferences become more specific — think vegan, paleo, gluten-free and keto — it’s become even more critical to anticipate their needs and provide personalized recommendations and offers to help meet those needs. 

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5 Ways To Get On Holiday Shoppers’ “Nice List”

Welcome WIIM Members! Want 10% off your first campaign? Contact us today. It’s time to start planning how you’ll reach shoppers during the not-so-distant holiday season. But, getting into the shopper’s mindset can be tricky. Holiday shoppers aren’t all alike — they shop through different channels, entertain for multiple occasions, and purchase gifts for various people. 

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Forty-Nine Percent of Shoppers Say Covid-19 Will Change The Way They Celebrate The Holidays, According to New Inmar Intelligence Survey

Many consumers plan to put precautions in place during the upcoming holiday season, indicating that health and safety are still top of mind as preparations for the season begin.

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Hybrid shopping is here to stay. Have you embraced an omnichannel approach?

The grocery shopper journey is an ever-changing maze. With so many channels to choose from, it’s difficult to keep up with the latest marketing and advertising tactics. And for those food retailers and brands trying their best to stay on top of things, it can be hard to get ahead. Customers change their minds about brands in a split second, and will move on to another store or brand if they don’t feel like they are being appreciated or catered to — personally and seamlessly — across all touchpoints.

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Choosing a Reverse Logistics Provider: What You Need to Ask

With product returns growing exponentially alongside increasing e-commerce and in-store sales, it’s never been more critical for retailers to partner with a fully qualified reverse logistics provider.  To find a provider capable of efficiently managing the tremendous returns volume while maximizing value recovery, retailers need to ask some hard questions. And get clear answers.

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Who’s Going to Pay for All This E-commerce?

Online shoppers have become used to free shipping on purchases and returns. And omni-channel retailers and dedicated online sellers have, for the most part, become used to picking up the tab. But do merchants have to pay for everything or are there options for containing (or even cutting) growing logistics costs?

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Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising

In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligence, published his thoughts on the next step beyond retail media networks as a phase III - Retail Marketing Platforms. Reaching shoppers inside the store is a lynchpin to leveraging this data-driven, shopper-centric, cross-channel platform strategy effectively. After all, your campaign’s last chance to influence a shopper’s decision is at the point of purchase.

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DIGITAL TRANSFORMATION REQUIRES MORE THAN SMART TECHNOLOGY. 4 KEY INSIGHTS.

The goal of digital transformation is to create a competitive advantage by leveraging technology investments across all parts of an organization. However, technology alone isn’t enough to achieve this goal. To succeed, organizations must invest in brainpower and processes, shift management initiatives and strategies fundamentally, and align seemingly disparate parts of their organizations. 

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