Inmar Enhances Features to its LifeInCheck Drug Disposal Program to Help Combat the Opioid Epidemic

Today Inmar announced that it has enhanced its LifeInCheck website with a feature to help consumers easily locate the more than 250 DEA compliant medication disposal receptacles across the U.S.

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Collective Bias' FitScore™ Influencer Recommendation Engine Increases Engagement Three-Fold

Collective Bias, Inc., the leader in shopper-focused influencer marketing, and an Inmar company, is the first to reveal actual results in using AI-based selection technology versus human selection only. Using FitScore™, its influencer selection tool driven by artificial intelligence (AI), Collective Bias is showing significant improvement in performance.

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Teen Shoppers: An Emerging Market Force

Teen shoppers (ages 13-19) will soon be the group responsible for driving marketing spend and dictating how marketers interact with shoppers. Understanding these shoppers, their spending habits, and how they can be reached is critical. Now.

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Inmar Receives Innovative Technology Contract with Vizient for MedEx® TubeSafe®

Today, Med-Turn Inc., an Inmar Company, announced that the company has been awarded an Innovative Technology contract with Vizient, Inc., the largest member-driven healthcare performance improvement company in the country.

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Pre-K through Workforce: Building a Competitive Educational System

Inmar Chairman and CEO David Mounts discusses the important work of myFutureNC, which is bringing together a consortia of leaders from business, academia, public sector, nonprofits to ensure North Carolina's educational system helps develop students to compete in workforce when they leave the system.

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What Influencers Want: Seven Changes In The Influencer Marketplace

Influencer marketing is only getting more popular -- and more competitive. So what are the most popular platforms for shoppers and influencers and what do brands need to do to ensure their influencers deliver the highest quality (and most effective) content?

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Achieving Sustainable and Profitable Growth

It's true that many CPGs have seen benefit from adopting Draconian cost-cutting but, overall, the gains have been short lived. Increasing efficiency should always be a goal but where and how that efficiency is pursued must be a strategic undertaking — and it must be paired with equally vigorous initiatives for driving top-line growth.

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Why Brand Matters to Online Grocers' Shoppers

Trading partners need to be fully cognizant of "brand effect" in their pursuit of effective omnichannel shopper activation. Understanding the importance of brand in context with other decision-influencing product attributes is key to forming effective engagement strategies.

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Inmar Analytics Research Finds Opportunities for Food Marketers to Increase Shopper Activation

Today, Inmar announced findings from Inmar Analytics' 2018 Mid-Year Promotion Industry Analysis that offer food marketers opportunities to evaluate current promotion strategies and make updates based on consumers' coupon redemption in the first half of 2018.

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