Inmar Intelligence Launches AI-Powered DeductionsLink™ to Modernize Deductions Management Processes and Increase Profitability

New solution prevents lost revenue during the deductions management process while automating key processes and leveraging AI for an additional layer of intelligence

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5 MUST-KNOW DEDUCTIONS STRATEGIES FOR ACCOUNTS RECEIVABLE LEADERS

Managing deductions can be a headache for AR leaders, especially those at small to midsize CPG’s who are charged not only with managing deductions, but reducing cash conversion cycles, optimizing trade spend, and nurturing retailer relationships. With the extensive time and manpower it takes just to process thousands of deductions in multiple retailer formats, how can AR leaders find time to provide actionable and cost-efficient solutions for margin preservation?

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BRING NIL TO LIFE WITH GAME-CHANGING RESULTS

In November, Inmar teamed up with Unilever at the Brandweek Sports Marketing Summit to discuss the evolving NIL climate. Leah Logan, Inmar’s VP of Social Commerce, and Rob Master, Unilever’s VP of Media and Marketing, spoke about engagement, safety, and compliance. Their key takeaways can be found in some informative snippets below — and be sure to check out the full webinar presentation for even more detail!

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7 WAYS TO KEEP THE CENTER STORE THE CENTER OF ATTENTION

Like everything else in the retail world — and especially grocery — the center store is facing unprecedented pressure to rapidly react and evolve to meet new shopping habits. If the past two years have taught us anything, it’s that planning is critical even when those plans go up in smoke. And, while none of us might ever feel truly confident predicting and forecasting a year in advance again, there’s one sure thing we can all bet on — the pace of change is going to continue accelerating.

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Get ready. New Year’s Resolutions Will Impact Shopper Behavior.

According to Wallethub, 40% of Americans say New Year’s Eve is their favorite holiday. We feel the same way! After all, it’s a time of celebration, trying new things, and starting fresh.  Even if you already have plans in place to promote your products in the new year, there's still time to incorporate more tactics to drive brand trial. New year, new customers! We recently surveyed shoppers about their resolutions, and found some insightful trends that could help guide your promotion strategy.

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Everything You Need To Know About The Phygital Shopping Revolution

Consumers are a scrappy, resilient bunch. As the COVID-19 pandemic raged worldwide, shoppers learned to make the best of a difficult situation by shifting their shopping experiences to digital channels. This migration resulted in almost immediate developments in tech like Buy-Online-Pick-Up-In-Store (BOPIS), curbside pickup, grocery delivery, and various other blended conveniences — all of which work to integrate digital convenience into the physical shopping experience. Are marketers meeting shoppers’ phygital needs? Yes and no. 

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Are You Getting the Most from Your Rx Returns Policies?

We all know how last-mile Rx returns management can impact profitability. Maximizing value is tricky, especially when returns are at high volume. Are you doing enough? Here are some key questions you need to ask yourself about your Rx returns strategies. 

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October 2021 Inmar Intelligence B2B Holiday Returns Survey

This survey explores how retailers are focusing their efforts this upcoming holiday shopping season — how they’re responding to pandemic-fueled changes in consumer behavior, how they’ll handle seasonal returns, and what shoppers can expect to receive when they make returns.

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October 2021 Inmar Intelligence Center Store Retailer Survey

This survey captured insights into grocery retailers’ center store categories. Which center store departments have seen the most growth over the past year, and what do retailers anticipate for the year ahead? Which categories see the most online sales? All these questions, and more, are answered in this Inmar Intelligence Survey.

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