High-Spending Households are Responsible for Moving the Share Needle During COVID-19

Share is shifting for CPG brands across multiple categories being influenced by any number of factors including changing purchase behaviors among key buyer segments. Our latest infographic shows which of these segments are having the greatest impact.

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What the Tom Hanks Classic “BIG” Can Teach Us About AdTech Platforms

With Coronavirus keeping me home, and with three rambunctious kids to entertain, we decided to put on the Tom Hanks' classic movie “Big” in the hopes of keeping the kids distracted long enough for me to write this blog. As I watched, one scene in particular stuck out to me - it’s the part where the jerky marketing guy is presenting the skyscraper transformer (worst idea ever) and Tom Hanks’ character raises his hand and simply says “I don’t get it.” 

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Share Shifting in CPG has Led to More Losers than Gainers During COVID-19

Our proprietary retail sales analysis shows clear winners and losers in the battle for share among grocery shoppers. Below we take a closer look at how brands in certain parts of the store have lost or gained share year over year.

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Inmar Intelligence Appoints Retail Industry Veteran Spencer Baird to Transformation Leadership Team

Baird brings an extensive track record of driving digital transformation across grocery retail, e-commerce and Consumer Packaged Goods.

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Grocery Digital Coupon Programs and Saving Opportunities More Important Amid Coronavirus Pandemic and Looming Recession

Grocery Digital Coupon Programs and Saving Opportunities Become More Important than Ever Amid Coronavirus Pandemic and Looming Recession  Digital coupon redemption in March increased 56.5 percent year over year; provides growing opportunity for retailers and CPGs to meet desire for savings and strengthen loyalty among consumers

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Liquidation and Secondary Market Update - 4/26

 

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The COVID Crisis has led to Share Shifts for CPG Brands

Health and economic concerns caused by COVID-19 have dramatically changed shopping behavior. While the sales at grocery are up, the majority of shoppers are less brand loyal out of necessity. Our proprietary retail sales analysis shows clear winners and losers in the battle for consumer share, even among the most loyal customers.

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Three Keys for New Product Launches After the “COVID Blast”

CPG brands are asking us for insights into scheduling and executing new product launches now that the initial COVID-19 “blast” has passed. Our SVP Analytics, Jim Hertel, offers three keys for putting new products on shelf and getting them into shoppers’ baskets.  

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Social Commerce: Why is it Important for E-Commerce Growth?

Social commerce is like a crossover between e-commerce and social media. And we have to admit this combination holds a lot of promise.  So far, businesses have used social media to attract their target audiences and build relationships.  Typically, here’s how it works: Potential customers check out a business on social media. If they are interested in the products, they may get redirected to the e-commerce platform. 

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