A MARKETER’S DREAM — PERSONALIZATION THAT CAPTURES & CONVERTS

Through recent survey research, Inmar and Aki have found that about 75% of consumers are not fully satisfied with their recent shopping experiences. Thanks to a shifting, unpredictable economy and several years of changes to the consumer journey, the average person has become more selective — and seeks a better, more seamless experience.  In their July 26th Commerce Week Workshop, Nicole Henry of Inmar and Caroline Capungcol of Aki explored the use of personalization to provide that experience. 

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It's Time To Align Your Pharmacy With DSCSA Regulations

Compliance with the Drug Supply Chain Security Act (DSCSA) means you have to be able to track and trace the transaction history of every medication that passes through your pharmacy. Managing DSCSA requirements is critical for ensuring patient safety, but so is having the time to focus on patients — and you can’t afford to sacrifice one for the other. There needs to be a solid plan in place before compliance is at stake. Time Is Running Out

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How Digital Rebates Rewards & Incentives Drive Customer Loyalty

Today’s shoppers are on a mission — a mission to save time in our fast-moving world and save money in these inflationary times. Brands must do all they can to attract customers by providing speed, convenience, and savings. And digital-first rebates do just that.

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3 SHIFTS IN SHOPPERS’ SOCIAL MEDIA HABITS YOU NEED TO KNOW

We recently benchmarked our 2021 shopper survey against 2022, and here’s what we learned about the ever-changing social landscape. Needless to say, it’s shifted again in the past year — check out how below. Shorter is better While this shouldn’t come as a surprise to anyone based on today’s decreasing attention spans, short-form videos are winning hearts, and eyeballs. However, video content is just the beginning — because traffic numbers tell us visit length on all social media platforms is also dwindling. 

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Engage & Retain Consumers With Digital-First Rebates

For many consumers, price has become the primary consideration for purchase — and brands must find ways to deliver savings any way they can. Modern, digital-first rebates are powerful, effective tools for attracting and retaining shoppers. However, the process of redeeming traditional paper rebates is considered antiquated by many, so what are modern, digital-first rebates, and how can they be leveraged to engage consumers?

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Four Ways to Drive Growth With Data Transformation

Data should be a source of rich insights and enhanced profitability. Instead, painful, manual processing often results in incomplete and unstructured data that’s difficult to make sense of, while simultaneously consuming your most valuable asset — your team. Data transformation solves for this by introducing automation to the process — freeing up your team for more strategic work and providing a single location for all data and insights.

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Will DIR Reform Be Everything Pharmacies Hoped For?

Direct and indirect remuneration (DIR) fees have been a controversial topic and a thorn in the side of pharmacies for years. Responding to the pharmacy industry’s long push for DIR reform, the Centers for Medicare and Medicaid Services (CMS) issued a rule last May that will eliminate PBMs’ retroactive application of DIR fees beginning in January of 2024. As we approach this deadline, Inmar Intelligence is committed to keeping the pharmacy community informed — so you can be better prepared for the DIR reform implementation.

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DON’T MISS OUT ON PROFITS FROM STUDENT-ATHLETE INFLUENCERS

In 2021, we asked marketers about their perceptions, strategies, and concerns related to NIL (Name, Image, and Likeness legislation concerning student-athlete influencers). After running the same survey again this May, we were surprised by what little progress marketers had made in cracking the NIL code.

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Handle DSCSA's Full Implementation Like An Expert

Let’s face it. The Drug Supply Chain Security Act (DSCSA) is demanding changes to your business, and some of them will be extremely complex. Now is the time to evaluate your organization’s progress toward compliance — and take charge of completing all the necessary steps before full implementation. The good news? We’re here to help you navigate the DSCSA labyrinth. 

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