Fill out the form for instant access to our 2023 Digital Shopper Demographic Report!

It’s no surprise shoppers are relying on coupons and incentives, particularly in the wake of record-high inflation that has only recently begun to ease. But how are shoppers from different generations looking for and using those incentives?

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Experience The Power Of This Fast, Easy, All-In-One Solution.

Mistakes happen: Products can be damaged during shipping, expired foods can accidentally get left on the shelf, manufacturing defects can impact quality — the list goes on. And, while shoppers might wish for perfection, they realize it’s not always possible. In fact, they’re willing to be understanding, but only if you make it right quickly and easily.  In a recent Inmar survey, 64% of people said they are likely or very likely to buy a product again if the brand resolves the issue effectively.

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Smarter Returns Build Better Shopper Loyalty

Merchants used to stand out through location, price and the in-store shopping experience. But the online marketplace changed everything — and continues to rewrite the rules of shopper engagement.  A purchase is just the beginning.  Optimizing the post-purchase experience is the best way to strengthen shopper loyalty and outpace the competition. 

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Get Your Copy Of The One-Pager To See How Finances Will Remain Challenging For Shoppers This Year

As we ramp up into 2023, it’s more important than ever for retailers and brands to understand the financial pressures their shoppers continue to experience. While it may feel like we’re cresting the hill — with inflation rates lower month-to-month — consumers are still seeing significantly higher prices in some categories, like food-at-home.  Let’s take a look at some of the numbers.

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How to Avoid 6 Common Mistakes When Launching a New Product

We know you’ve seen that old stat floating around that says 95% of new products fail. Unfortunately, it’s true. However, you can’t let this single statistic dampen your excitement to see your new product on the shelf. Instead, use it to motivate you, and inform your strategy. 

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DIGITAL-FIRST CONSUMER APPEASEMENT PAYMENTS: THE KEY TO FOSTERING LOYALTY

Fragile customer loyalty and the power of peer influence can create liability if customer complaints are not resolved quickly and completely. When brands solve issues effectively, they increase retention. According to our recent survey, 63 percent of unhappy customers are likely to buy a product again if the brand resolves the issue effectively. So, how can brands leverage consumer payments to turn dissatisfied customers into brand advocates for life? The answer is in our new infographic, where we dig into:

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How To Maximize Your Holiday Budget With Promotions & Media

Ready to drive more units this holiday season? There’s still time. If you have funds to push your product for 2022 revenue but are unsure about the best ways to maximize that end-of-year budget, we can help. This holiday season is a unique challenge because shoppers have developed new purchase habits in response to inflation. Keeping this in mind, reaching and activating shoppers will be more challenging than ever — but still entirely possible. 84% of shoppers are actively switching brands due to price increases from inflation.

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Rebates Can Be a Great Holiday Gift for Shoppers and Brands.

Over 75% of holiday shoppers are looking for price reductions! Looking for a way to help make the holiday season a success? Digital-first rebates are the gift that keeps on giving. Why? Because not only do shoppers get discounts on their wish list items, you get the gift of valuable shopper data! Our rebates infographic is full of data and insights you can use to unwrap the holiday magic.

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Shortages, Inflation Spur New Mix of Paper and Digital Couponing

Consumers are looking for ways to save money right now, and coupons remain one of the most popular methods. However, traditional paper coupons are being supplanted by digital ones. But why is that? And which should your business use? While paper coupons are still in use, they don’t connect the usage data to the individual shopper — they cast a wide, though imprecise, net. Conversely, digital coupons can deliver data to brands and retailers about shoppers at nearly every point in the customer journey.

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