A must-read that can help your emerging brand triumph

The retail world is evolving at an unprecedented pace, and emerging brands must stay nimble to thrive. As consumers face financial pressures — and demand seamless, personalized shopping experiences — you must adapt your strategies. Our latest insights will help ensure your brand doesn’t just survive but excels in this challenging market. In this downloadable resource, you'll discover how to shape your brand’s strategy to compete with larger, more established names. Here’s a sneak peek at the valuable information inside:

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What does the future hold for retail media?

Leah Logan: Expect a shift from retail media standardization to transparency.  As brands continue to invest more in retail media, they’re looking for a consistent way to talk about and measure performance across the multiple retail media networks — to determine where to invest their budgets. While both brands and retailers see standardization at some level as a necessary step in the evolution of retail media, more complex metrics will be needed to provide rationale for how one RMN is differentiated from another. 

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