Millennials More Motivated by Rebates Than Other Shoppers

Manufacturer-funded rebates -- though underutilized by many marketers -- are highly effective in engaging millennials, generating significant promotion participation and driving accelerated and increased purchase among members of this sought-after shopper segment.

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How Can We Use Emerging Technology To Improve Community Nutrition?

In his most recent Forbes article, David Mounts speaks to tech leaders' responsibility to use technology to address timeless human challenges.

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The Next Generation of Innovators to Compete in Two Student Competitions at the 2019 Inmar Analytics Forum

Today, Inmar announced a partnership between the Inmar Analytics Forum, Wake Forest University School of Business and GENYOUth to support the next generation of analytics innovators through two competitions at the 2019 Inmar Analytics Forum, March 25-27, 2019 in Winston-Salem, NC.

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Technology Helping Retailers Transform in the Digital Age

In today's increasingly competitive marketplace, retailers and manufacturers throughout Canada are focused on optimizing the customer experience. With scaling frequency, companies are turning to digitally-driven strategies to drive traffic and differentiate themselves from the competition.

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Kroger and Inmar Finalize Strategic Relationship

Inmar and The Kroger Co. (NYSE: KR) today announced the completion of Inmar's acquisition of You Technology, LLC, a digital coupon and digital rebate publishing platform, from Kroger and the finalization of Inmar's long-term service agreement to provide digital coupon services to the Kroger family of stores.

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Keeping up in the Age of Digital Transformation

Join industry's brightest minds at the Inmar Analytics Forum, in partnership with Wake Forest University, March 25 - 27, 2019.

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Stargazing Around Grocery: Inmar Insights into 2019

It's not easy to know what lies ahead for retail grocery, but our experts have collaborated on an insightful forecast into the future for this ever-changing vertical.

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Inmar Announces Heather George, Senior Vice President of Brand Strategy at Lowes Foods, as a Keynote Speaker for 2019 Inmar Analytics Forum

Inmar Announces Heather George, Senior Vice President of Brand Strategy at Lowes Foods, as a Keynote Speaker for 2019 Inmar Analytics Forum Today Inmar announced that Heather George, SVP of Brand Strategy at Lowes Foods, is a keynote speaker at the 2019 Inmar Analytics Forum, March 25 - 27 in Winston-Salem, NC.

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Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

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