Blog

What does the future hold for e-commerce? In a word, convergence.

Thanks in large part to the shifting consumer habits that arose in lockstep with COVID-19, by next year more than half (51.3%) of the U.S. population will be digital grocery buyers. However, that doesn’t mean these shoppers won’t be visiting grocery stores (unless the Delta variant continues to grow). Instead, they’ll simply add online grocery shopping to their regular routines.

• Read more about What does the future hold for e-commerce? In a word, convergence.

Payment Gateway Vs. Payment Processor: Differences, Features & How They Work

  Understanding the differences between a payment gateway and a payment processor is crucial if you want to eliminate unnecessary costs and streamline the user experience. Both of these payment tools are key pieces in the payment processing ecosystem, and each can have a drastic, positive impact on your business's profitability and your users’ experience. But the tools have different roles at different points of the transaction.

• Read more about Payment Gateway Vs. Payment Processor: Differences, Features & How They Work

Inmar Intelligence Survey Reveals Retailers are Focused on Improving E-commerce Tools to Keep Pace with Pandemic-Changed Consumer Mindsets

A majority of retailers are investing more in their e-commerce sites, grocery pickup, personalization and promotions to satisfy shoppers’ needs and wants.

• Read more about Inmar Intelligence Survey Reveals Retailers are Focused on Improving E-commerce Tools to Keep Pace with Pandemic-Changed Consumer Mindsets

Think Shoppers Stick to Their Lists? Think Again. [Infographic]

Do you REALLY know what a shopping list means to the average consumer? You might be surprised to learn that the slip of paper, or digital list, that’s carried into the store by almost 90% of shoppers is more of a catalog of suggestions than a strict set of instructions. 

• Read more about Think Shoppers Stick to Their Lists? Think Again. [Infographic]

Queenpins Movie: Coupon Fraud Is No Joke

The Queenpins movie might be funny, but coupon fraud is no joke. You might have seen the new Queenpins movie, a comedy about coupon fraud. However, for product manufacturers, retailers, and ultimately consumers, coupon fraud is no laughing matter — as the industry bears $100MM of fraud costs every year. Watch this video to learn more about the steps we’re taking to protect our partners from this multi-million dollar problem.  

• Read more about Queenpins Movie: Coupon Fraud Is No Joke

Holiday Bummer? The Delta Variant’s Possible Holiday Impact

Just as consumers started to re-enter society, and stores, we got hit with COVID variants. There was already a measure of uncertainty among shoppers about what their holiday plans might look like, but as Delta variant cases rise around the country, COVID will still be impacting many holiday plans this year. 

• Read more about Holiday Bummer? The Delta Variant’s Possible Holiday Impact

Mix it Up! Differentiation Dominates for the “Sober-Curious”

Believe it or not, despite the intensity and stress of the last few years, consumption of alcoholic beverages has been falling. For several reasons — from health and weight loss to general frugality — drinking-age adults have been shying away from hard drinks.

• Read more about Mix it Up! Differentiation Dominates for the “Sober-Curious”

The drug supply chain never stops. Neither do we.

At Inmar, we’re intimately involved in the drug supply chain; from delivering data and insights at a drug’s market entry to facilitating its final disposition. We’ve set out to simplify the complex -- throughout the drug journey -- to drive greater efficiency, reduce waste, ensure compliance and support sustainability.

• Read more about The drug supply chain never stops. Neither do we.

3 challenges of a traditional Retail Media Network that the next evolution can solve

As COVID-19 prompted a surge in e-commerce, grocers pivoted to shore up the digital tools at their disposal. Many found success by launching Retail Media Networks (RMNs) — or devoting additional resources to existing ones — in order to capture brand dollars and consumer attention. However, there are three common challenges retailers face as they aim to deliver a competitive ROI and better experience to brands and advertisers with existing RMNs:

• Read more about 3 challenges of a traditional Retail Media Network that the next evolution can solve