Elevate Your Adult Beverage Brand Across the Shopper Journey

Turn shopper moments into measurable brand growth — with media, incentives, and retail sales data working together in one compliant platform.

THE CHALLENGE

Adult beverage brands are navigating a rapidly changing growth environment:

  • Strict regulations fragment media, promotions, and measurement
  • New Trends: Premiumization, low- and no-ABV alternatives, and moderation trends are reshaping demand
  • Consumers are more price-sensitive, health-conscious, and values-driven
  • Younger audiences are harder to reach — and harder to convert

At the same time, many brand teams are still managing disconnected media buys, incentives, and reporting — making it difficult to understand what is actually driving sales.

The Opportunity

The brands that win today don’t just buy reach — they:

a pint with friends

Engage shoppers at high-intent moments, not just broad demographics

bargain hunting online

Activate media and incentives together to move shoppers from interest to purchase

crunching the numbers

Prove incremental sales impact, not just impressions or clicks

a toast to us

Innovate confidently while staying brand-safe and compliant

The Vision

Now you can connect media, incentives, retail data, and measurement into one unified platform — turning shopper moments into accountable, repeatable growth across the entire shopper journey.

HOW

Powered by the Inmar Consumer Engagement Platform


Inmar’s Consumer Engagement Platform is purpose-built to help brands move from shopper signal to activation, sale, and proof — all within a single system.

Instead of managing multiple point solutions and partners, brand teams activate growth through one connected platform designed for regulated categories like adult beverage.

How It Works for Adult Bev Brands

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Shopper Moments are Identified with MomentsAI™

Transaction data, contextual signals, timing, and behavior surface when adult beverage shoppers are most receptive.

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AI-Driven Decisioning Selects the Right Activation

The platform determines the optimal mix of media, creator content, and incentives based on occasion, readiness, and purchase propensity.

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Compliant, Omnichannel Activation Launches

Campaigns activate across mobile, paid social, connected TV, digital out-of-home, retail, and on-premise environments — in full compliance with brand, legal, and regulatory requirements.

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Retail Sales Close the Loop

Transactions, sales lift, and iROAS are measured directly at the retailer level — tying brand investment to real outcomes.

Why This Matters for Brands

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Faster Time-to-Market

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Fewer Disconnected Vendors

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Clear Visibility into What Drives Incremental Sales

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Confidence Proving Performance to Leadership

MomentsAI Targeting
Awareness
  • Unwind At Home Moment
  • At the Bar Moment
  • Binge Watch Moment
Interest
  • Happy Hour Moment
  • Party Planning Moment
Desire
  • Get on the List Moment
  • Running Errands
  • Re-Stock Moment
Action
  • Add to Cart Moment
  • In-Store Moment

having a laugh at the bar

Media + Incentives, Working Together

an evening at home

Media creates awareness.

making a purchase

Retention improves without added operational effort.

crunching the numbers again

Retail data proves incrementality.

Media-supported offers deliver 167% higher sales lift than incentives alone.

How Everything Works Together

  • iconExclusive Data Network
  • iconAudiences + MomentsAI
  • iconPersonalized Omnichannel Media + Creator Content
  • iconDigital Incentives & Offers
  • iconRetail Execution (Online + In-Store)
  • iconSales Attribution & Measurement

A Typical Brand Activation Flow

  1. Define objectives such as trial, seasonal lift, repeat purchase, or loyalty
  2. Build audiences using purchase behavior and contextual data
  3. Activate media and creator content at key moments
  4. Deploy incentives when shoppers are ready to act
  5. Measure sales lift, iROAS, and shopper behavior
  6. Optimize in flight using real-time performance insights

Measurement & Analytics

Brands gain clear visibility into:

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Incremental sales and lift

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iROAS by retailer, channel, and geography

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Add-to-cart and redemption behavior

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On-demand dashboards with exportable reporting

Proof

Proven Results from Leading Adult Beverage Brands


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Truly

Driving Summer Sales

  • 3.4%
    Sales Lift
  • $12.31
    iROAS
  • $1.4M+
    Incremental Sales
  • 2.4%
    Add-to-cart Lift
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Patrón & Cazadores

Cinco de Mayo Activation

  • 17.21%
    Sales Lift
  • $7.41
    iROAS
  • $1.3M
    Incremental Sales
  • $9.8M
    In Products Added to Carts
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Michelob Ultra

New Year Health Messaging

  • 13.6%
    Sales Lift
  • $11.70
    iROAS
  • 124K
    Incremental Store Visits

Take the Next Step

Book a meeting to explore how Inmar can drive measurable growth for your brand.