New Inmar Intelligence Survey Reveals Expectation For Higher Volumes of Holiday Returns as Shoppers Continue to Gravitate Toward E-commerce

39 percent of holiday shoppers say they will do all of their shopping online this year, and 67 percent say they would rather ship holiday returns to avoid COVID-19 exposure, signaling expectations of higher volumes of returns and need for seamless returns process.

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Consumers Sticking to Usual Shopping Traditions this Holiday Season Amidst Uncertainty around COVID-19, According to Inmar Intelligence Holiday Shopper Insights Report

73 percent of holiday shoppers plan to start their seasonal shopping at the same time as last year and 71 percent say that they plan to shop in a supermarket or grocery store for holiday meal purchases, signaling the importance of strategic customer engagement strategies to maximize sales and drive value for shoppers.

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Make the Season Merry and Bright with Our 2020 Holiday Trends Guide

This year has been full of surprises, and the holiday season is not exempt from the unprecedented changes that 2020 has brought about. Some consumers plan to stick to tradition, while others are celebrating the holidays differently this year.  The best way to prepare for a season of uncertainty is to start early. Understanding how shopper behaviors are changing and addressing those changes in your marketing strategy is paramount to a successful holiday season. 

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Inmar Intelligence Appoints Finance and Digital Transformation Industry Veteran John Helmle as EVP & President, FinTech

Helmle brings an extensive track record of developing and managing large-scale B2B settlement and payment platforms and rapid business transformation.

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What Pharma Manufacturers Need to Know about Consumer Drug Take-Back

As jurisdictions across the U.S. continue implementing and enforcing disparate legislation mandating drug take-back programs, the burden of funding and execution for these programs has fallen upon pharmaceutical manufacturers. 

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The Next Gen Retail Media Network

What are the core components of a relevant and scalable Retail Media Network? Inmar Intelligence has identified five key points your organization needs to check off on your to-do list when building your digital advertising business, including: Developing a retail media portfolio, creating a self-service API-based tech stack, offering expert services, and more.

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Amazon Launches a New Metric: ROAS

Watch our latest video to hear Steve Ustaris, our VP Marketing, Digital Solutions, discuss the launch of Amazon's new metric: ROAS.

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Retail Media Network Growth Strategies

Walmart Media Group, Target Roundel, Kroger Precision Marketing, etc. want to tap into larger discretionary budgets among brands and non-endemic advertisers - we’re breaking down their game plan for you.

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Three Ways to Better Connect with Consumers Through Messaging

Let’s face it - customers expect personalization when they communicate with brands and retailers. In fact, 72% of consumers say they only engage with personalized messaging. Messaging channels like SMS, Facebook Messenger, and Twitter offer brands and retailers the perfect means to communicate and foster brand loyalty with their shoppers. 

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