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Inmar Intelligence Survey Reveals Retailers are Focused on Improving E-commerce Tools to Keep Pace with Pandemic-Changed Consumer Mindsets

A majority of retailers are investing more in their e-commerce sites, grocery pickup, personalization and promotions to satisfy shoppers’ needs and wants.

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Think Shoppers Stick to Their Lists? Think Again. [Infographic]

Do you REALLY know what a shopping list means to the average consumer? You might be surprised to learn that the slip of paper, or digital list, that’s carried into the store by almost 90% of shoppers is more of a catalog of suggestions than a strict set of instructions. 

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Queenpins Movie: Coupon Fraud Is No Joke

The Queenpins movie might be funny, but coupon fraud is no joke. You might have seen the new Queenpins movie, a comedy about coupon fraud. However, for product manufacturers, retailers, and ultimately consumers, coupon fraud is no laughing matter — as the industry bears $100MM of fraud costs every year. Watch this video to learn more about the steps we’re taking to protect our partners from this multi-million dollar problem.  

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Holiday Bummer? The Delta Variant’s Possible Holiday Impact

Just as consumers started to re-enter society, and stores, we got hit with COVID variants. There was already a measure of uncertainty among shoppers about what their holiday plans might look like, but as Delta variant cases rise around the country, COVID will still be impacting many holiday plans this year. 

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Mix it Up! Differentiation Dominates for the “Sober-Curious”

Believe it or not, despite the intensity and stress of the last few years, consumption of alcoholic beverages has been falling. For several reasons — from health and weight loss to general frugality — drinking-age adults have been shying away from hard drinks.

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The drug supply chain never stops. Neither do we.

At Inmar, we’re intimately involved in the drug supply chain; from delivering data and insights at a drug’s market entry to facilitating its final disposition. We’ve set out to simplify the complex -- throughout the drug journey -- to drive greater efficiency, reduce waste, ensure compliance and support sustainability.

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3 challenges of a traditional Retail Media Network that the next evolution can solve

As COVID-19 prompted a surge in e-commerce, grocers pivoted to shore up the digital tools at their disposal. Many found success by launching Retail Media Networks (RMNs) — or devoting additional resources to existing ones — in order to capture brand dollars and consumer attention. However, there are three common challenges retailers face as they aim to deliver a competitive ROI and better experience to brands and advertisers with existing RMNs:

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More time for patients is the sign of an Inmar client

For pharmacy managers operating in today’s rapidly evolving healthcare space, it seems there are more questions than answers.

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21 Stats You Should Know When Developing Your Omnichannel Strategy

As we start to look ahead to a new year (where did the time go?!), the presence and importance of omnichannel marketing are becoming all the more apparent. Integrated, cooperative shopping systems and investment into continuous modernization of those structures help brands and retailers connect better with their customers and — more importantly — capture a larger share of shopper dollars. 

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