Promotions That Work: Essentials for Emerging Brands

For many emerging brands, promotions can feel overwhelming, but they’re also one of the most powerful tools you have to win new customers, drive trial, and build long-term loyalty. The challenge? Promotions often come with hidden complexities, and, without the right guidance, many brands don’t even realize the importance of things like GS1 standards or selecting the right offer type until it’s too late. Without the right foundation, promotions can quickly become costly mistakes that hurt retailer relationships and waste valuable budget.

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Inmar Intelligence Named Digital Incentive and Settlement Provider for RSA America’s Retailer Network

Inmar Intelligence, a leader in data-driven media and incentive technology, today announced a new strategic partnership with RSA America, a top retail technology solutions provider supporting independent grocers across the United States. With this new partnership, Inmar becomes RSA’s digital incentive and coupon settlement provider, delivering best-in-class promotions and savings tools to RSA’s expansive retailer network of more than 250 independent retailers.

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Inmar Intelligence awarded pharmacy claims reconciliation and DSCSA compliance agreements with Premier, Inc.

Inmar Intelligence has been awarded national agreements with Premier, Inc. to provide pharmacy claims reconciliation and DSCSA compliance solutions, helping pharmacies improve revenue cycle performance and meet regulatory requirements.

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Snipp Interactive and Inmar Intelligence Partner to Bring Digital Grocery Incentives to Consumer Banking

Industry-first collaboration linking Inmar’s Digital Incentives Retailer Network with Snipp’s Financial Media Network to deliver targeted CPG offers to millions of bank customers.

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Why Dealership Marketing Fails Without Data Activation

The Hidden Challenge in Dealership Marketing Despite having access to vast amounts of customer, sales, and service data, many car dealerships struggle to turn insights into measurable outcomes. The real challenge in dealership marketing isn’t the data itself, it’s the failure to operationalize it effectively. Let’s explore why dealerships often fall short when it comes to activating their data, and how addressing these gaps can unlock stronger customer engagement, retention, and revenue growth.

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Why a Customer Needs a GS1 Certificate

Modern retailers and distributors demand a consistent, standardized product identification system. To participate effectively in today’s retail ecosystem, businesses—especially manufacturers, brand owners, and private labelers—need to license a GS1 Company Prefix, GS1 US GTIN, or Global Location Number (GLN) from GS1. 

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ACP Industry Conference for Coupons and Promotions 2025

IS YOUR INCENTIVE STRATEGY BUILT FOR THE NEXT ERA OF RETAIL? Inmar is committed to helping the industry modernize incentives, enhance transparency, and better engage today’s value-driven shoppers. That’s why we’re proud to take the stage at the Association for Couponing Professional’s 2025 Conference for Coupon & Promotions, the leading conference for professionals shaping the future of couponing, promotions, and shopper engagement.

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What is GS1? The Global Standard That Powers Commerce

In today’s fast-moving, data-driven world, standardization is the key to operational efficiency, product traceability, and consumer safety. At the heart of that standardization is GS1—a not-for-profit organization that has revolutionized how businesses identify, capture, and share information about products, locations, assets, and services.

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Category Trends: Beverage & Hydration

What’s Moving in the Beverage Aisle As we move into the later summer months and into fall, hydration and functional beverages continue to outperform, driven by warm temps, outdoor routines, and consumers’ increasing desire to remain healthy and hydrated. The big question is: what comes next?

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