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Community Makes Consumer Drug Take-Back Day a Success

Did you participate in National Prescription Drug Take-Back Day? We hope so! Inmar Intelligence hosted our third Consumer Drug Take-Back event in conjunction with the Winston-Salem Police Department on October 23rd. These Take-Back days provide a convenient and safe way to dispose of unused medications and a chance to help make our communities safer. Every participant is helping us bring awareness to the problem of surplus prescription drugs in our communities.

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GETTING YOUR HOUSE READY FOR THE HOLIDAYS

In preparation for the holidays, consumers begin planning their cleaning schedules, browsing for inspiration, and decorating their homes — inside and out — earlier every year. In fact, 95% of consumers say they decorate in November.  Those same consumers are also on social media, talking about holiday topics and stressors, months before the holidays hit. That’s an opportunity for marketers to work their way onto shopping lists.  Here are 3 other opportunities, as we head into the holiday season:

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Inmar Intelligence Survey Reveals New Data On Social Media Usage, Current Channel Preferences, and Predictions for Next Favorite Platforms

Facebook, Instagram and Youtube ranked among the highest used social media platforms, but users predict that their preferences and where they shop via social media platforms will change in 2022.

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Brand-switching isn’t going away this holiday season!

Last year, many shoppers purchased alternate brands, with as much as 56% of brand-switching purchases made due to out-of-stocks. Now, it appears that brand-switching isn't going away, even with a return to a bit of normalcy in grocery stores. In the last three months, 83% of shoppers made a brand-switching purchase. What motivated the brand switch for these shoppers? It ultimately came down to price.

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Inmar Intelligence Announces New Promotion Planner Tool to Provide Promotion Guidance in Seconds

As part of the Promotions Performance Platform, this tool gives guidance to brands for improved execution

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Consumer Drug Take-Back Milestone — Half A Million Pounds Collected!

Half a million pounds. It sounds like a lot, but how much is it? Half a million pounds is equivalent to two and a half blue whales, a 2,500 square foot home or a locomotive engine. That’s how much unwanted medication we’ve collected through the placement of 4,000 kiosks with the Consumer Drug Take-Back program.

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The Future of Brand and Retail Partnerships

The Future of Brand and Retail Partnerships might be one of the most important playbooks you ever download. Why? Because collaboration between retailers and brands isn’t just beneficial — it’s quickly becoming mandatory for success in an increasingly digitized shopping environment. 

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Emerging Brands Shopper Statistics & Behaviors You Need to Know [Infographic]

Emerging brands, listen up! Shoppers are eager to discover smaller, lesser-known brands for a new and exciting buying experience. We surveyed 1,000 emerging brands shoppers and learned that, among first-time buyers of an emerging brand, 89% were likely to purchase again. However, if you can’t get those buyers to purchase for the first time, does it matter?

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How will hosts be hosting this holiday season?

It’s only a matter of time before the radio stations queue up the holiday jingles and stores start filling displays with festive winter decor. Though we may still be months away from the holiday festivities, it’s never too early to construct a data-driven approach that makes the best use of holiday consumer trends. 

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