By Leah Logan, Vice President, Retail Media Transformation
Retail media has entered 2026 with real momentum, but also growing friction. The channel is stronger than it was a year ago, yet the forces driving growth are shifting, and many long-held assumptions are starting to strain.
In this brief fireside chat, Leah Logan (VP of Retail Media Transformation, Inmar) and Andrew Lipsman (Founder & Chief Analyst, Media, Ads + Commerce) reveal the 5 predictions that are shaping what comes next for retail media in 2026. Their conversation focuses on where expectations are quietly changing, where execution is getting harder, and where opportunity is still being underestimated across in-store, off-site, social video, creators, and measurement.
Click below to tune in:
Want to dig deeper? Read Andrew’s article on The Drum detailing 10 forecasts for retail media in 2026.
Next Up? Don’t Miss the Inaugural Episode of the Retail Media Confessions Series
This conversation sets the stage for what’s ahead. The new Retail Media Confessions series hosted by Andrew and Leah kicks off in February with continuous video series each month featuring candid conversations between these retail media aficionados and various industry guests — focused on the structural, strategic, and organizational tensions shaping retail media’s next phase.
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