This Back-to-School (BTS) season, families are more focused than ever on squeezing their wallets, protecting their health, and making smart, intentional purchases. They're weighing every decision — focusing on not only price, but also emotional and practical value.
That gives brands and retailers a powerful window to connect — and win their share of Back-to-School spending.
Here is Your Checklist for Smarter BTS Marketing
Our latest report breaks down the key trends, shopper behaviors, and strategies you need to know now:
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Value-Driven Parents Are in Control
With ongoing economic uncertainty, 92% of shoppers say deals and loyalty perks will determine what they buy — and where. Win them over with personalized offers that show up where they’re already shopping. -
Health Is Driving Urgency
Half of all parents say health concerns are a top priority this year. And 88% say those concerns will shape what they buy. Reach them early with clear, relevant messaging and time-sensitive digital incentives. -
Social Content Inspires Conversion
70% of consumers say social and creator content influences their school shopping. Combine short-form videos, shoppable media, and targeted offers to turn inspiration into conversion.
As you plan for back to school and beyond, use these insights to reach families — in-store, online, and everywhere in between.