In-store vs. Online. What’s Driving Where Shoppers Buy?

Shoppers were predicted to spend heavily during the 2022 holiday season. Despite economic pressures, that turned out to be spot on. The surprise? How much of it didn’t happen on the couch. More than half of online shoppers returned to in-store shopping last season. According to our recent research, online shopping remains beneficial for most merchants — but with in-store shopping back on the table, shoppers are being more selective about where and how they spend their money.

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Smarter Returns Build Better Shopper Loyalty

Merchants used to stand out through location, price and the in-store shopping experience. But the online marketplace changed everything — and continues to rewrite the rules of shopper engagement.  A purchase is just the beginning.  Optimizing the post-purchase experience is the best way to strengthen shopper loyalty and outpace the competition. 

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Tracking Change in Reverse Logistics Value Recovery

MOUNTAINS OF INVENTORY CREATE A SLIPPERY SLOPE FOR RETAILERS Nearly every retailer was blinded by the blizzard of change kicked off during the pandemic. It started out innocently enough. For many of us, online shopping became a welcome interruption from the doldrums of lockdown. And when packages arrived, the delivery reminded us we were still connected to something beyond the confines of our homes.

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Majority Of Holiday Shoppers Say They've Returned To Pre-Pandemic Shopping Habits

In a recent survey of 3,000 US consumers, 63 percent say they've settled back into shopping habits from before COVID. The survey also found that 40 percent of respondents subscribe to annual delivery or pick up services, and many are willing to pay for this convenience. Here's a closer look at the findings.

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BUILD A MORE SUSTAINABLE LAST MILE WITH SELF-SERVICE RETURNS

It’s no secret that population density makes deliveries and returns more cost effective and sustainable. But how do carriers make that a reality for every customer, regardless of their nearest neighbor? With a smarter, more convenient option.

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You Already Have The Solution To Urban E-Commerce Pollution

A whopping 81% of online shoppers think the burden of eco-friendly commerce rests with the merchant, and by association, their carrier. To them, sustainable delivery should always be an option, if not the default. In fact, it’s now as important a decision maker as competitive price when it comes to buying. And shoppers are hip to greenwashing.

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Are You Leaving Profits Vulnerable to Hidden Competitors?

Effective liquidation of overstocks and returns is critical to maximizing product lifecycle value and protecting the bottom line. And, if properly monitored and controlled, the secondary market can make a lot of money for both retailers and manufacturers -- while keeping product out of landfills and meeting everyone’s sustainability goals.

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IT’S A NO-BRAINER SUSTAINABILITY SOLUTION EVERYONE WILL LOVE

Consumers care about sustainability. That’s been drilled into us over and over again in surveys and trade publications over the last few years. And consumers aren’t just saying it. They’re sincere — and actively seeking out companies that help move the conservation needle.

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To Return and Refund or Just Refund? That is the Question.

Omnichannel retailers should ask for items to be returned in-store.  Conveniently, 60 percent of shoppers prefer to make in-store returns — where they receive a refund or store credit on the spot. Armed with fresh funds, they’re likely to make new purchases while they’re there, connecting the online experience to the physical store. When executed properly, this can differentiate your banner, boost shopper loyalty and increase customer lifetime value.

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