Brian Kathmann, Vice President, Product Management, Healthcare:
Every February, American Heart Month raises awareness about cardiovascular disease, the leading cause of death in the United States. This initiative highlights the importance of prevention, early detection, and coordinated care in addressing heart disease. With heart-related healthcare costs projected to exceed $1.1 trillion by 2035, healthcare organizations are looking for sustainable strategies to manage long-term cardiovascular care.
Pharmacies play a crucial role in heart health, serving as accessible healthcare providers for patients managing chronic conditions such as hypertension and high cholesterol. With frequent patient interactions, pharmacies support medication adherence, offer preventive screenings, and provide guidance on lifestyle modifications. Expanding the role of pharmacies in cardiovascular care can contribute to more consistent patient engagement and better disease management.
However, the sustainability of these services relies on effective revenue cycle management (RCM). Pharmacies, like other healthcare providers, must navigate complex reimbursement processes to maintain financial stability. Streamlined RCM ensures timely reimbursements, reduces claim denials, and supports the financial viability of expanded pharmacy services. By optimizing billing and payment structures, pharmacies can reinvest in technology, staffing, and patient care initiatives, further enhancing their role in heart health management.
As American Heart Month continues to raise awareness of cardiovascular health, collaboration between healthcare systems, payers, and pharmacies is critical. Strengthening partnerships can expand patient access, improve care coordination, and support long-term heart health solutions. Ensuring a strong financial infrastructure through effective RCM allows pharmacies to remain a vital component of the cardiovascular care continuum.