The Four Keys to Solving the Influencer Marketing KPI Conundrum

The Shopper Journey is no longer linear. Measurement within Influencer Marketing can be difficult for this reason.  67% of consumers use multiple channels to complete a single transaction. Today’s connected shopper may go one place for a product review, another for a promotion and yet another to complete their purchase.

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Four Considerations When Choosing a Reverse Logistics Provider

Managing your own product returns and reverse supply chain can be costly and labor intensive. This effort draws focus and resources away from the forward supply chain and the all-important function of getting products to your customers.

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Back-to-School Shopping Is In Full Swing Despite Unknowns Surrounding School Settings this Fall, According to Inmar Intelligence’s Back-to-School Shopper Insights Report

Fifty-four percent of shoppers plan to purchase back-to-school items in-store and online and 85 percent of shoppers plan to purchase items from at least two retailers, signaling that shopper loyalty and engagement are key to maximizing sales.

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2020 Consumer Drug Take-Back Virtual Press Event Recap and Video

The diversion and misuse of prescription medications poses a serious threat to public health in California and the nation. Now, authorities in some states are reporting rises in overdoses during the COVID-19 crisis, potentially from the resulting stress and isolation. It is more important than ever that consumers have a safe and convenient means to dispose of unwanted medications. 

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Candy Corn, Costumes, and COVID: A Chilling Halloween Combination

Although the summer of 2020 may have felt like the longest episode of the Twilight Zone yet, a spooky holiday is creeping up on us like a black cat in a graveyard. Indeed, fall foliage and pumpkin spice will remain a staple this Halloween season; however, social distancing and mask-wearing protocol may make Halloween a little extra eerie. 

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Retail Media Networks Are More Than Just “Hype”

Retail Media Networks are programs established by retailers and designed to “aggregate consumer traffic on digital commerce sites and apps and sell ad space to brands seeking favorable positioning near shoppers’ intended destinations.”

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INSIGHTS INTO RX INDUSTRY ACTIVITY: 8/6/2020

Recent analysis of industry activity performed using our new PrescriptiveIQ for Healthcare solution revealed several significant trends driven by, and developing out of, the COVID-19 pandemic.  

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COVID-19 Hasn't Slowed Down Influencer Marketing

Previous Forrester research predicted a 10% - 20% decrease in influencer spending in 2020 as a direct result of the COVID-19 pandemic. This was backed up by industry news about ‘The Death of Influencer Marketing’.

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Wakefern Taps Inmar Intelligence Retail Cloud to Expand Its Retail Media Network

Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media.

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