BAKE UP YOUR HOLIDAY STRATEGY WITH THESE INSIGHTS

Baking and the holiday season go hand-in-hand. In fact, a massive number of shoppers, 93%, claim baking is an integral part of the holiday experience. And almost half will be cooking meals at home every day during the fall and winter months.

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August 2021 Inmar Intelligence Digital Coupons Usage Survey

This survey captured insights into digital coupon usage. How important is a loyalty or reward program for customers? When they see a coupon, how likely are they to clip and use it in-store or online? Do coupons affect shopper behavior? Get the answers in this Inmar Intelligence survey.

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In-Store Ads and Incentives Are More Impactful Than You Thought! [Infographic]

So it looks like four percent of your shoppers are completely immune to any discounts, points, or credits you throw at them. Bummer. Now, what to do with the other ninety-six percent? We surveyed 1,000 shoppers, and found that a large number are “sometimes” or “occasionally” influenced by those incentives. Almost a quarter of consumers report always being influenced. That’s a big deal.

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Drink Up These Adult Beverage Shopper Personas!

Want to know exactly what adult beverage shoppers are looking for, and when they’re looking for it? This guide has you covered.  Whether you’re trying to sell beer to a 35-year-old woman in May, vodka to a 60-year-old man around the Holidays, or foods that pair well with both, our data-driven insights can help you create relevant, personalized messages that will resonate and motivate shoppers.

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What does the future hold for e-commerce? In a word, convergence.

Thanks in large part to the shifting consumer habits that arose in lockstep with COVID-19, by next year more than half (51.3%) of the U.S. population will be digital grocery buyers. However, that doesn’t mean these shoppers won’t be visiting grocery stores (unless the Delta variant continues to grow). Instead, they’ll simply add online grocery shopping to their regular routines.

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Payment Gateway Vs. Payment Processor: Differences, Features & How They Work

  Understanding the differences between a payment gateway and a payment processor is crucial if you want to eliminate unnecessary costs and streamline the user experience. Both of these payment tools are key pieces in the payment processing ecosystem, and each can have a drastic, positive impact on your business's profitability and your users’ experience. But the tools have different roles at different points of the transaction.

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Inmar Intelligence Survey Reveals Retailers are Focused on Improving E-commerce Tools to Keep Pace with Pandemic-Changed Consumer Mindsets

A majority of retailers are investing more in their e-commerce sites, grocery pickup, personalization and promotions to satisfy shoppers’ needs and wants.

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Think Shoppers Stick to Their Lists? Think Again. [Infographic]

Do you REALLY know what a shopping list means to the average consumer? You might be surprised to learn that the slip of paper, or digital list, that’s carried into the store by almost 90% of shoppers is more of a catalog of suggestions than a strict set of instructions. 

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Queenpins Movie: Coupon Fraud Is No Joke

The Queenpins movie might be funny, but coupon fraud is no joke. You might have seen the new Queenpins movie, a comedy about coupon fraud. However, for product manufacturers, retailers, and ultimately consumers, coupon fraud is no laughing matter — as the industry bears $100MM of fraud costs every year. Watch this video to learn more about the steps we’re taking to protect our partners from this multi-million dollar problem.  

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