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  • Solutions
    • FinTech Solutions
      • B2B Settlement & Fraud Solutions
      • - Brand Coupon Settlement
      • - Retail Coupon Settlement
      • B2C Payment Solutions
      • Fraud Mitigation
      • G2C Payment Solutions
      • Omni-channel Payment Solutions
      • Trade Promotion
    • Retail and CPG Supply Chain
      • Inmar Returns Management
      • Post-Purchase Experience Management
      • e-Commerce Reverse Logistics
      • Liquidation and Remarketing
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      • Drug Diversion Surveillance
      • EXPIdentify Hazardous Waste Identification
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      • Pharmacy Performance Analytics
      • Manufacturer Pharmaceutical Recall
      • MedEx Pharmacy Workflow Management
      • MyRxCard Discount Program
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  • The Silver Lining to Promotion Budget Cuts
  • Retail
  • The Silver Lining to Promotion Budget Cuts

    Every marketer has had to do it at some point in their career: pivot away from their carefully crafted promotional calendar in order to reduce costs and free up budget. This has been especially true this year as Gartner’s Annual CMO Spend Survey Research 2020 found that nearly 44% of CMOs are facing midyear budget cuts in 2020 as a result of the pandemic. While diminishing budgets present significant challenges for marketers, there is a silver lining to this situation -- the necessitated modernization of promotional execution. 
    • Read more about The Silver Lining to Promotion Budget Cuts
  • Three Promotional Plays for a Stronger Fourth Quarter
  • Trade Promotions
  • Three Promotional Plays for a Stronger Fourth Quarter

    In a “normal” year, the back half of 2020’s promotional calendar would have been locked in months ago. But this year -- it goes without saying -- is different. Despite being in month 10 (!) of the calendar year, some CPG brands and their marketing partners have yet to finalize how, or even if, they will promote during the year’s final quarter. 
    • Read more about Three Promotional Plays for a Stronger Fourth Quarter
  • UNDERSTANDING HOLIDAY SHOPPERS -  3 BUYER PERSONAS YOU NEED TO KNOW
  • Influencer Marketing
  • Understanding Holiday Shoppers - 3 Buyer Personas You Need to Know

    From practicing their “Fa-la-la’s” to perfecting their figgy pudding, consumers are actively planning their holiday celebrations. But, many marketers are still trying to figure out how to most effectively reach seasonal shoppers this year. 
    • Read more about Understanding Holiday Shoppers - 3 Buyer Personas You Need to Know
  • The “Other Half” of a Successful Retail Media Network
  • COVID-19
  • The “Other Half” of a Successful Retail Media Network

    Adding programmatic capabilities to their Retail Media Networks, aka- “offsite media,” retailers can provide advertisers with increased scale without overcrowding their website with ads. It also enables the retailer to monetize their most highly valued marketing assets: their data. 
    • Read more about The “Other Half” of a Successful Retail Media Network
  • Self-Serve Options are a “Must” for Retail Media Networks
  • E-commerce
  • Self-Serve Options are a “Must” for Retail Media Networks

    As retailers and grocers continue to build out their Retail Media Networks, they should consider investing in self-service features. If not, they risk losing their share of budgets from advertisers and agencies that require the additional transparency and control that direct, hands-on-keyboard access provides.
    • Read more about Self-Serve Options are a “Must” for Retail Media Networks
  • A Short Menu for Building Holiday Food and Beverage Success with Downloadable Trends Guide
  • Influencer Marketing
  • A Short Menu for Building Holiday Food and Beverage Success

    As the 2020 holiday season swiftly approaches, all indications are that consumers are more-than-eager to deck the halls and serve up celebrations with family and friends that will satisfy their hunger for good times and good food.
    • Read more about A Short Menu for Building Holiday Food and Beverage Success
  • New Inmar Intelligence Survey Reveals Expectation For Higher Volumes of Holiday Returns as Shoppers Continue to Gravitate Toward E-commerce

    39 percent of holiday shoppers say they will do all of their shopping online this year, and 67 percent say they would rather ship holiday returns to avoid COVID-19 exposure, signaling expectations of higher volumes of returns and need for seamless returns process.
    • Read more about New Inmar Intelligence Survey Reveals Expectation For Higher Volumes of Holiday Returns as Shoppers Continue to Gravitate Toward E-commerce
  • Consumers Sticking to Usual Shopping Traditions this Holiday Season Amidst Uncertainty around COVID-19, According to Inmar Intelligence Holiday Shopper Insights Report

    73 percent of holiday shoppers plan to start their seasonal shopping at the same time as last year and 71 percent say that they plan to shop in a supermarket or grocery store for holiday meal purchases, signaling the importance of strategic customer engagement strategies to maximize sales and drive value for shoppers.
    • Read more about Consumers Sticking to Usual Shopping Traditions this Holiday Season Amidst Uncertainty around COVID-19, According to Inmar Intelligence Holiday Shopper Insights Report
  • Make the Season Merry and Bright with Our 2020 Holiday Trends Guide
  • Influencer Marketing
  • Make the Season Merry and Bright with Our 2020 Holiday Trends Guide

    This year has been full of surprises, and the holiday season is not exempt from the unprecedented changes that 2020 has brought about. Some consumers plan to stick to tradition, while others are celebrating the holidays differently this year.  The best way to prepare for a season of uncertainty is to start early. Understanding how shopper behaviors are changing and addressing those changes in your marketing strategy is paramount to a successful holiday season. 
    • Read more about Make the Season Merry and Bright with Our 2020 Holiday Trends Guide

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