DIR reform in 2024: One step forward, two steps back

The article delves into the advancements and obstacles facing Direct and Indirect Remuneration (DIR) reform in 2024 within the pharmacy sector. It outlines the move from retroactive to upfront DIR fees, the financial pressures on pharmacies, and initiatives to broaden the scope of pharmacy services. Despite certain improvements like clawback elimination, the transition has introduced cash flow difficulties and decreased transparency. The article underscores the significance of comprehending and managing these reforms to bolster pharmacy viability and promote value-based care endeavors.

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Manufacturer CMOs Reevaluate Retail Media Network Investments

Inmar Intelligence Research Reveals Future Outlook of the State of Retail Media Networks

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Successful Returns Management Starts With An Effective Returns Policy

Establishing a clear and consistent returns policy is an absolute requirement for any drug- or device-maker committed to successfully mitigating the financial liability attached to product flowing back through the supply chain.

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US Department of Health and Human Services Selects Inmar Intelligence for a 5-year Contract to Deliver Pharmaceutical Supply Chain Solutions

Inmar Intelligence, a leading provider of data-driven healthcare technology solutions, today announced it has secured a contract with the US Department of Health and Human Services (HHS) to provide pharmaceutical supply chain solutions across the country.

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The Push for Healthcare Price Transparency: Will Pharmacies See a Benefit?

By Jason Murry, Senior Director, Healthcare Sales: Recent passage of the Lower Costs, More Transparency (LCMT) Act in a bipartisan vote by the U.S. House of Representatives is being heralded by the bill’s sponsors as “landmark legislation,” but is it really? The bill -- which is a long way from becoming law -- is focused on the very politically popular issue of lowering prescription drug prices for consumers. But where is the benefit for pharmacies?  

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What does the future hold for retail media?

Leah Logan: Expect a shift from retail media standardization to transparency.  As brands continue to invest more in retail media, they’re looking for a consistent way to talk about and measure performance across the multiple retail media networks — to determine where to invest their budgets. While both brands and retailers see standardization at some level as a necessary step in the evolution of retail media, more complex metrics will be needed to provide rationale for how one RMN is differentiated from another. 

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How to Train For an Undefeated Season

Due to inflation, consumers are adjusting their spending habits, particularly for events like the Big Game. Our guide provides insight into current consumer trends and offers strategies for tailoring your promotions accordingly. A significant 60% of consumers plan to watch the game — with 86% doing so in a group setting — presenting ample opportunities for brands and retailers. Download our guide to learn about:

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Today’s retail media connects shoppers, physical stores and the digital environment

It’s predicted that by 2027, retail media ad spending in the United States will exceed $100 billion, making up almost 27% of all digital ad spending in the country. As investment in retail media continues to grow, it is clear that interest is not one-sided.

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Create The Optimal Promotion Method Mix For Your Brand

In the face of escalating prices, 30% of shoppers — who previously didn't use coupons — are now tapping into digital discounts.  However, even though digital redemption volume and share have reached a milestone, many shoppers still use various coupon methods. Want to know what this means for your promotion strategy? Download our 2023 Mid-Year Promotions and Incentives Recap, and equip yourself with the latest industry trends to refine your strategy.

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