The Silver Lining to Promotion Budget Cuts

Every marketer has had to do it at some point in their career: pivot away from their carefully crafted promotional calendar in order to reduce costs and free up budget. This has been especially true this year as Gartner’s Annual CMO Spend Survey Research 2020 found that nearly 44% of CMOs are facing midyear budget cuts in 2020 as a result of the pandemic. While diminishing budgets present significant challenges for marketers, there is a silver lining to this situation -- the necessitated modernization of promotional execution. 

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Three Promotional Plays for a Stronger Fourth Quarter

In a “normal” year, the back half of 2020’s promotional calendar would have been locked in months ago. But this year -- it goes without saying -- is different. Despite being in month 10 (!) of the calendar year, some CPG brands and their marketing partners have yet to finalize how, or even if, they will promote during the year’s final quarter. 

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Understanding Holiday Shoppers - 3 Buyer Personas You Need to Know

From practicing their “Fa-la-la’s” to perfecting their figgy pudding, consumers are actively planning their holiday celebrations. But, many marketers are still trying to figure out how to most effectively reach seasonal shoppers this year. 

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The “Other Half” of a Successful Retail Media Network

Adding programmatic capabilities to their Retail Media Networks, aka- “offsite media,” retailers can provide advertisers with increased scale without overcrowding their website with ads. It also enables the retailer to monetize their most highly valued marketing assets: their data. 

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Self-Serve Options are a “Must” for Retail Media Networks

As retailers and grocers continue to build out their Retail Media Networks, they should consider investing in self-service features. If not, they risk losing their share of budgets from advertisers and agencies that require the additional transparency and control that direct, hands-on-keyboard access provides.

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A Short Menu for Building Holiday Food and Beverage Success

As the 2020 holiday season swiftly approaches, all indications are that consumers are more-than-eager to deck the halls and serve up celebrations with family and friends that will satisfy their hunger for good times and good food.

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New Inmar Intelligence Survey Reveals Expectation For Higher Volumes of Holiday Returns as Shoppers Continue to Gravitate Toward E-commerce

39 percent of holiday shoppers say they will do all of their shopping online this year, and 67 percent say they would rather ship holiday returns to avoid COVID-19 exposure, signaling expectations of higher volumes of returns and need for seamless returns process.

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Consumers Sticking to Usual Shopping Traditions this Holiday Season Amidst Uncertainty around COVID-19, According to Inmar Intelligence Holiday Shopper Insights Report

73 percent of holiday shoppers plan to start their seasonal shopping at the same time as last year and 71 percent say that they plan to shop in a supermarket or grocery store for holiday meal purchases, signaling the importance of strategic customer engagement strategies to maximize sales and drive value for shoppers.

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Make the Season Merry and Bright with Our 2020 Holiday Trends Guide

This year has been full of surprises, and the holiday season is not exempt from the unprecedented changes that 2020 has brought about. Some consumers plan to stick to tradition, while others are celebrating the holidays differently this year.  The best way to prepare for a season of uncertainty is to start early. Understanding how shopper behaviors are changing and addressing those changes in your marketing strategy is paramount to a successful holiday season. 

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