ORCHESTRATING RELEVANCE IN A HIGHLY REGULATED MARKETPLACE
Adult beverage growth today is driven by selectivity. Consumers are more intentional, more price-conscious, and more occasion-driven, while brands and retailers face increasing regulatory complexity and fragmented activation across media, incentives, and retail.
At DISCUS 2026, Inmar Intelligence is proud to support the industry as a strategic partner—helping brands and retailers connect verified 21+ shoppers with the right message, value, and experience in the moments that matter most.
Our focus: enabling connected, compliant shopper journeys that drive measurable business impact.
HEAR FROM INDUSTRY EXPERTS
Clicks, Taps, and Pours: AI’s Role in the Spirits Marketplace
Artificial intelligence is unlocking new opportunities for the distilled spirits industry while introducing complexities across sales and marketing.
Join us on March 4th at 9:00 AM ET in Commonwealth 8 to hear how data, automation, and intelligent tools can help brands scale relevance, simplify execution, and multiply the impact of a single activation—while maintaining compliance and proving performance.
GET AHEAD OF THE CONVERSATION
The next era of adult beverage growth is built on relevance, compliance, and connection. Explore recent Inmar insights that help brands and retailers engage the right shoppers, activate smarter, and measure what truly drives sales:
ADAPTING TO SELECTIVE SHOPPERS
Adult beverage growth now depends on precision. Examine how to align media, incentives, and retail activation to influence purchase decisions at the shelf, while navigating compliance and proving sales impact.
ENGAGE SHOPPERS IN A CHANGING ECONOMY
Price sensitivity is changing how alcohol shoppers discover and choose brands. This on-demand webinar explores practical ways to connect verified 21+ shoppers with relevant messaging and value—while scaling efficiently across markets.
HOW JÄGERMEISTER DROVE RELEVANCE AT RETAIL
See how Jägermeister combined relevant offers and media to drive in-store action. This case study shows how connecting activation to real purchase behavior delivers measurable sales lift for both brands and retailers.
MEET WITH OUR TEAM!
We look forward to meeting with industry peers to discuss how relevance, compliance, and connection come together to drive growth in adult beverage. Connect with our team to explore how the right strategies, activated in the right moments, can help you:
- Simplify compliance without slowing execution
- Align media and incentives to real shopper behavior
- Prove incremental sales impact across the funnel
We’ll see you in Louisville!