Alcohol marketers are facing more pressure than ever. Consumers are rethinking their purchases, baskets are shrinking, and loyalty is no longer guaranteed. To stay competitive, brands need more than a good product — they need a smarter, more flexible approach.
In this on-demand session hosted by the Distilled Spirits Council of the US (DISCUS), thought leaders from Inmar Intelligence and Mark Anthony Brands explore new data revealing how alcohol shoppers are making decisions today, and share proven strategies to keep your brand in the conversation and in the cart.
Watch the recording to learn:
- How generational behaviors shape alcohol decision-making
- Media and incentive strategies that can be optimized in real-time
- Real-world examples from Mark Anthony Brands
If you're looking to improve performance and connect with alcohol buyers in the right moments, this session is worth a watch.