Inmar Intelligence graphic for “Mastering the Mix: Paper vs. Digital Coupon Strategies” beside a shopper scanning paper coupons at a grocery checkout

Mastering the Mix: Paper vs. Digital Coupon Strategies

In the competitive Consumer Packaged Goods (CPG) landscape, the question isn’t whether to use coupons, but which format will drive the highest ROI. While digital adoption is skyrocketing, paper remains a powerhouse for specific demographics. To maximize growth, brands must understand the unique roles of paper and digital incentives within a unified promotional strategy.

EY US unveils Entrepreneur Of The Year® 2026 Southeast Award finalists

Recognizing ambitious leaders who are shaping the future of their industries EY US today announced the finalists for the Entrepreneur Of The Year® 2026 Southeast Award. Now in its 41st year, the Entrepreneur Of The Year® program celebrates the bold leaders who disrupt markets through the world’s most ground-breaking companies, revolutionizing industries and uplifting communities. The program honors entrepreneurs whose innovations drive economic growth and help shape the future of business.