What Poor Cart Verification Is Actually Costing You
Incomplete crash cart verification can create hidden costs through rework, wasted supplies and increased clinical risk. Explore why accurate verification requires more than automation alone and how small workflow gaps can impact readiness across the entire system.
Why HCP Marketing Still Struggles With Relevance and What Needs to Change
By Emily Welker, Sr. Sales Director, Head of Healthcare Media Healthcare marketers have never had more data about healthcare professionals (HCPs). Specialty, prescribing behavior, patient volume, location, affiliations—these signals power highly precise targeting strategies across endemic platforms and programmatic media. And yet, many brands still struggle with one persistent challenge: relevance.
P2PI Retail Media Summit 2026
This year’s Path to Purchase Institutes Retail Media Summit creates an important space for those conversations — bringing together leaders across the ecosystem to share strategies, challenges, and real-world innovation shaping the next phase of retail media.
Why Regulators View Your Influencers Differently Than You Do
By Emily Welker & Heather Riccobono The pharmaceutical industry has officially entered its "influencer era", but there is a fundamental disconnect threatening the shelf life of these campaigns. Many pharma marketers still treat influencers like independent creators, while the FDA treats them as brand spokespeople.Inmar Intelligence Solves Retail Media Fragmentation and Scaling Challenges For Creator Campaigns With New Media Solution
Inmar Intelligence, a leader in data-driven media and incentive technology, today announced the launch of its Multi-Retailer Creator Activation. This first-of-its-kind approach enables brands to maximize the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance.
Turning Complex Data Into Genuine Audience Connections at Adweek House POSSIBLE 2026
At Adweek House during POSSIBLE 2026, Inmar’s sponsorship of the group chat “Wait… Who Are You Even Talking To?” brought the conversation around audience strategy into sharper focus.
How Faster Coupon Settlement Improves Cash Flow for CPG Companies
Discover how faster coupon settlement helps CPG companies improve cash flow, reduce operational delays, enhance forecasting accuracy, and strengthen retailer relationships.
The Intentional Consumer Playbook for Dealership Service
To win in 2026, dealerships must stop viewing service in a vacuum and start understanding the intentional consumer of today. This report bridges the gap between retail behavior and automotive service, revealing why loyalty is collapsing and how top-performing groups are using behavior-driven data to reclaim their lanes.