NFRA 2026: Using Retail Media to Drive Loyalty in Frozen & Refrigerated
At the NFRA Executive Conference this year, we focused on a defining challenge for frozen and refrigerated categories: high purchase frequency creates opportunity, but habitual behavior makes it difficult to influence what shoppers actually choose.
Closing the Gap: Medication Disposal for Every Care Setting
Unused medications create safety, compliance and environmental risks when disposal is unclear or inconsistent. Explore why a one-size-fits-all approach falls short and how flexible disposal solutions better support real-world care settings.
Mastering the Mix: Paper vs. Digital Coupon Strategies
In the competitive Consumer Packaged Goods (CPG) landscape, the question isn’t whether to use coupons, but which format will drive the highest ROI. While digital adoption is skyrocketing, paper remains a powerhouse for specific demographics. To maximize growth, brands must understand the unique roles of paper and digital incentives within a unified promotional strategy.
How Brands Can Use Cash Back Incentives to Increase Sales and Customer Loyalty
In a cookieless world where retailers own the lion's share of consumer data, how do brands reclaim the relationship with their shoppers?
2026 Back-to-School Trends Report
Back-to-School isn’t a simple shopping moment anymore; it’s a battle for the basket. Shoppers are planning earlier, locking in decisions before they ever reach the store, and switching faster when value disappears or shows up elsewhere.
2026 Promotion Industry Analysis: Total Industry Coupon Trends and Insights
As economic pressure continues to shape shopper behavior, promotions remain one of the most powerful levers for influencing purchase decisions. But the rules have changed.