Inmar Intelligence Solves Retail Media Fragmentation and Scaling Challenges For Creator Campaigns With New Media Solution

Inmar Intelligence, a leader in data-driven media and incentive technology, today announced the launch of its Multi-Retailer Creator Activation. This first-of-its-kind approach enables brands to maximize the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance.
Adweek House POSSIBLE 2026 audience strategy panel with Inmar Intelligence on using connected data, creative, and AI to build audience connections.

Turning Complex Data Into Genuine Audience Connections at Adweek House POSSIBLE 2026

AUDIENCE STRATEGY WORKS BEST WHEN DATA, CREATIVE, AND HUMAN CONNECTION MOVE TOGETHER At Adweek House during POSSIBLE 2026, Inmar’s sponsorship of the group chat “Wait… Who Are You Even Talking To?” brought the conversation around audience strategy into sharper focus. Data still plays a central role, but speakers kept coming back to a bigger idea: strong audience strategy connects signals to real human behavior—and then brings that to life through creative and experience.
Inmar Intelligence and Nourishing Change 2026 conference banner with event details and audience attending a live session in Des Moines, Iowa

Nourishing Change 2026

Nourishing Change creates space to move that work forward together—with shared perspective, real collaboration, and a focus on what comes next. We’re proud to sponsor this industry moment and connect with leaders shaping how grocery, health, and retail come together to better serve consumers.
Retail Media Confessions graphic for Inmar Intelligence on the creator effect in retail media, showing a woman whispering to a surprised man live from Shoptalk.

Retail Media Confessions, Episode 4: Creators and Retail Media, Heat or Just Hype?

Creators and retail media have always made sense together, Creators have been a critical media lever in driving sales for years. But, due to perceived complexity, this channel has remained underdeveloped within Retail Media. In Episode 4 of Retail Media Confessions, Andrew Lipsman (Founder and Chief Analyst at Media, Ads + Commerce), Austin Leonard (Vice President and General Manager of Dollar General Media Network), and I discuss why that is starting to change.
 Inmar Intelligence and GroceryLab 2026 event graphic featuring grocery retail media leaders meeting in Detroit to discuss omnichannel profitability and AI-driven commerce solutions.

Grocerylab 2026

Inmar is proud to inaugurate FMI GroceryLab as a founding partner, working alongside senior leaders across grocery, CPG, and retail media to solve the challenges shaping the industry right now.  GroceryLab brings leaders together to work through these challenges in a focused, action-oriented environment.