The first webinar in our "Master Retail Media" series, developed in collaboration between FMI and Inmar Intelligence, was designed to provide a comprehensive understanding of building a successful Retail Media Network. This session covered Stage 1, focusing on foundational elements and key strategies. You will learn from retail industry experts discussing the initial first steps to establish a retail media strategy.
Key Takeaways:
- How to organize and activate your first-party data using best practices
- How to align internal teams and stakeholders around retail media goals
- How to get started, even without a perfect tech stack
Watch this first webinar on demand here.