GroceryTech 2025 brought together grocery’s most forward-looking minds to tackle one central question: how can we build better, smarter shopping experiences for today’s evolving consumer?
Inmar showed up to shape that future by demonstrating how first-party data, AI-powered insights, and omnichannel strategy can transform retail media from siloed tactics into shopper-centered solutions.
OUR PURPOSE: BRINGING CLARITY TO A FRAGMENTED RETAIL MEDIA ECOSYSTEM
As omnichannel expectations rise and shopper behaviors grow more complex, the grocery space faces a critical challenge. How do brands and retailers personalize at scale without sacrificing efficiency or insight?
That’s exactly the question Leah Logan, VP of Retail Media Transformation at Inmar, tackled during her mainstage fireside chat with Progressive Grocer’s Multimedia Editor, Emily Crowe. Their session, Unlocking the Future of Shopper Engagement, focused on the actions brands can take today to future-proof their retail media investments. From automation and off-site strategy to cross-channel measurement, Leah laid out a framework for impact.
“As an industry, we’ve gotten really good at reporting on what happened,” Leah said. “But where we still need to grow is in understanding why it happened. When we start with shopper behavior and build the strategy around the outcome, we move from reporting activity to proving value.”
If you’ve read our Retail Media Readiness Checklist, this session brought those principles to life. But what made it resonate was Leah’s focus on real-world execution. She shared how to streamline cross-RMN activations, how to use loyalty data to influence off-site media, and how to drive creative alignment across both retail and national campaigns.
OUR IMPACT: SPARKING THE RIGHT CONVERSATIONS AT THE RIGHT TIME
While the mainstage set the tone, the most valuable moments happened between sessions during focused conversations where brands and retailers were candid about the complexities they’re navigating.
GroceryTech’s Power Hour created a perfect setting for those exchanges. Designed to pull attendees out of passive mode and into real discussion, the format gave our team the opportunity to lean in with purpose.
Many of the conversations that unfolded circled the same themes Leah raised on stage: fragmentation across RMNs, the growing demand for full-funnel strategies, and the tension between measurement and meaningful insight. What stood out was how aligned these challenges were across organizations of every size. Whether teams were trying to streamline national campaigns across 13 partners or find new ways to activate shopper data, the ask was the same: help us shift from reactive to strategic.
Inmar shared how clients are using loyalty data to shape off-site activation, how automation is reducing RMN execution time without sacrificing precision, and how content reuse strategies are unlocking scale with minimal lift.
LOOKING AHEAD
As retail media becomes more complex, the need for connected, consumer-first strategies only grows stronger. GroceryTech 2025 was a powerful checkpoint on that journey, and we were proud to help lead the conversation.
Want to talk about what this looks like for your business? Reach out to solutions@inmar.com to explore our full offering.