Turn Shopper Intelligence Into Marketing Performance
By Adam Goldsmith Marketing teams are under pressure to deliver measurable growth with greater efficiency while consumer behavior becomes harder to predict. Media investments face greater scrutiny, shopping journeys continue to fragment, and the signals marketers relied on even a few years ago no longer provide the complete picture.
FMI Fresh Forward 2026 Recap
CONNECTION, TRUST, AND VALUE ACROSS THE FRESH JOURNEY Fresh sits at the center of the most personal and immediate shopper decisions. At FMI Fresh Forward 2026, Inmar Intelligence’s SVP of Strategic Partnerships Kathy Hayden sat down with The Giant Company CMO, John MacDonald, St.
The $1.17M Service Lane Secret: Moving Beyond the Blanket Discount
Every service director and dealership general manager has felt the pressure of a quiet service lane. When bays are empty, the traditional reflex is simple: blast a 15% or 20% off coupon to the entire DMS database. It drives a temporary spike in traffic, but it also introduces a costly side effect. By sending blanket discounts to your entire database, you are inadvertently training your highest-intent, most loyal customers to never pay full price again. You are giving away hard-earned margin to drivers who were already planning to book an appointment.
Not Every Revenue Cycle Signal Deserves the Same Attention
Revenue cycle management generates constant signals, but not every change requires action. Learn how context and patterns can help teams focus on what matters most.
Association for Coupons and Promotions Conference 2026
TURNING PROMOTION COMPLEXITY INTO SMARTER GROWTH Promotions are becoming more connected, more digital, and more complex. As shopper expectations, regulation, fraud risk, and new technologies reshape the industry, brands and retailers need clearer ways to deliver value while protecting performance.
On-Demand Mid-Year Webinar Recording
The second half of the year gives brands and retailers a chance to reassess promotion plans against what shoppers are actually doing now. Our 2026 Mid-Year Promotion & Shopper Behavior Trends Webinar examines how shoppers are defining value, why similar value-seeking behaviors show up across different consumer groups and which signals can reveal where purchase decisions are still in play.
Promotion Planning Agility Checklist
Shopper priorities and purchase decisions shift throughout the year. The challenge for brands is knowing which changes matter and where there is still an opportunity to respond. Following our Mid-Year Promotion and Shopper Behavior Trends Webinar, the Promotion Planning Agility Checklist provides a practical framework for turning changing shopper behaviors into smarter second-half promotion decisions.
Trust, but Verify: Why Independent Validation Matters in Pharmaceutical Reverse Distribution
Inmar Rx Returns’ pharmaceutical reverse distribution operation is accredited by the National Association of Boards of Pharmacy (NABP), providing independent validation of the standards supporting compliance, security, accountability and operational excellence. The accreditation gives healthcare organizations added confidence that returned pharmaceutical products are managed with rigorous controls, expertise and oversight.