Shortages, Inflation Spur New Mix of Paper and Digital Couponing

Consumers are looking for ways to save money right now, and coupons remain one of the most popular methods. However, traditional paper coupons are being supplanted by digital ones. But why is that? And which should your business use? While paper coupons are still in use, they don’t connect the usage data to the individual shopper — they cast a wide, though imprecise, net. Conversely, digital coupons can deliver data to brands and retailers about shoppers at nearly every point in the customer journey.

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Shoppers And Retailers Might Be Out Of Sync This Season

Inflation hasn’t been great for e-commerce, but upcoming holidays should bring an uptick in online sales. Or will they? We surveyed consumers and retailers to see if their shopping expectations were aligned, and made some surprising discoveries. RETAILERS ARE MORE OPTIMISTIC THAN CONSUMERS. Despite concerns about inflation and supply chain constraints, nearly 90 percent of retailers feel good about holiday shopping. But they could be disappointed. Around 45 percent of consumers are expecting to spend less this year, and with good reason:

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Incredible ROI — Just One Reason You Should Go Omnichannel

Omnichannel marketing is a shift from selling your cars or services using numerous channels to integrating those channels with a focus on satisfying the needs of customers. 

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Data Automation: The Answer to Protecting Profit Margins

Deductions account for 15-20 percent of brand revenue, which means intelligent deductions management can play a significant role in protecting profitability.

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CONSUMER DRUG TAKE-BACK EVENT ADDRESSES NATIONAL NEED FOR RX DRUG DISPOSAL ACCESS AND EDUCATION

Inmar’s fifth drive-thru drug take-back event in Winston-Salem will provide a convenient way for local residents to help address a national issue

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Incentives Will Be Critical Tools for Maintaining Loyalty Amid Inflation

As inflationary pressures continue to build, businesses must find ways to maintain customer loyalty. Incentives will be a critical tool for maintaining customer loyalty, as rising prices can cause customers to shift their purchasing habits — potentially lowering demand for certain products.

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Inmar Intelligence Names Spencer Baird Chief Executive Officer

Baird brings 18 years of executive leadership experience and a track record of success in digital transformation across grocery retail, e-commerce and Consumer Packaged Goods.

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Take The Next Step Toward Better Public Health

How often do you clean out your medicine cabinet? According to our survey, 64% of you have unused or expired drugs at home. This can lead to accidental child poisoning, drug misuse and abuse, and if disposed of improperly, water contamination. To tackle all three issues and boost public health, safe drug disposal awareness and participation has to improve. THE PUBLIC WANTS TO HELP, BUT THEY DON’T KNOW HOW. Safe drug disposal programs are gaining traction, but our recent research shows awareness is lacking.

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During the 2022 Holiday Season, Inflation & Savings Will Be Top Priorities for Consumers

New Inmar Intelligence Holiday Trends Guide indicates 64 percent of consumers will adjust how they shop in response to inflation and price increases.

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