Inmar Intelligence Launches Commerce Fitscore™, Removing Subjectivity in Creator Selection

The first solution of its kind to identify creators based on their audience’s actual purchasing behavior. Inmar Intelligence, a leading data and technology company, today announced Commerce Fitscore™, the first solution of its kind that removes the subjectivity in creator selection and aligns creator selection with actual purchase behavior. Powered by Inmar’s first-party transactional data, Commerce Fitscore™ enables brands and retailers to select creators based on their audiences’ likelihood to drive sales performance.
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Here’s How We Get Private Insurers to Buy In on Value-Based Care

Value-based care is seen as healthcare’s next evolution, prioritizing whole-health outcomes over the usual volume of symptom treatments. This approach has profound implications for cost management, patient satisfaction, and overall healthcare quality. However, transitioning from traditional fee-for-service models to value-based care faces challenges, particularly regarding payer motivation and long-term investment. The growing attention around “food as medicine” is part of this, and pharmacists have an opportunity to contribute.