Join us for the second webinar in our "Master Retail Media" series, developed in collaboration between FMI and Inmar Intelligence designed to provide a comprehensive understanding of how to implement retail media within your business. This session will cover Stages 2 - 4, outlining how offsite, onsite, and social channels can work in tandem with power performance through unified data, personalization, and closed-loop measurement on foundational elements and key strategies.
This second installment in the Mastering Retail Media series will explore how top-performing RMNs are scaling their efforts across offsite, onsite, and social channels to unify strategy, improve ROAS, and meet shoppers where they are.
Panelists will share practical insights on how to orchestrate campaigns that span programmatic media, retail-owned websites, influencer content, and social commerce.
Our retail industry experts will provide you with cutting-edge techniques to enhance your business’s retail media performance.
Key Takeaways:
- How to initiate a five-level framework offsite plan from basic outreach to fully integrated omnichannel activation using programmatic, email, and CTV
- How to overcome the biggest operational and measurement barriers to activation
- How to how to evolve onsite experiences from static pages to personalized, conversion-optimized placements monetizing shopper intent
- How to scale your social media to a fully monetized, AI-powered RMN social channel
Don't miss this opportunity to enhance your knowledge and connect with peers in the industry. Register now to secure your spot and gain access to valuable resources, including the previous Stage 1 Whitepaper and vocabulary list and the Stages 2 – 4 Whitepaper.