Inmar Intelligence and GroceryLab 2026 event graphic featuring grocery retail media leaders meeting in Detroit to discuss omnichannel profitability and AI-driven commerce solutions.

Grocerylab 2026

Inmar is proud to inaugurate FMI GroceryLab as a founding partner, working alongside senior leaders across grocery, CPG, and retail media to solve the challenges shaping the industry right now.  GroceryLab brings leaders together to work through these challenges in a focused, action-oriented environment.
Inmar Intelligence graphic for “Mastering the Mix: Paper vs. Digital Coupon Strategies” beside a shopper scanning paper coupons at a grocery checkout

Mastering the Mix: Paper vs. Digital Coupon Strategies

In the competitive Consumer Packaged Goods (CPG) landscape, the question isn’t whether to use coupons, but which format will drive the highest ROI. While digital adoption is skyrocketing, paper remains a powerhouse for specific demographics. To maximize growth, brands must understand the unique roles of paper and digital incentives within a unified promotional strategy.