How Rebate Promotions Help Adult Beverage Brands Navigate State Regulations
Marketing regulated beverages comes with a unique challenge: regulations vary significantly from state to state. While many consumer packaged goods brands rely on coupons and discounts to drive purchases, alcohol brands often face restrictions that limit or prohibit traditional couponing programs.
Retail Media Confessions Episode 5: AI Discovery
In Episode 5 of Retail Media Confessions, Andrew Lipsman (Founder & Chief Analyst at Media, Ads + Commerce), Austin Leonard (Vice President and General Manager of Dollar General Media Network), and Leah Logan discuss what AI is realistically changing within commerce today and where expectations may be getting ahead of real consumer behavior.
Emerging Brands: Which Coupon Method Should You Invest In Early?
Which Coupon Method Delivers the Best Early ROI? For emerging CPG brands, coupon strategy is no longer just about driving short-term sales. The right coupon method can accelerate household penetration, improve retailer relationships, generate measurable shopper data, and create a scalable path to growth.
A Closer Look at DSCSA Readiness in Long Term Care Pharmacy
The New Reality of DSCSA in Long-Term Care Pharmacy DSCSA requirements are no longer a future consideration. They are actively reshaping how long-term care pharmacies manage compliance, operations, and risk. For pharmacy operations and compliance leaders, the focus now extends beyond meeting technical requirements. It involves aligning traceability, documentation, recall responsiveness, and medication handling processes across complex, multi-site environments.
What High-Performing Pharmacies Keep an Eye On
High-performing pharmacies focus on the signals that matter most, spotting patterns and emerging issues before they affect financial performance. Explore how early visibility into revenue cycle trends can support stronger cash flow and operational stability.
2026 Annual Promotion & Shopper Behavior Trends
Our new 2026 Annual Trends Infographic breaks down the biggest forces impacting grocery retail and CPG marketing.
What Poor Cart Verification Is Actually Costing You
Incomplete crash cart verification can create hidden costs through rework, wasted supplies and increased clinical risk. Explore why accurate verification requires more than automation alone and how small workflow gaps can impact readiness across the entire system.
Why HCP Marketing Still Struggles With Relevance and What Needs to Change
By Emily Welker, Sr. Sales Director, Head of Healthcare Media Healthcare marketers have never had more data about healthcare professionals (HCPs). Specialty, prescribing behavior, patient volume, location, affiliations—these signals power highly precise targeting strategies across endemic platforms and programmatic media. And yet, many brands still struggle with one persistent challenge: relevance.