Hands holding a financial report with charts and graphs, illustrating the role of automated deductions management in digital finance transformation.
  • Martech

    • The Overlooked Opportunity in Digital Transformation: Deductions Management

    In today’s margin-squeezed economy, finance leaders are under more pressure than ever to uncover hidden efficiencies. Many are responding with bold investments—58% of CFOs are actively deploying AI and automation to eliminate manual processes and boost performance, according to SAP’s recent global survey. But while forecasting, reporting, and spend management often lead the modernization agenda, one critical area remains overlooked: retailer deductions. And ignoring them comes at a cost.
    Business professionals reviewing deductions management data on a laptop, representing the new era of automated CPG deductions management with Inmar.
  • Martech

    • The New Era of CPG Deductions Management

    Deductions management is undergoing a major shift. For decades, Consumer Packaged Goods (CPG) manufacturers have relied on spreadsheets, email chains, and manual workflows to resolve chargebacks. But as retailer demands grow, deduction volumes rise, and margins tighten, these outdated processes no longer hold up. A new era of deductions management has arrived—one built on automation, data visibility, and strategic insights. Why the Old Way No Longer Works Manual deductions management creates hidden costs and inefficiencies:
    Promotional graphic for Inmar Intelligence’s 2026 Spring Trends report
  • Martech

    • 2026 Spring Trends Report

    Spring doesn’t hinge on a single shopping moment like Back-to-School or the Winter Holidays do. It unfolds through dozens of fast, purpose-driven decisions that quietly add up over time. As consumers acclimate to 2026, they remain budget-aware while prioritizing health and convenience. Our 2026 Spring Trends Report examines the 3 behaviors shaping spring spending — and how to approach the season strategically.
    Inmar Intelligence webinar banner promoting the 2026 Annual Promotion & Shopper Behavior Trends, featuring a mother and child shopping in a grocery store, scheduled for February 26, 2026.
  • Martech

    • 2026 Annual Promotion and Shopper Behavior Trends

    A Look Back at a Tumultuous Year and What It Means for What’s Next: After an unpredictable year, 2025 reshaped how shoppers think about value, loyalty, and where, and how, they spend. Economic volatility, shifting priorities, and constant choice pressure pushed shoppers to reevaluate brand relationships. For smaller and emerging CPG brands, these shifts created both new challenges and new opportunities to stand out without the budgets or scale of larger competitors.
    NC Courage player in action alongside Inmar Intelligence branding, representing the data-driven marketing strategy behind the team’s record ticket sales season
  • Martech

    • The Gameplan Behind Record Ticket Sales Season for NC Courage

    Selling single-game tickets in today’s sports landscape takes more than awareness alone. Weather volatility, competing events, roster changes, and shifting fan interest can all impact demand week to week. To navigate that complexity, NC Courage partnered with Inmar Intelligence to build a flexible, data-driven performance marketing campaign designed to adapt throughout the season. The results speak for themselves: A 39% year-over-year increase in single-game ticket sales and more than 107K tickets sold — the most in club history.
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