CPG Marketing Best Practices Guide

How to Meet Rising Consumer Needs with Incentives + Media

In today’s competitive landscape, achieving your marketing goals requires the right strategies. CPG marketers face serious challenges — but there’s a powerful strategy to stay ahead: combining media with incentives. Our new whitepaper, "How Promotions and Media Drive Campaign Objectives," delivers the insights you need to turn these challenges into opportunities. Here’s a preview:
The Critical Role of Specialty Pharmacies in Breast Cancer Care_Blog Graphic

The Critical Role of Specialty Pharmacies in Breast Cancer Care

Specialty pharmacies are essential in breast cancer care, offering life-saving medications and support that go beyond dispensing drugs. They provide counseling, monitor patient progress, and navigate insurance complexities to ensure women have access to critical treatments. However, challenges like inadequate reimbursement and high costs hinder their ability to deliver these services. Streamlining the system and reducing barriers can help specialty pharmacies continue their vital role in saving lives.
October 2024 Prescription Drug Take-Back Day_Blog

Join Us in Advancing Safe Medication Disposal on National Prescription Drug Take-Back Day

As National Prescription Drug Take-Back Day approaches on October 26, Inmar highlights the importance of safe medication disposal to prevent misuse. Since 2017, Inmar’s Consumer Drug Take-Back Program has collected over 3 million pounds of unused medications. With more than 6,400 collection kiosks nationwide, Inmar continues to provide convenient disposal options, helping reduce the risk of prescription drug misuse and protect communities. Businesses and pharmacies are encouraged to support responsible disposal efforts for a safer, healthier environment.
DSCSA Boosts Crisis Resilience Thought Leadership_Blog Graphic

How DSCSA Boosts Crisis Resilience: Strengthening Pharmacies and Hospitals

This article explores how the Drug Supply Chain Security Act (DSCSA) enhances crisis resilience for pharmacies and hospitals by improving product traceability. It highlights the critical role DSCSA plays during supply chain disruptions caused by natural disasters, such as Hurricane Helene, enabling healthcare providers to maintain access to essential medications and ensure patient safety. By leveraging DSCSA’s serialized data and chain of custody insights, pharmacies and hospitals can proactively address challenges and strengthen their operational preparedness.