Marketer at computer with data charts; dog beside her. Banner reads: 'How Data-Driven Marketing Elevates Creator Content.

How Marketers Are Using Data To Elevate Creator Content

HOW DO YOU BUILD SMARTER CREATOR CAMPAIGNS? When it comes to creator marketing, today’s biggest wins come from an intentional blend of creativity and precision. Moving beyond chasing likes and shares, brands can accomplish much more by tapping into data to drive smarter decisions at every stage: who to partner with, how to scale content, when to boost it, and what actually worked.
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2025 FMI FreshForward

At FMI FreshForward, food retail leaders converge to tackle the most urgent challenges shaping the future of fresh. This year, Inmar Intelligence is proud to join the conversation, bringing our shopper-centric perspective to a key industry issue: how to win the meal occasion.
High-cost drugs. Low-margin reality.

The Specialty Pharmacy Squeeze

Specialty pharmacies are under growing financial pressure due to high drug costs, delayed reimbursements, and limited access to support programs like 340B. This cash-flow strain threatens patient access—especially in underserved areas—as some pharmacies are forced to close or exit the market. Addressing the crisis requires faster payments, expanded program access, and reform of pharmacy benefit manager practices to ensure the sustainability of specialty care.
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Webinar: 2025 Mid-Year Promotion & Shopper Behavior Trends

Many consumers are watching prices more closely and rethinking how they define value. Retailers are caught between rising costs and the need to uphold their price image and customer loyalty. Manufacturers look to understand campaign performance and measurement to ensure every campaign dollar drives meaningful results. As we enter the second half of 2025, retailers and brands alike are juggling rising costs, prudent consumers, and fractured trust.
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2025 Holiday Forecast Report

The 2025 holiday season will be defined by purposeful spending. Consumers will not shy away from the season but their priorities, budgets and expectations will look different in 2025. Economic pressures, wellness goals, and nonlinear shopping journeys will reshape how and when decisions are made. In Inmar’s 2025 Holiday Commerce Report, learn how: 
Vizient Reverse Distribution Podcast 2025 - Blog Post

Pharmacies, Meet Your Most Underrated Asset

Reverse distribution is pharmacy’s secret weapon—cutting costs, easing compliance burdens, and fueling smarter planning. In this VerifiedRx episode, Inmar and Vizient experts unpack how this often-overlooked process boosts efficiency, supports sustainability, and keeps supply chains strong. A vital listen for health system leaders and pharmacy pros ready to level up logistics strategy.