Did This Season’s Inflation Issue End the Online Shopping Boom?
Inflation was the topic on everyone’s lips in the lead-up to holiday shopping — not exactly the most festive way to open the season. This atmosphere resulted in fairly lackluster predictions for sales, and although it’s been on a steady upward swing since the pandemic, e-commerce was very much included in that forecast.
The Push for Healthcare Price Transparency: Will Pharmacies See a Benefit?
Recent passage of the Lower Costs, More Transparency (LCMT) Act in a bipartisan vote by the U.S. House of Representatives is being heralded by the bill’s sponsors as “landmark legislation,” but is it really? The bill -- which is a long way from becoming law -- is focused on the very politically popular issue of lowering prescription drug prices for consumers. But where is the benefit for pharmacies?
What does the future hold for retail media?
Leah Logan: Expect a shift from retail media standardization to transparency. As brands continue to invest more in retail media, they’re looking for a consistent way to talk about and measure performance across the multiple retail media networks — to determine where to invest their budgets. While both brands and retailers see standardization at some level as a necessary step in the evolution of retail media, more complex metrics will be needed to provide rationale for how one RMN is differentiated from another.
How to Train For an Undefeated Season
Due to inflation, consumers are adjusting their spending habits, particularly for events like the Big Game. Our guide provides insight into current consumer trends and offers strategies for tailoring your promotions accordingly. A significant 60% of consumers plan to watch the game — with 86% doing so in a group setting — presenting ample opportunities for brands and retailers. Download our guide to learn about:
Today’s retail media connects shoppers, physical stores and the digital environment
It’s predicted that by 2027, retail media ad spending in the United States will exceed $100 billion, making up almost 27% of all digital ad spending in the country. As investment in retail media continues to grow, it is clear that interest is not one-sided.
Create The Optimal Promotion Method Mix For Your Brand
In the face of escalating prices, 30% of shoppers — who previously didn't use coupons — are now tapping into digital discounts. However, even though digital redemption volume and share have reached a milestone, many shoppers still use various coupon methods. Want to know what this means for your promotion strategy? Download our 2023 Mid-Year Promotions and Incentives Recap, and equip yourself with the latest industry trends to refine your strategy.
A Game-Changer in Consumer Care Payments
In the ever-competitive world of retail, maintaining customer loyalty is paramount. However, negative brand experiences can jeopardize relationships and impact your bottom line. To help you navigate this challenge, we’ve prepared an insightful white paper.