Inmar Intelligence Names Srini Varadarajan Chief Technology Officer
Inmar Intelligence, a leading data-driven technology company, today announced the appointment of Srini Varadarajan as Chief Technology Officer (CTO), underscoring its strategic commitment to advancing innovation and accelerating growth through industry-leading technology. The appointment of Srini as CTO reflects Inmar's ongoing commitment to delivering unparalleled value to its customers, partners, and stakeholders.
The New Content Mandate Report Published by Ascendant Network
The New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape In the New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape report conducted by Ascendant Network in partnership with Inmar Intelligence, we learned how the retail media industry is evolving from banner ads and siloed promotional campaigns to meaningful, omnichannel content experiences to build strong consumer connections.
Beyond Compliance: How Decommissioning Serial Numbers Strengthens the Pharma Supply Chain
Decommissioning serial numbers is emerging as a critical best practice in the pharmaceutical industry, enhancing DSCSA compliance and supply chain integrity. By formally retiring products from the supply chain using standardized EPCIS data, manufacturers can prevent fraud, support audits, and improve traceability. This proactive step strengthens patient safety and protects against the re-entry of counterfeit or expired drugs.
How Marketers Are Using Data To Elevate Creator Content
HOW DO YOU BUILD SMARTER CREATOR CAMPAIGNS? When it comes to creator marketing, today’s biggest wins come from an intentional blend of creativity and precision. Moving beyond chasing likes and shares, brands can accomplish much more by tapping into data to drive smarter decisions at every stage: who to partner with, how to scale content, when to boost it, and what actually worked.
2025 FMI FreshForward
At FMI FreshForward, food retail leaders converge to tackle the most urgent challenges shaping the future of fresh. This year, Inmar Intelligence is proud to join the conversation, bringing our shopper-centric perspective to a key industry issue: how to win the meal occasion.
The Specialty Pharmacy Squeeze
Specialty pharmacies are under growing financial pressure due to high drug costs, delayed reimbursements, and limited access to support programs like 340B. This cash-flow strain threatens patient access—especially in underserved areas—as some pharmacies are forced to close or exit the market. Addressing the crisis requires faster payments, expanded program access, and reform of pharmacy benefit manager practices to ensure the sustainability of specialty care.Inmar Intelligence and Upshop Partner to Align Personalization, Promotion with Product Availability
New collaboration will ensure that promoted products are actually on shelves—enhancing customer trust and driving measurable campaign ROI.
Webinar: 2025 Mid-Year Promotion & Shopper Behavior Trends
Many consumers are watching prices more closely and rethinking how they define value. Retailers are caught between rising costs and the need to uphold their price image and customer loyalty. Manufacturers look to understand campaign performance and measurement to ensure every campaign dollar drives meaningful results. As we enter the second half of 2025, retailers and brands alike are juggling rising costs, prudent consumers, and fractured trust.