appeasements infographic

DIGITAL-FIRST CONSUMER APPEASEMENT PAYMENTS: THE KEY TO FOSTERING LOYALTY

Fragile customer loyalty and the power of peer influence can create liability if customer complaints are not resolved quickly and completely. When brands solve issues effectively, they increase retention. According to our recent survey, 63 percent of unhappy customers are likely to buy a product again if the brand resolves the issue effectively. So, how can brands leverage consumer payments to turn dissatisfied customers into brand advocates for life? The answer is in our new infographic, where we dig into:
promotion trends

UNLOCK THE LATEST NATIONAL PROMOTION TRENDS AND BENCHMARKS

Inmar’s Promotion Industry Analysis presents national trends and benchmarks for use by brands and manufacturers in effectively executing competitive consumer promotions to activate shoppers. Alongside data-driven insights to position the analyses within the larger contexts of grocery retail and evolving consumer behavior, this report covers promotion distribution and redemption volume, redemption performance, category- and method-specific activity, and redemption activity by class of trade.
To Return and Refund or Just Refund. That is the Question.

To Return and Refund or Just Refund? That is the Question.

Omnichannel retailers should ask for items to be returned in-store.  Conveniently, 60 percent of shoppers prefer to make in-store returns — where they receive a refund or store credit on the spot. Armed with fresh funds, they’re likely to make new purchases while they’re there, connecting the online experience to the physical store. When executed properly, this can differentiate your banner, boost shopper loyalty and increase customer lifetime value.
holiday season promotion

How To Maximize Your Holiday Budget With Promotions & Media

Ready to drive more units this holiday season? There’s still time. If you have funds to push your product for 2022 revenue but are unsure about the best ways to maximize that end-of-year budget, we can help. This holiday season is a unique challenge because shoppers have developed new purchase habits in response to inflation. Keeping this in mind, reaching and activating shoppers will be more challenging than ever — but still entirely possible. 84% of shoppers are actively switching brands due to price increases from inflation.
rebates holiday infographic

Rebates Can Be a Great Holiday Gift for Shoppers and Brands.

Over 75% of holiday shoppers are looking for price reductions! Looking for a way to help make the holiday season a success? Digital-first rebates are the gift that keeps on giving. Why? Because not only do shoppers get discounts on their wish list items, you get the gift of valuable shopper data! Our rebates infographic is full of data and insights you can use to unwrap the holiday magic.