Many consumers are watching prices more closely and rethinking how they define value. Retailers are caught between rising costs and the need to uphold their price image and customer loyalty. Manufacturers look to understand campaign performance and measurement to ensure every campaign dollar drives meaningful results.
As we enter the second half of 2025, retailers and brands alike are juggling rising costs, prudent consumers, and fractured trust.
Watch the Mid-Year Promotion & Shopper Behavior Trends webinar to explore how brands and retailers can meet evolving consumer needs and adjust promotional strategies to win in the second half of the year.
From our expert webinar speakers You’ll Learn:
- How consumer expectations and behaviors are evolving across generations amid cost fatigue, tariffs, and price scrutiny
- Data-backed promotion trends from the first half of 2025 and how to adjust your strategy in the second half
- What trust and loyalty mean in today’s grocery landscape and how to gain both
In challenging times, consumers expect brands and retailers to show up with connected experiences that drive value. Be there where and when it matters.
Fill out the form to walk away with the strategies you need to drive meaningful results through the rest of 2025.
Sr. Manager, Incentive and Shopper Insights
Sr. Vice President, Strategic Partnerships MarTech Division
Director, Customer Insights